Automatic World

AUTOMATIC
Eighteen
WORLD
IIW ux-try I H ere s Yure Pi-per Mister"
1
Automatic N ewsp aper Vender Invented
western Inventor.
by
North-
Displays Headlines
By C. M. LITTLEJOHN
. Automatic newspaper vending ma-
chines which do everything but yell
the headlines with ear-splitting, un-
grammatical English, are those re-
cently iI,vented by a man in the Pa-
cific Northwest. In time they may
replace the young newsboy, the old
lady, Or the negro vendor, depending
On the corner, or the particular
American city.
Arthur Read of Walla Walla,
·Wash., is the father of the new au-
tomatic newspaper selling machines,
which as have all newspaper sales-
men which have gone before, rely
upon the headlines and their an-
nouncement in some fashion, to cre-
ate interest in the daily grist of hap-
penings in this rollicking old world.
Through the ample glass-window
of the front of the new machine, a
generous glimpse of the most excit-
ing news is given to tempt the news-
paper purchaser. The front of the
robot vendor being partially of glass,
there is displayed about four inch-
es of the top headlines, screaming
streamers, and big black Gothic rib-
bons of the yellowish press, which
deal with kidnapings, gangster wars,
divorce scandals, and other "news"
of the daily press.
The machine itself, to be manu-
factured in Spokane, Wash., not far
from the home of the inventor at
Walla Walla, will consist of a metal
case" two inches wider and two inch-
es longer than the average folded
newspaper, ready fo r .consumption
of the news reader. Appealing beau-
ty will be lent the new apparatus by
its finish in delicate mauve and green
Duco, so that it may be used in
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stores, street shops, at railway train
stations or subways, as well as at
street corners and curbs.
By placing a coin of the proper
denomination in the slot reserved for
that purpose, located in the handle
of the machine, and then drawing
down t.hat handle, the newspaper is
d~li~' ered, smooth and fresh, like the
top one showing under glass, through
a long slot located in the lower front
of the machine.
The mechanism of the automatic
newspa'per seller is so adjustable
that nickels, pennies, dimes or other
coins may be inserted to meet the
price of the publications sold. And
from newspapers, the machines may
be utilized for selling magazines or
other periodicals, as may be desired.
•
Juggle Ball Considered
Legal by Authorities
Word comes to the offices of the
Automatic World of a very impor-
tant legal decision made recently.
The facts are that in a ,certain city
on the Pacific Coast, the authorities
had prohibited all types of amuse-
ment games.
One of the Rock-Ola Distributors
of Juggle Ball, however, appealed
the decision and won. The reasons
pointed out were that Juggle Ball
is a game of scientific skill.
In other words, the fact that the
player can control the ball when
playing Juggle Ball makes it legal
King Tut : The Pilot : Shuffle B,.II : Jiggers : Goofy
Loony : Double S h uffle E t c. Also Used Mach ines.
Write for Catalog
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D. ROBBINS & CO., 1141 W.DeKalbAve. Bklyn.,N.Y.
N. Y. City Branch
313 E. 13th St.
New York City
M. Rosen, Manager
West Coast Branch
1082 Golden Gate Ave.
San Francisco, Cal.
L. Walcher, Manager
New Jersey Branch
1125 Broad Street
Newark, N. J.
A. Kass, Manager
November, 1932
It is a game of am)lsement and skill.
This is good news for many oper-
ators in a good many sections of the
country. It means that they hav.e a
real machine-an outstanding mon-
ey-maker-that they can be sure of
running in their territory.
Everybody knows of Juggle Ball.
Thousands of these machines are on
duty all over the country taking in
good profits. The game itself is
original and different. It's just the
kind of game an operator needs to
put life into his locations.
And now-that the authorities
have adjudged it legal, its popularity
promises to be greater than ever.
•
Photos Best for Adver-
tising
NEW YORK, OCT. 4-Advantage
of the intelligent use of photographs
in advertising copy where cited here
today by F. L. Fisher, advertising
manager of the
Lincoln National
Life Insurance company of Fort
Wayne, Ind., who ·a ddressed the an-
nual Insurance Advertising at the
Hotel Pennsylvania.
"The attention of the public and
the direction of its dollars," Mr.
Fisher asserted, "is turned toward
the organization which is an aggres·
sively different advertiser. New pro-
ducts have been successfully launch-
ed during the past few years and
old ones .rejuvinated-not by ad-
vertising alone, but most decidedly
with its help.
"'Use of the photograph in adver-
tising copy has many advantages.
It is striking and ranks high as an
attention-getter. It is flexible and
can be adapted to almost any type
of advertising. It can be easily se-
cured and in most cases is less ex-
pensive than other forms of illustra-
tion. It is easy to reproduce and of-
fers the minimum of difficulty to
engravers and printers.
"Finally, the photograph has the
advantage of inspiring confidence,
for it is commonly accepted that the
camera 'tells no lies' and the reader
of your advertisement unconsciously
recognizes that the photo~raph of
your product is more accurate than
any drawing is likely to be".