Atari Coin Connection

Spectacular (Continued)
DRAGSTER DRAGS IN PROFITS
By John Scheff
New and interesting ideas keep the
game business what it is today -
fascinating. And creative operators like
Ray Schweitzer of Stuttgart, West Ger-
many, know how ingenuity pays off.
Three years ago Ray had the inven-
tive idea of building an attention-
grabbing showpiece for his arcade
around an Atari Track 20™. Several
weeks of design and constructive effort
plus a $10,000 investment yielded a 36'
.flaming chrome dragster. This unique,
life-size model displays three Mercedes
test racing engines to the two players
peering over the controls, caught up in
the excitement of their environment.
Onlookers from above, attracted by the
majesty of this artwork, hurry down
the spiral staircase for a closer look
and, as always, a line forms to play.
Although intended primarily as a
lead-in to the arcade, this one game has
grossed $70,000 in the three years on
location-continually the best piece
week after week.
Knowing that his inventiveness has
paid off, Ray is once again designing a
new piece and one can bet that it will be
successful.
~~
, T~
This spectacular dragster towers into an overhead
window display one floor above.
WATCH FOR ATARI'S
SENSATIONAL AMOA
SWEEPSTAKES
NEXT MONTH
dragster.
Atari Inc.
1265 Borregas Avenue
Sunnyvale, California 94086
BREAKOUT / SUPER BREAKOUT
GRAND CHAMPIONSHIP SCORECARD
Name _ _ _ _ __ _ _ _ _ Age _ __ ,
Minimum Record Verified
Score• Best Score
by:
l.BREAKOUT
2. DOUBLE
BREAKOUT
200
500
3. CAVITY
BREAKOUT
4. PROGRESSIVE
BREAKOUT
TOTAL
400
600
*Minimum scores are only suggestions
that are considered good scores for an
average player and should be adjusted
for the skill levels at the location.
As the symbol for the "Spiel Salon
Schweitzer" in the Kaufhaus Breun-
inger, this impressive artwork rests
one floor below street level, yet towers
into an overhead window display at an
angle to create a ''wheelie'' illusion.
Players line up for a chance to play the Track 20™
ENTRY AND SCORE CARD:
As players enter the competition, they
receive an official score card which is
turned in upon completion.
This competition could be segmented
into two to four groups based on age.
Once winners have been determined in
each group, a championship play-off
could be held.
In addition to the winners of combin-
ed and individual scores on the games,
some type of recognition can be given to
players for each score over the
minimum. This could be a coupon for a
free game or a similar type of reward.
This competitive introduction of
Super Breakout in a location is certain
to bring a lot of added attention to the
game.
It will generate even more
revenue with players practicing for the
contest. The contest can also be con-
tinued over time with high scores on
the games. The championship scores
from-the introduction competition can
be posted as a challenge score to beat.
STAFF
Publisher-Atari, Inc.
Editor-Carol Kantor
Art Director-Evelyn Lim
Bulk Rate
U.S. Postage
PAID
Sunnyvale, CA
Permit 317
ATARI®
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