Atari Coin Connection

Cocktail and
Cabaret™
Missile Command
continued
Missile Command Cocktail is com-
pact and lightweight. It is height ad-
justable from 21¼" to 27 7 /8" with
overall dimensions of 32'' x 24''
and 14" color raster monitor. With
the same exciting player attracting
play action as the upright, this
space-saving cabinet is ideal for so-
phisticated lounges, restaurants,
special arcade "sit-down" areas ...
the possibilities are endless.
Missile Command Cabaret™ is a
breakthrough concept. This ''mini''
standup cabinet requires only four
square feet of floor space. Overall
dimensions are 55'' high, 20.5"
wide and 25'' deep and 14'' color
raster monitor. It is the perfect con-
figuration for locations where the
excitement of the larger upright is
desired in a smaller cabinet size.
Because of the Cabaret's compact
size and sophisticated appearance,
this game opens the door to a wide
variety of new markets.
Now aggressive operators have
location possibilities in industries
such as restaurants, convenience
stores, transportation centers, in-
stitutions, virtually anywhere peo-
ple spend leisure time.
Missile Command is a highly chal-
lenging one or two player missile
defense battle action game played in
full color.
Features include Trak-Ball™
target control, play-attracting
sound effects, high score table video
display, bonus scoring opportun-
ities and operator-adjustable op-
tions including eight extended play
levels, four adjustable game times,
adjustable coinage options includ-
ing 50¢ single play and multiple
languages.
Missile Command. In all three
configurations, it's the ultimate bat-
tle action experience, the ultimate
profit weapon.
Cabaret
Research
Raffle
What is a Cabaret?
The Cabaret™ game, Atari's latest
innovation in cabinet design, is cur-
rently in distribution. ASTEROIDS™
is the first game to be produced in
this mini-cabinet which occupies
only four square feet of floor space.
The cabinet was developed to enable
operators to expand into new mar-
kets or into new locations where
economy of floor space is critical.
All operators are strongly encourag-
ed to evaluate the benefits of a
Cabaret game in terms of new op-
portunities for their business.
What is a Research Raffle?
Atari would like operators to tell
us what they think about the
Cabaret concept... "What has the
Cabaret game done for your busi-
ness?''... ''What changes or sugges-
tions do you have?'' Responses to
these types of questions will enable
Atari to evaluate the operator's
outlook on the demand for more
games in the Cabaret cabinet.
Operator reports on the Cabaret
game have been given to all Atari
domestic and international distri-
butors. By fllling out the form, you
will be helping Atari understand
and meet your needs. Operators
who return a completed Cabaret
Report will automatically be eligible
for a drawing for a new Cabaret
game and will receive a free give
from Atari.
Note: The questionnaire does not
have to be completed in order to be
eligible to win a Cabaret game. To
qualify for the raffle, Cabaret game
operators need only submit the
name of the principal/president,
the address, and the phone number
of the operating company.
The mail-back questionnaires are
available through your Atari distri-
butor or contact Atari at (408)
745-2500. All raffle entries must be
received by September 15, 1980.
The winner will be announced in
the November Coin Connection.
Atari
Promotes New
Cabaret
Cabinet
Concept
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$22.50 per square foot bonus! Every week.
Atari is advertising to various
market areas outside the coin-
operated games industry as part of
a marketing support program for
the company's new compact
Cabaret™ cabinet style video game.
The ad shown is currently ap-
pearing in ''Convenience Store
News", one of that industry's major
trade publications.
Describing the program, Frank
Ballouz, Atari marketing director,
said: ''The combination of a popular
high-earning video game with a
cabinet design that requires only
four square feet of floor space is an
ideal profit combination for both
operators and for locations where
floor space is limited.''
''The ad program is aimed at
various potential market areas to
increase awareness and stimulate
demand for the Cabaret style video
game as a high potential contribu-
tor to profits and to help open the
door for aggressive operators to new
profit opportunities,'' he added.
Convenience stores are just one of
many industries Atari market re-
search has shown to be excellent
potential Cabaret game markets.
Among primary targets Atari in-
cludes restaurants, especially
chains, transportation centers,
bars/taverns, amusement parks,
bowling alleys, theatres, skating
rinks, hotel/motel, and college
unions.