International Arcade Museum Library

***** DEVELOPMENT & TESTING SITE (development) *****

Atari Coin Connection

Issue: Vol 1 Num 4 - 1977 March - Page 4

PDF File Only


ADD A NAAAE TO
ATARI STARS ATAJ.E.
Atari’s
booth
Amusement Trade
London was one of
Exhibition in
major
at the
attractions
the
of the largest Inter-
national trade shows in the industry.
The display featured AtariansT-M pinball
game first official showing together
with the incredible F-1 and the new
DominosTM games. Also shown were
the six sided Kiosk, which is growing in
popularity due to
DriverTM,
Sprint
its
versatility.
2TM,
LeMansTM^ and Indy 4TM
Night
Breakout TM,
_
Operators and distributors from all
over the world attended this show at the
Alexandra Palace, January 25th through
the 27th. The reactions to .4tari products
were exceptionally good as indicated by
the International orders received at the
show and upon
versions of Atari products together with
the Jupiter phonograph.
Coin Slot, the International
paper, voted F-1 as the “show stopper” at
the Exhibition, repeating its success of
M.O.A. and I.A.A.P.A.
On Wednesday evening. Atari gave a
cocktaO party for their distributors and
operators attending the show. This was
held at the luxurious Intercontinental
Hotel on Park Lane. The party will be
remembered as a highlight of the week by
those who attended from the UK,
Europe, Australia, Japan and the U.S.
“The operators and
distributors
€€ MAILING
trade
showed
much enthusiasm
for the Atari games,
orders were being placed even during the
party,” said Sue Elliot, International
Send
In addition to the Atari booth, their
products were also displayed by the
Cherry Group, Atari distributor in the
UK. Also, Atari Europe, Baume-Ies-
dames, France presented French built
COLLEGE
SHOW
inos/4^-'''
AtariansT^
cocktail
pinball
The
table
game
highlights of the booth. Also
Atari presented games at the Associa-
Show
in
San
and
were
Dom-
the
Address
City
-
Zip
State
Phone (Area Code)
Please check appropriate box(s):
,\rcade Operator--
-
...
-
..
Street Operator
Amusement Park Operator
Distributor
Manufacturer
Other (Specify)
Operator:
Approximately how many
do you operate?
the
shown were
24M^ Night DriverTM, Break-
out
and Indy4TM. College Union
Administrators from schools across the
country showed much enthusiasm for the
new games presented and noted that
these Atari games would be an excellent
addition to their game rooms. Operators
in the vacinity of a college or university
should contact the Director of the
College Union for an excellent location
opportunity.
Sprint
tion of College Unions Trade
new
CA 94086
Company name
If
February 6-8.
LIST
1265 Borregas Ave.,
Name
has grown over the past few years and
represents a significant percentage of
total sales. Orders resulting from the
A.T.E. show indicate that this year will
set a new record in international sales.
Diego
Atari, Inc.,
Sunnyvale,
Marketing Administrator.
The foreign market for Atari products
return.
to:
100 or
less
100 to 300
0
300
total units
to
1000
1000 or more
SnrAiFiF
Publisher — Atari, Inc.
Editor — Carol Kantor
Art Director — Evelyn Lim
Atari, Inc.
1265 Borregas
.4 venue
Sunnyvale, California 94086
A
ATARI”
Innovative
leisure
o
A Warner Commuft'Cations Company
Bulk Rate
U.S. Postage
P.AID
Sunnyvale. Ca.
Permit 317

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