Promotions
for
PtOfils
Arcade Location
One of the easiest ways to build
up your base of repeat customers is
to offer an incentive to return. How
about trying the following simple
promotion:
Give numbered tickets or cou-
pons to patrons who ask for three
or more dollars worth of change.
Each week you can post a new
ticket number awarding a free
Atari T-Shirt or any other gift to the
ticket holder.
Be sure to check for any legal
restrictions against lottery or
Bingo-type promotions in your
area.
Street Location
Here's an inexpensive way to en-
courage new players to try a game
in your location. Besides that, you
could get free publicity for your
promotion.
Many people hesitate to try a
coin-op game-they may be un-
aware of the clean wholesome com-
petition these games off er.
What if they knew the money
would be donated to a special char-
ity organization? This would jus-
tify their expenditure and at the
same time give positive exposure of
the new image of games.
Game proceeds for a day, full
week, month, or whatever time
period can be donated to any
charitable organization. In addi-
tion to doing a good deed you could
receive local press coverage if you
notify the media.
VOLUME 4 NUMBER 3
Atari, Inc., the company that has pioneered sport simula-
tion video games with the successful introduction of 'Atari
Football'™', 'Atari Basketball'™', and others is now releasing 2
or 4 player 'Atari Soccer TM' in limited quantities to distributors
in the United States.
In making the announcement, Frank Ballouz, Atari Mar-
keting Director, said '' Atari Soccer has been thoroughly tested
and refined in European markets, as well as testing very well
in various U.S. markets. We feel the game is now ready for in-
troduction in the U.S."
''The release of Atari Soccer is timed to coincide with the
beginning of the soccer season as well as with the Spring ar-
cade buying season," he added.
''We believe from the results we've seen that Atari Soccer
will continue the winning tradition of our other Sports group
games. ''
continued on last page
MARCH 1980