Atari Coin Connection

VOLUME 5 NUMBER 3
APRIL/MAY 1981
or the first time, ATARI® is
offering a free package of
advertising and promotional
sales materials designed to help
operators and locations real ize
maximum profit potential from
Asteroids Deluxe.
The Astrodata materials are proven ad-
vertising and sales tools created to help
you first sell your locations, then help your
locations sell their players.
The Astrodata Kit provides support in
three ways:
1. It offers your locations promotional ma-
terials that carry the Asteroids Deluxe
message to their players.
\
2. It offers materials that can support your
sales efforts at the location level.
A. Sales Sheet. A complete detailed de-
scription w ith color photos designed to help
you explain and present Asteroids Deluxe.
3. It supplements and reinforces a heavy
on-going program of advertising and
publicity in magazines targetted at
reaching a variety of location types.
B. Fact Sheet. Nine of the game's most
important operator-option and play action
features are completely illustrated and
described.
Some of the items included in the Astro-
data Kit to help you get the most profit
from your new Asteroids Deluxe are:
C. Game Photos. 8" x 1 O" BM/ photos of
all three cabinet models. You can use them
for advertising, promotion and publicity.
ATARI Holds
7th Annual
Distributor
Meeting
For the seventh year in a
row, ATAR l's family of distribu-
tors gathered togethe r for five
days of business discussions,
good food and recreation.
Pebble Beach, California
was the setting for this year's
event, which was themed "The
ATAR I Classic".
The festivities began Satur-
day, March 28, w ith dinners in
a variety of San Francisco's
finest restau rants. Sunday
ATARI INC.
D. Advertising Premiums. An 8" x10"
BM/ photo of available T-shirt, 24" x36" in-
store poster and new location-window de-
cal. These items are available in dazzling
full-color for use as incentive giveaways,
prizes, and location promotion. They' re de-
signed to keep the excitement, and the
profits, flying high.
E. Ad "Slick". You can use the reproduc-
ible ad for placement in local newspapers
or magazines to tell the players about As-
teroids Deluxe and draw them to your lo-
cations. It's also an effective mail piece.
continued on last page
found the distributors and their
The introduction of Asteroids
wives, along with their hosts
Deluxe™, Warlords TM and Red
from ATARI, w ine-tasting at the
Baron began the business meet-
Mirassou Winery. The group then ings. Frank Ballouz, Vice Presi-
lunched in Carmel Valley before dent of Marketing for the Coin
arriving at Pebble Beach.
Operated Games Division, ex-
Golf and tennis tournaments,
plained and demonstrated the
a barbeque Tuesday night and a play action and option features
formal black tie awards banquet of the games. Warlords upright
Wednesday night were highlights and cocktail models w ill be
of the meeting.
shipping in May and Red Baron
General business sessions
sit-down in early May, while
were held every morning with
Asteroids Deluxe began ship-
representatives from marketing
ping in late March.
and sales, manufacturing, field
Presentations were given by
Dari Davidson, Manager
and customer service to
better acquaint distributors
of Customer Service, Al
with current and long-term
Chamitoff, Vice President
planning. Individual meet-
of Quality Assurance and
ings with distributors
Fred McCord, Manager
were also held through-
® of Field Service. The pre-
out the five day session. ATAR I
sentations gave the dis-
1265 BORAEGAS AVENUE
continued on next page
SUNNYVALE, CALIFORNIA 94086