Atari Coin Connection
Issue: Vol 1 Num 1 - 1976 - Page 4
SUNNYVALE, Calif. - Atari, Inc. blasts off into a new cor-
porate headquarters at 1265 Borregas Avenue, Sunnyvale,
California 94086. Those wonderful people who brought you
technological breakthroughs in the video amusement industry
are making unique and profit-making games in a corporate
campus of six buildings with over 275,000 square feet.
Atari, manufacturer of consume r and coin-op video games,
is historically recognized for superior products made possible
by an innovative staff and facilities designed for maximum se r-
vice and production performance.
Housed in the new headquarters are administrative, engineer-
ing, market ing research, and manufacturing departments along
with international and domestic marketing.
Atari's new headquarters wi II also house the largest market-
ing department of the amusement coin-op field. Providing mar-
keting and sales support to the industry's largest independent
distributor network, the marketing department is experienced
in all phases of the amusement industry. The Atari internation-
al marketing department works closely with the Atari- Europe
division located in Baumes Les Dames, France, providing man-
ufacturing, distribution and service support.
Atari 's po licy remains: focus on building games that generate
higher sustained player appeal for higher profits. Current win-
ners of recent research and development efforts include the
excit ing Indy 4 and Indy 800, spectacular four and eight player
attractions with full-colorTV racet rack action and realistic
sound effects. Manufacturing and marketing divisions are cur-
rently launching a new and unique line of pinball games. Utili-
zing al l solid state and microprocessor technologies along with
familiar hardware, these new games offer new reliability and
more exciting player challenges.
Atari's engineering department recently pioneered new ter-
ritories with Compugraph Foto, combining digital computer
technology with closed circuit TV to produce a computer
graphic portrait in less than two minutes which can be trans-
ferred onto T-shirts.
And the beat goes on with Atari 's new Kiosk. The Atari The-
atre Kiosk is composed of a number of pie-shaped pieces, a
different video game within each piece. The concept combines
extra sophistication with high profits for shopping malls, rapid
transit depots, or any high traffic location.
New products, ne'.¥ techniques, new directions are all a part
of the Atari success story. Since 1972, Atari has grown from a
simple operation, working out of a garage, to a major corpora-
tion with approximately $40 million sales and 800 employees.
"Now," enthused Atari founder and chairman Nolan Bushnell,
"as a division of Warner Communication , Atari increases its
capabi lity for greater expansion and market penetration. An-
other Atari chapter begins."
Video games aren't wall flowers any longer. Atari, Inc., man-
ufacturer of consumer and coin-op games, is dancing them
into the center floor of shopping malls, rapid transit depots,
hotel lobbies and other untraditional locations!
The Atari Theatre Kiosk , a series of two to six pie-shaped
units, integrates Atari 's newest video games into each of its
angles. Put two games snugly into a corner, three games
against the wall , or six games in the six-sided configuration in
the center of the room.
The Kiosk is a new dramatic d isplay designed to upgrade the
game industry image through public appeal and high profits for
the location.
A rea l attention grabber is the Kiosk's optional towering top
piece. Visually dazzling, the top piece also provides profitab le
advertis ing space or information. Light up the Kiosk, too, with
a choice of backlighting, front light, or rear screen projection!
"The Kiosk is for locations which do not accept the amuse-
ment products because of appearance," said Frank Ballouz,
national sales manager for Atari. "The Atari Theatre environ-
ment uniquely appeals to high-quality clientele," he added.
With Atari Theatre, any location can have its personalized
Kiosk. Not j ust another pretty face, the Kiosk is practical, good
business sense, too. Increased player appeal and subsequent
high profits accompany the Kiosk's good looks. Once the Kiosk
is on locat ion, old games are replaced simply by replacing the
control panel, score glass and computer.
Color the Kiosk any color. Put your logo on it. The Kiosk is
custom designed to project the image of the location ... and
still be the center of attention.
Present Kiosk games are: Space Race™ , Trak-10"', Tank™,
Quiz Show"', Jet Fighter"', Stunt Cycle TM and Pong Doubles ™,
all of Atari 's latest video games will be ava ilable in the future.
Atari , Inc. is located at 1265 Borregas Avenue, Sunnyvale,
California.
©'Atari , Inc. 1976
porate headquarters at 1265 Borregas Avenue, Sunnyvale,
California 94086. Those wonderful people who brought you
technological breakthroughs in the video amusement industry
are making unique and profit-making games in a corporate
campus of six buildings with over 275,000 square feet.
Atari, manufacturer of consume r and coin-op video games,
is historically recognized for superior products made possible
by an innovative staff and facilities designed for maximum se r-
vice and production performance.
Housed in the new headquarters are administrative, engineer-
ing, market ing research, and manufacturing departments along
with international and domestic marketing.
Atari's new headquarters wi II also house the largest market-
ing department of the amusement coin-op field. Providing mar-
keting and sales support to the industry's largest independent
distributor network, the marketing department is experienced
in all phases of the amusement industry. The Atari internation-
al marketing department works closely with the Atari- Europe
division located in Baumes Les Dames, France, providing man-
ufacturing, distribution and service support.
Atari 's po licy remains: focus on building games that generate
higher sustained player appeal for higher profits. Current win-
ners of recent research and development efforts include the
excit ing Indy 4 and Indy 800, spectacular four and eight player
attractions with full-colorTV racet rack action and realistic
sound effects. Manufacturing and marketing divisions are cur-
rently launching a new and unique line of pinball games. Utili-
zing al l solid state and microprocessor technologies along with
familiar hardware, these new games offer new reliability and
more exciting player challenges.
Atari's engineering department recently pioneered new ter-
ritories with Compugraph Foto, combining digital computer
technology with closed circuit TV to produce a computer
graphic portrait in less than two minutes which can be trans-
ferred onto T-shirts.
And the beat goes on with Atari 's new Kiosk. The Atari The-
atre Kiosk is composed of a number of pie-shaped pieces, a
different video game within each piece. The concept combines
extra sophistication with high profits for shopping malls, rapid
transit depots, or any high traffic location.
New products, ne'.¥ techniques, new directions are all a part
of the Atari success story. Since 1972, Atari has grown from a
simple operation, working out of a garage, to a major corpora-
tion with approximately $40 million sales and 800 employees.
"Now," enthused Atari founder and chairman Nolan Bushnell,
"as a division of Warner Communication , Atari increases its
capabi lity for greater expansion and market penetration. An-
other Atari chapter begins."
Video games aren't wall flowers any longer. Atari, Inc., man-
ufacturer of consumer and coin-op games, is dancing them
into the center floor of shopping malls, rapid transit depots,
hotel lobbies and other untraditional locations!
The Atari Theatre Kiosk , a series of two to six pie-shaped
units, integrates Atari 's newest video games into each of its
angles. Put two games snugly into a corner, three games
against the wall , or six games in the six-sided configuration in
the center of the room.
The Kiosk is a new dramatic d isplay designed to upgrade the
game industry image through public appeal and high profits for
the location.
A rea l attention grabber is the Kiosk's optional towering top
piece. Visually dazzling, the top piece also provides profitab le
advertis ing space or information. Light up the Kiosk, too, with
a choice of backlighting, front light, or rear screen projection!
"The Kiosk is for locations which do not accept the amuse-
ment products because of appearance," said Frank Ballouz,
national sales manager for Atari. "The Atari Theatre environ-
ment uniquely appeals to high-quality clientele," he added.
With Atari Theatre, any location can have its personalized
Kiosk. Not j ust another pretty face, the Kiosk is practical, good
business sense, too. Increased player appeal and subsequent
high profits accompany the Kiosk's good looks. Once the Kiosk
is on locat ion, old games are replaced simply by replacing the
control panel, score glass and computer.
Color the Kiosk any color. Put your logo on it. The Kiosk is
custom designed to project the image of the location ... and
still be the center of attention.
Present Kiosk games are: Space Race™ , Trak-10"', Tank™,
Quiz Show"', Jet Fighter"', Stunt Cycle TM and Pong Doubles ™,
all of Atari 's latest video games will be ava ilable in the future.
Atari , Inc. is located at 1265 Borregas Avenue, Sunnyvale,
California.
©'Atari , Inc. 1976
Future scanning projects are planned by the International Arcade Museum Library (IAML).