Atari Coin Connection

Atari presents
Sta ate 80
Frontiers of the Future
at AMOA
with its availability in upright,
cocktail and the "mini" Cabaret™
cabinets, has attracted players to
every conceivable location. The
popularity of Asteroids has also
fostered worldwide publicity and
high score tournaments, and has in-
creased the awareness of video
games more than any other game in
history. Asteroids Gold is a celebra-
tion of this tremendous success.
All in all, Atari's AM.QA exhibit
promises to be bigger and better
than ever. Come and see all that
Atari has to offer at "StarGate 80"-
your gateway to the future.
''Profit Power''
The Key to
Higher Earnings
•
Crossing the frontier into the
future, Atari will be presenting
"StarGate 80'' at the 1980 AM.QA
Show in Chicago with many exciting
new events planned for this year's
exhibit.
Introduced at the AM.QA for the
first time will be Atari's latest com-
bat sensation, Battlezone™ (see arti-
cle on front page). The game play is
challenging and player response
collected from our field test loca-
tions has been very enthusiastic.
Also featured at the ''StarGate
80" exhibit will be Missile Com-
mand™, the ultimate battle action
challenge. Missile Command is
Atari's current hit, a game that re-
quires high strategy thinking from
the player, who must defend his
missile l;>ases from attacking waves
of ICBMs.
We will be running Special High
Score Tournaments on both of these
exciting games, where players will
be able to compete against Atari ex-
perts. This is your chance to
challenge the people who design and
build the Atari product.
Atari's Customer Service and
Field Service groups will have a
special thirty foot exhibit, where
representatives of each group will
answer questions and display some
of the new promotional products.
Field Service will conduct demon-
strations on the latest Atari test
equipment, showing how you can
check out your games and keep
them running longer, and how to
quickly locate and diagnose pro-
blems should they come up.
Once again, the Marketing
Research team will be conducting a
Tell us™ survey. Since last year's
Tellus survey was such a success,
this year they have expanded their
area within the exhibit so that they
will be able to talk to even more of
you. Results of this year's survey
will be published in future issues of
the Coin Connection.
Customer Service will also be poll-
ing distributors and operators in
order to better determine how to
serve your needs completely.
And specially designed for pre-
sentation at "StarGate 80" is the
Gold Anniversary Asteroids. Aste-
roids has been in production for a
year, and the success of the game
has been phenomenal. It was the
year's top-selling video game.
Players have literally been playing
the game in every corner of the
world. The excitement, together
How do you make high profits a
reality in your location? Read the
exciting ''Profit Power'' booklet
from Atari, and find out the answer.
This booklet is a complete mini-
encyclopedia of successful, easy-to-
do promotions and advertising
ideas designed to increase profits.
We have collected ideas from
operators all over the world and
came up with what could be the
best, most complete guide to profit-
making promotions in the industry.
Inside are ideas ranging from
simple off-hours incentive pro-
grams and tie-in promotions to full
scale game tournaments. Ideas that
can be used by virtually any type
and size of game operation.
"Profit Power" is part of Atari's
on-going marketing services pro-
gram. It emphasizes the need for
location promotion and is designed
to help you promote yourself and
your games. The book has ideas that
can publicize locations, draw new
players, enhance player loyalty and
generate more game play.
Order this special "Profit Power"
booklet for $5.00 from your Atari
distributor today, and begin to app-
ly the ideas that can turn your loca-
tion into a high-profit center.