Automatic World

Issue: 1932-November

AUTOMATIC
November, 193 2
T~irteen
WORLD
Philadelphia News
By K. S. LANSING
The Banner Specialty Co., jobbers
of coin-controlled machine s, 1. H .
Rothstein, 1530-32 Parrish st r eet,
Philadelphia, Pa., proprietor, repor t s
that beginning the fir st week of
October, business has shown some
improvement, inqUll"leS coming in
consider ably larger volume and evi-
dencing real buying interest.
L. V . Hodgson, manager of the
Eastern factory-owned branch of O.
D. Jennings & Co., at 831 Terminal
Commerce Building, Philadelphia,
Pa., has returned f r om a successful
business trip to Buffalo, N . Y ., where
mor·e than 800 coin-o~erated ma-
chin es of the concern have now b ee n
advantageously placed. Until r ece nt-
ly the Bison City had b een without
automatic coin machines since 1918.
Mr. Hodgson expressed an optomis-
tic view about conditions for the fu-
ture in Buffalo.
New Jennings machines that have
caught on well with operators and
public, a ccording to Mr. Hodgson,
a r e "Little Duke," a penny-play
jackpot, bell type, and "Zig-Zag," a
one-cent play. confe ction vender with
coin r·e fund feature,
a skill game
controlled by a push-button on top
of the cabinet. "Zig-Zag" also may
b e operated as a jackpot. This ma-
chine is so new that less than 100
deliveries of it had been made up
to September 1.
* * *
While business at th e outset of
the present month was r eported a s
still slow, at the quarters of the
Sloan Novelty Manufa cturing Co.,
1250 North Tenth street, Philadel-
phia, Pa., it was stated that the m a -
chines leading in sal es at the tim e
were pin type. There has been some
effort among local coin machine con-
cerns to place pin games in "de luxe
diners" located in various portions
of the city, but at Sloan's "diner"
cars are not considered particular ly
strong locations, although it was ad-
mitted that {)ccasionally one tur n ed
out well.
* * *
The Automatic Canteen Company
of Pennsylvania, G. G. Bro ckway,
manager,
formerly of 8 00 North
Delaware avenue, Philadelphia, Pa.,
has removed to 1511 Nedro avenue,
in the northern po rtion {)f th e city.
*
*
*
The Charles Sweet Co., C. Am-
sterdam, manager, has move d from
97 2 North F r anklin st reet, Philadel-
phia, Pa., to lar ger q uart er s at 974
No r th F r anklin st reet.
* * *
Small boys and "boys" of lar ger
growth not inf r equentl y t ear loose,
dest r oy and empty th e s maller types
of p enny ca ndy an d g um v e nding
machines that have b een attached
to the e xteri or of small drugst or es,
groceries, n ews and toba cco stands
in South and W est Philadelphia, Pa.,
but lately th ere have b ee n numerous
cases of looting p a y t eleph ones plac-
·e d in subwa y station booths. The Bel!
T elephone Company r ecently re-
ported that m ore than a score of
su ch boxes had b een r emove d by
thieves not only f rom s ubway sta-
tions, but from Market street the-
ater s and Chestnut street offices.
The police have a tip t hat one of
(Continued on page 17)
OPERA TORS ... REAL BARGAINS FROM
"AMERICA'S ONLY WOMAN JOBBER"

BABE KAUFMAN
PURITAN BABY VENDER
Tax Paid-$12.50 Each
This is t h e greatest
bargain ever made on
these great money -
makers.
Here is a
chance for a ll oper·
ators to set u p a l-eal
r oute of P u r ita n s at
th is low price. Don' t
wait for the other
fellow to get t h e best
spots in town. ORDER
NO W ! Bargains like
t his don't last for-
ever.
T hese are absolutely
guara n teed
brand-
new machines.
A ll
perfect , beautiful con-
dition. Greatest mOll-
ey·maker of th e age.
Beats a ll other ma-
chi nes. Smart oper-
a tors - you KNOW
wha t a bargain th is
is - SEND YOUR
OR DERS IMMEDI-
ATE L Y!

FREE CASE OF
MINTS
With every slot ma-
chine you buy from us
at our low prices we'll
ship you one case of
m ints free.
Here's a rea l sporting
offer. C' l11on send your
order in now. You have
everything to gain. OUl-
low prices will astonish
you.
Every operator inter-
es ted in maki ng rea l
money comm unicate with
me NOW!



FREE COIN
CHUTE
With every pin game you
buy from u s we send you
an
ext ra
coin
ch u te
All th e lates t
F R EE.
machi nes ready for de-
livery, at
the lowest
prices.
Goofy
Jr. and
Sr..
J iggers, Eigth a nd S ix,
Clove rl eaf, Tugg le B a ll.
Shu ffle Bail,
Majestic,
?ilot, F ive St"r F inal
Jr. and Sr., K ing Tut.
Loony, M ajes tic- and a ll
t he ot hers.
ORDER NOW!

MILLS LATEST SILENTS
N ew Or Used
And . . . A Big Free Deal Offer
\'Ye carry onl y
t he finest u sed
slot machines.
All
guaran-
teed working
condi tion
at
lowest prices.
A lso a ll the
new mac hin es
!at
regu lar
prices.
Send
for list now I
We
h a v e
m a n y bar gains
in slot ma-
chines. Don 't
wait un t il you
lose t hat good
spot .
W i r e
you r order to
us. We gual--
a ntee th e low-
est pr ices.
All machines are tested by our experts p r evious to
s hi pment. You afe s hi pped only t he f inest Inach ines
at all t imes. Get your name on aUf li st for specia l
bargains.
Irving Mfg. & Vending Co.
300 Irving Avenue
Brooklyn, N. Y.
AUTOMATIC
Fourteen
WORLD
A Visit to the All-American
Twin Factory
The Dallas Novelty Sales
CO'
est Factory in the South.
I
Inc. Operate Larg-
Is Headed by
Trained EHicient Executives
By Tom Murray
On Wednesday, October 26, I paid
a pleasant visit to the factory of the
Dallas Novelty Sal es Company, mak-
ers of that famou s doubl e pin game ,
the All-America n Twin, in Dallas,
Texas.
To say that I was amazed at such
a plant being right h er e in T exas
would be putting it mildly. I ex-
pe cted to see the usual s ort of mill,
that is so much in evidence at this
time throughout Amer ica, making
pin games.
But I was soon re-
lieved of this thought.
only vend,s
ALL Prodlu cts
I t Sells Them
If you want big -profi ts that are per-
manent year in and year out ) t ry this
M erchandise r before you buy any m a -
ch ine. W r ite for detai ls t oday I
THE
NORTHWESTERN
CORPORA TION
910 Annstrong St.
T ur k ey
Morris, Ill.
PUSH
CARDS
Harry Turner, the sales manager,
escorted me through the factory,
showing me here and there the many
machines, saws and what-nots used
in the production of their games.
There is a sy stem of production in
evidence in this large factory of the
S outh. A well organized force work-
ing together and creating an unusual
quality machine at a price that af-
fords the operator s some real co-op-
eration along the line of a super
product at a low cost.
The Dallas Novelty Sales Com-
pany is an efficient organization, in-
corporated under the Texas laws and
is headed by real, reliable, and cap-
able business men. Mr. Otto Coer-
vel', president of the firm, is a man
of broad experience in the making
of coin operated machines. He has
the ability and has undergone the
training that speaks in favor of a
real executive. Mr. J. W. Davis is
in charge of all secretarial work and
handles the two large front offices
in a manner that is' unusual for this
industry. Harry Turner , the sales
manager, is on the go, one minute
here and then there or somewhere
else. You will find him in the ship-
ping room seeing that a certain ship-
m ent gets off for Louisiana, or New
Jer sey. Harry takes a great pride
in seeing that every machine that
leaves the factory is absolutely all
right in every respect. "If we please
th e operators Our success is a ssured,"
says Harry.
One machine, says
Harry, placed on location, working
perfectly and making money for its
owner, is the best ad in the world
f or any manufacturer.
Mr. Coerver assured u s that it is
the intentions of his company to
build quality machines year in and
Depression Prices
Also PUSh CARDS, ~:~~.oI0~~h2"o~ti!· Ready for Jmmediate Shipment.
CENTRAL PRESS
34 South Third Street
PHILADELPHIA, PA.
Nove mb er, 19 32
year out. "We are not just a fly-
by-night affair; we are citizens of
Dallas and the great state of Texas;
tax payers, property owner s, and our
references are the best obtainable,"
say these men who are at the head
of this growing Texas firm. And
the writer of this article happens to
know that this is true. A firm you
can trust your deposit with and a
firm who will back up and stand be-
hind every promise they make. In
fact, the Dallas Novelty Sales Com-
pany, Inc., are just the kind of folks
we need to put this coin machine in-
dustry on a higher and safer plane
and create a higher standard that
will demand wholehearted public re-
spect.
The All-American Twin is a super
production, contains quality construc-
tion, gorgeous appearance and abil-
ity to get the money. What else
does one desire ? All told the Dallas
Novelty Sales Co., Inc., are a fine
bunch to do bu siness with and their
All-American Twin is a fin e ma-
chine to operate.

TEXAS JOBBING FIRM GROWS
Schatz Novelty Company, of Bern-
ham, Texas, is one of the South's
growing jobbers and distributors'.
The firm is headed by Eddie Schatz
who is the possess or of a wide experi-
ence in the coin-machine business.
The policy of the company is to ren-
der good service to operators and
supply them with the best mach ines
and supplies possible to obtain .
Right now they are featuring the fa-
mous Rock-Ola machine, Juggle Ball.
They give a s reference the Burton
State Bank of Burton, Texas, and
Dun and Br ad street.

LOUISIANA OPERATOR ONCE
NEWSREEL CAMERAMAN
E. R. Gammage, the live wire op-
eratoI" of Westlake, La., once raced
around the country a s a news reel
cameraman for Universal News
Weekly. He also covered the Mex-
ican war in 1914-15 and was an offi-
cial motion picture cameraman with
the U . S. army during the World
war. He has in his possession 50,-
feet of nature scenes and 6,000 still
negatives of birds' and animals. He
owns one of the largest libraries of
natural history motion pictures and
still views in the U. S. A.
Right now Mr. Gammage is oper-
ating the All-American Twin, a mar-
ble game of super quality made by
the Dallas Novelty Sales Co., Inc.

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