Atari Coin Connection

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CIHUE~j~'· JOINS ATARI
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The Coin Connection is a monthly
publication provided for game operators
and others who are interested in the news
and ideas from Atari. If you know some-
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Mayor Janet Gray Hay es and Nolan Bushnell
welcome Chuck E. Cheese to San Jose and Atari.
The Pizza Tim e Theater is a new concept in
family entertainment.
Chuck E. Cheese, TM, alias "The Big
C," joined Atari as the chief executive of
the new Pizza Time TheaterTM. His re-
sponsibilities will include entertainment,
food service and game room operation at
an exciting and unique family pizza and
entertainment location in San Jose , Cali-
fornia. "The Big C" will be reporting
directly to Mr. Gene Landrum , General
Manager of the Restaurant Operating
Division of Atari.
There are six other members on the
entertainment staff, "CrustyTM" {the
), "Jasper T. Jowls™" {hillbilly coun-
~ singing dog), "Pasqually TM" (Italian
opera-singing chef), and "The Warbl-
ettesTM" (three soul-singing magpies).
These compu ter-animated characters per-
fonn skits, jokes and songs abO\·e the
dining area, to the delight of the patrons
who are enjoying the superb pizza and
sandwiches . A life-size Chuck E. Cheese
(an employee in full costume) is also
present to greet the patrons.
Over thirty video, pinball , foo sball,
and air hockey games are located in con-
trolled room environments surrounding
the dining area . Three specially designed
"Pizza Game Booths" in one game room
are available for dining and player compe-
tition on Breakout TM, Tank TM, and Dom-
inosTM_ All the games are adjusted to
accept either quarters or special " In Pizza
We Trust" tokens . Free t,okens are given
with food orders and other specials such
as birthdays or anniversaries to encourage
game play. To preserve the atmosphere of
family entertainment, controls have been
established to assure that the games are
limited to restaurant patrons only.
The grand opening on May 16 was a
great success. Mayor Janet Gray Hayes,
together with many other prominent
people from the community and the
press, came to welcome Chuck E. Cheese
and The Pizza Time Theater to San Jose.
This new concept in family entertainment
is another amusement innovation from
Atari.
C. Kantor, Editor
Coin Connection
Atari, Inc.
1265 Borregas Ave .
P. 0. Box 9027
Sunnyvale , CA 94086
Name, _ _ _ __ _ _ _ _
Company, _ _ __ __ _ _ _
Address, _ _ __ _ _ __
_
City _ _
_ __ _ _ _ _ _
Stat,.,_ _
_ _ __
Zip _ _ _
Tel. No. w/area code, _ _ _ _ _ _
Please check appropriate box(s) :
D Arcade Operator D Distributor
D Street Operator D Manufacturer
D Amusement
D Other (specify)
Park Operator
WHAT IF ...
AN OPERATOR
SPONSORED A
CITY-WIDE
HIGH SCHOOL
GAMES OLYMPICS ...
"-lper T. Jowls, a co-star in the Pizza Time
'-......,-- ?ater entenainment staff
If Operator:
Approximately how many total units
do you operate?
D 100 or less
D 100 to 300
D 300 to 1000
D lOOOor more
NOT/::: If you are on the /isl ami there isan error
in your address, please attach label and
note COllections. (Computers can 1T111ke
errors - sorry.)