Automatic World

Issue: 1932-October

George A. GrastorF--
Master Operator
By
Robert
O
W.
Merriam
F NO man who has lived in
our times and who has
actively engaged in the
vending machine industry is it so
hard to speak in a concise and sum-
mary fashion as of George A. Gras-
tori. For the past thirty years he
has been so closely associated with
the industry that the record of his
life is virtually an outline of the
business during those years.
He
was the first to see the need of lo-
cal organizations of operators and
with the co-operation and help of
others in Chicago the first oper-
ators' 'o rg!anization of recdrd was
born, out of which grew the Na-
tional Vending Machine Operators
Association, the only national associ-
ation of operators ever successfully
organized which held and conducted
seven conventions and expositions.
He was probably better known
throughout the industry both to op-
erators and manufacturers alike
than any other operator. Always an
outstanding figure, ranking first as
a business man among his operator
friends and competitors, first among
the manufacturers for the excep-
tional shows and expositions which
were originated and produced under
his direction. In fact, if there was
anything unusual to be done in the
industry, it was always "Let George
do it" and it was done successfully.
Because his contacts with the in-
dustry were so wide, he was inter-
ested in everything pertaining there-
to, and threw himself with a joy-
ous freshness and keenness into all
its phases. In 1926 he saw the need
of a closer contact of operators and
with the backing of the organiza-
tion the Automatic Merchandiser, a
magazine devoted to the problems of
the operator, was established. It is
needless to say that Mr. Grastorf
spent many hours of valuable time
in the interest of his fellow oper-
ator and for the good of the indus-
try. Most any evening after a hard
day's work he could be found plan-
ning and working until the wee
small hours for the good of the or-
ganization and it has been the pleas-
ure of myself and many others to
help and assist in this. Each one
We owe tribute to evel'y man who has helped in
blazing the trails for an industry, Thus we are glad
to present this article by Robert W. Merriam in
memory and as a tribute to George A. Grastorf.
who participated, I know, will long
remember these feasts of fellowship
and reason.
There are few instances in our
annals of the industry of men who
have been equally well known and
universally liked.
Always he has
been spoken of by the manufactur-
ers in th'l highest terms for his
work in promoting the expositions
and conventions Only recently one
of his competitors said of him,
"George Grastorf is the best scale
man in the business today, he is
constantly working and that is what
it takes to make a good operator."
However, his operation of vending
machines did not lie whOlly in the
scale field. Early in life he became
associated with the industry work-
ing for a Boston firm for a number
of years and next was connected with
the National Automatic Weighing
Machine Company of New York, nOw
known as the Auto Sales Company.
He came to Chicago in the interest
GEORGE A. GRA STORF
of this company in 1908 and about
1911 he worked for the National
Novelty Company of Minneapolis,
soon after, buying his own machines
and engaging in the business for
himself.
About 1918 he disposed of all his
machines with the exception of
scales which he operated exclusively
until the time of his death. As with
all operators his ambition was to
build a machine of his own plan-
ning and at the time of his death he
had just completed the first run of
a new small scale designed and built
entirely by himself. Being sturdily
built of cast iron construction and
covered with porcelain, they will
stand ever as a memorial to his in-
tegrity.
It is' hardly to be said that he
loved hi s family as he loved his
work. He took them with him on
numerous trips to his native East
where his mother and other rela-
tives reside. A son, George, Jr, 13
years of age, and twin girls, Edith
and Ethel, 7 years old, together with
his devoted wife will recall the many
happy outings in and around Chi-
cago.
What more can we desire of our
fri.e nds than this-that in remem-
bering them there should be noth-
ing to regret, that all who are un-
der their influence should feel
themselves forever thereafter the
better for that influence, that a hap-
py and peaceful life would be
crowned by a sudden and painless
death. No one who knew him doubt-
ed his conscientious sin~erity and
earnestness, yet there were those
who were wont to regard him as a
self-interested schemer who would
sacrifice his friends to his ambitions.
However, those closely associated
with him know this to be false and
appreciate the many sacrific·e s he
made in their behalf.
George A. Grastori was born at
Westville, N. Y., about 51 years ago.
He was taken ill Friday noon, June
October, 1932
AUTOMATIC
17, and passed away Tuesday eve-
ning, June 21.
Funeral services
were held at the Presbyterian church,
of which he was a member, Friday
afternoon, June 24, and the service
at the cemetery was conducted by
the Metropolitan Masonic Lodge.
The funeral was largely attended,
delegations of manufacturers and
operators being present from several
cities.
And so I see him last as I saw him
first, always busy, ever planning,
faithfully striving and actually ac-
complishing things-not for selfish
gain but that the industry might
profit. Georg·e Grastorf's body was
interred on a hill in beautiful Mount
Emblem Cemetery, just west of the
city, where his labors brought joy
in accomplishing. And now away
from the noise of the city and the
cares of life the setting sun will cast
its failing rays over the spot where
friends and loved· ones gathered to
honor him who in life had been his
friend.

Ford plant in Detroit puts more
men to work which means better
business for operators in that sec-
tion.
WORLD
Thirty-Five
Vend-Rite Systems of
Chicago Offers Two
New Winners
The Vend-Rite Systems, 75 East
Wacker Drive, Chicago, Ill., have
blasted old man depression to pieces
and have paved the way to success
for live-wire operators. Right at a
time when the merchandise coin ma-
chine industry needed a real savior,
this reliable and well known firm
drew the curtains aside and present-
ed two real vendors that have prov-
en real winners. There is no ques-
tion as to the demand for these two
outstanding creations offering such
an elite and appreciative service to
Miss America. The fact that these
two machines are being' s9 well re-
ceiv.ed is not a surprise at all to the
creative minds of the Vend-Rite Sys-
tems. They looked ahead, made ex-
pensive i nvestigations and research
work before making and perfecting
the machines. Theil'S were not just
a fly-by-night, hit-or-miss idea to sell
a few hundred machines, but their
every thought and activity centered
upon durability in product, service
and earn ings.
One of these winners is the Dain-
Tee sanitary belt vendor. This prod-
uct has won high favor with Amer-
ican women, the product itself
launching first into favor at Holly-
wood, Cal., and soon swept its way
eastward until it has covered the
U. S. A. The belt is made of soft
cotton tape, easily adjustable to per-
fect position; does not bind; holds
napkin securely.
A real product
that can now be cashed in on by op-
erators everywhere.
The other offering is a knock-out
that will surely collect the dimes. It
is the famous Tri-Velva Face Cleans-
er. For a dime an attractive bottle
of three-minute facial cleanser is
vended and Mi ss America can keep
her dates and appointments on time
and at the same time look her best.
Tri-Velva cleanser astringent and
powder base all i n one.
Thousands of locations are wait-
ing for these two twins with their
attractive
offerings.
Automatic
merchandising is coming back, get
in on the ground f loor with these
winners.
h
OPERATORS!
HERE ARE TWO BRAND NEW MACHINES
The Vend-Rite Systems' Twins
DAIN-TEE Sanitary Belt
Dain-Tee is an attractive machine vending
the famous Dain-Tee, Non-Elastic, com-
fortable, invisible and perfect fitting ad-
justable sanitary belt. The belt is made
of soft cotton tape, easily adjustable to
perfect positions, and sells for 10c. This
machine will find a ready welcome and
plenty of patronage in hundreds of loca-
tions including rest rooms, telephone ex-
changes, factory rest rooms, ladies' public
rest rooms in office buildings, parks, shows,
theaters and many other places. A route
·o f these high class machines will assure op-
·erators of a steady, year-around income.
REMEMBER-This is a brand new ma-
chine with many outstanding features that
operators will appreciate.
TRI-VELV A Face Cleanser
Tri-Velva Face Cleanser is the co-partner
of the famous Dain-Tee. This machine is
also very unique and attractive. It vends
f01' lOc an attractive bottle of face
cleanser. Astringent and Powder Base
all in one. Just the thing for offices or
any place where women and girls work, as
well as thousands of public locations.
Ladies caught in the rain, e.ngagements to
be filled without first going home. Just
think of the many possibilities for such a
v.e ndor. Ladies do not carry face cleanser
with them. This machine offering this
service has been received with a cry of
welcome. Operators, this is your oppor-
tunity, a gold mine for you but you must
act now. Be the first, get the good spots
before the other fellow beats you to them.
Write Today for Further Information
Vend-Rite SysteDls
Dept. W. 1512, 75 E. Wacker Drive
Chicago, Ill.
; .~.

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