Automatic World

Issue: 1932-November

AUTOMATIC
Twelve
WORLD
Operating Automatic Phonographs
Operating Such Instrum ents Is a High Class Professio n and
Reflects Credit Upon Any Person
The oustanding feature that spells
success for the operator of coin con-
trolled phonographs is the attention
he gives to changing records and
keeping red hot, up-to-the-minute
selections always on hand for his
customers.
He should ask himself the ques-
tion, "How long and how often
would I like to hear the same selec-
tion?" Do this and you can arrive
at just how often you should change
records. An instrument grows old
and play slows up just as often as
the records grow old. There is no
way to off-set this truth. The writer
of this article has experienced just
that very thing and knows, for a fact,
that it is the regular and often chang-
ing of records that will put over an
instrument in any spot.
Of course, there are many other
details that must be weI! taken care
of in order to realize a profit from
your instruments.
due the Brunswick Record Corpor-
ation of New York City. Their su-
per method of recording whereby
such artful production is in evidence
has created an unresistant desire to
hear their wonderful selections as
produced from a Brunswick record
on an automatic phonograph. The
nickels click into the cash box and
the best of music fills the ai r wher-
ever Brunswick records are used.
The Brunswick Record Corpora-
tion think enough of the operator's
business to organize a special auto-
matic department to take special
care of his needs. This department
caters to the operator's particular
needs. They have conveniently lo-
cated branch houses in Cleveland,
Dallas, Kansas City, San Francisco,
New Orleans, Los Angeles and Chi-
cago. Operators are invited to visit
these branch houses whenever in
these cities. All orders are well
taken care of, keeping the operator's
interest in mind at all times.
A Come-back in E did,e nce
Current Release,s
One thing that is now noticeable
in the rapid "come-back" of the au-
tomatic phonograph.
We believe
that a large portion of the credit re-
garding this evident come-back is
Just glance over these current re-
leases, my, my, how these fine selec-
tions would click in them locations
and how they would increase the
weight in the old cash box.
JERSEY'S LARGEST DISPLAY ROOMS
In Metropolitan Area
Panama Diggers-Wise Operators Buy. Here and Save
Time-Money-Trouble
Quality Products
Honest Dealings
Qu ick Service
Goofy Senior, King Tut,
Juggle Ball. Loony, Clover
Leaf, Leap Ball, Dyscus,
Shuffle Ball, Jiggers, Majes·
tic,
Pilot,
P enn y
Pins,
Squirly, Goofus, S'coop, Bug
House, Empire Toivenders,
Magnets.
November, 1932
Look what we have by the Mills
Brothers, "four boys and
g uitar:"
6377.
It Don't Mean a Thing
(if it ain't got that swing), and
Coney I sland Washboard.
6357 Bugle Call Rag, and The
Old Man of the Mountain.
Bing Crosby-
6394 Waltzing in a Dream, and
Please (from "The Big Broadcast") .
6351 Love Me Tonight, and Some
of These Days.
Cab Calloway and His Orch estra-
6400 Olz Yazoo (Fox Trot with
vocal chorus), and H ot Toddy (Fox
Trot).
6340 Reefer Man (Fox Trot with
vocal chorus), and You Gotta H o-de-
de-Ho (to get along with me) (Fox
Trot with vocal chorus) .
Guy Lombardo and His Royal Ca-
nadians-
6390 Pu-Ieeze! Mister Hemingway
(Fox Trot with male trio), and
'Twas Only a Summer Night's Dream
(Fox Trot with vocal chorus) .
6363 I Gu,e ss I'll Have to Chan ge
My P lan (The Blue Pajamas son g)
(Fox Trot with vocal. ch orus), a n d
As Long as Love Lives On (F ox T rot
with vocal chorus) .
Duke Ellington and His Famous Or-
chestra-
6374 Blue Harlem (Fox Trot),
and Best Wishes (Fox Trot) .
6355 Swamp R iver (P iano solo
with orchestra accompaniment), and
Fast and Furious (P iano solo with
orchestra accompan imen t) .
Don Redman and His Orch estra-
6368 If It's' True (F ox Trot with
vocal chorus), and Hot a n d Anxious
(Fox Trot) .
6354 Tea for Two (Fox Trot with
vocal chorus), and I Got Rhythm
(Fox Trot) .
a
Voca lion Race Records
Supplement for Nov,e mber, 1932
Vocal Blues
Write or D rop in to See Us for L owest P rices
1.720. (By Bumble Bee Slim) B a n d
O. Blues (Vocal with guitar and
piano), and Queen Bee Blues.
. 1721 (By Black Bottom McPhail)
Down in Back Bottom (Vocal with
guitar), and Whiskey Man Blues.
1722
( By Peetie Wheatstraw-
The Devil's Soncin-Law).
Police
Station Blues (Vocal with g uitar),
and All A lone Blues.
JERSEY SPECIALTY COMPANY
Dance
Attention to Detail
For All Latest
Machines and Red Hot
Prices, Get on
Our Mailing List
T el. Little F1alls 4-0784
READY FOR IM-
MEDIATE DELIVERY
Also a ll oth er proven A m use-
men t and V ending M achines
N ewark-Pompt on Turnpike at P assaic R iver B ridge
SINGAC, NEW J E RSEY
FACTORY DISTRIB U T ORS PANAMA DIGGERS, AND SUPPLIES
1723 ( By Eddie and Sugar Lo u's
Hotel Tyler Orchestra). Cruel Mama
Blues (Fox Trot with vocal chorus),
and Love Song Blues.
AUTOMATIC
November, 193 2
T~irteen
WORLD
Philadelphia News
By K. S. LANSING
The Banner Specialty Co., jobbers
of coin-controlled machine s, 1. H .
Rothstein, 1530-32 Parrish st r eet,
Philadelphia, Pa., proprietor, repor t s
that beginning the fir st week of
October, business has shown some
improvement, inqUll"leS coming in
consider ably larger volume and evi-
dencing real buying interest.
L. V . Hodgson, manager of the
Eastern factory-owned branch of O.
D. Jennings & Co., at 831 Terminal
Commerce Building, Philadelphia,
Pa., has returned f r om a successful
business trip to Buffalo, N . Y ., where
mor·e than 800 coin-o~erated ma-
chin es of the concern have now b ee n
advantageously placed. Until r ece nt-
ly the Bison City had b een without
automatic coin machines since 1918.
Mr. Hodgson expressed an optomis-
tic view about conditions for the fu-
ture in Buffalo.
New Jennings machines that have
caught on well with operators and
public, a ccording to Mr. Hodgson,
a r e "Little Duke," a penny-play
jackpot, bell type, and "Zig-Zag," a
one-cent play. confe ction vender with
coin r·e fund feature,
a skill game
controlled by a push-button on top
of the cabinet. "Zig-Zag" also may
b e operated as a jackpot. This ma-
chine is so new that less than 100
deliveries of it had been made up
to September 1.
* * *
While business at th e outset of
the present month was r eported a s
still slow, at the quarters of the
Sloan Novelty Manufa cturing Co.,
1250 North Tenth street, Philadel-
phia, Pa., it was stated that the m a -
chines leading in sal es at the tim e
were pin type. There has been some
effort among local coin machine con-
cerns to place pin games in "de luxe
diners" located in various portions
of the city, but at Sloan's "diner"
cars are not considered particular ly
strong locations, although it was ad-
mitted that {)ccasionally one tur n ed
out well.
* * *
The Automatic Canteen Company
of Pennsylvania, G. G. Bro ckway,
manager,
formerly of 8 00 North
Delaware avenue, Philadelphia, Pa.,
has removed to 1511 Nedro avenue,
in the northern po rtion {)f th e city.
*
*
*
The Charles Sweet Co., C. Am-
sterdam, manager, has move d from
97 2 North F r anklin st reet, Philadel-
phia, Pa., to lar ger q uart er s at 974
No r th F r anklin st reet.
* * *
Small boys and "boys" of lar ger
growth not inf r equentl y t ear loose,
dest r oy and empty th e s maller types
of p enny ca ndy an d g um v e nding
machines that have b een attached
to the e xteri or of small drugst or es,
groceries, n ews and toba cco stands
in South and W est Philadelphia, Pa.,
but lately th ere have b ee n numerous
cases of looting p a y t eleph ones plac-
·e d in subwa y station booths. The Bel!
T elephone Company r ecently re-
ported that m ore than a score of
su ch boxes had b een r emove d by
thieves not only f rom s ubway sta-
tions, but from Market street the-
ater s and Chestnut street offices.
The police have a tip t hat one of
(Continued on page 17)
OPERA TORS ... REAL BARGAINS FROM
"AMERICA'S ONLY WOMAN JOBBER"

BABE KAUFMAN
PURITAN BABY VENDER
Tax Paid-$12.50 Each
This is t h e greatest
bargain ever made on
these great money -
makers.
Here is a
chance for a ll oper·
ators to set u p a l-eal
r oute of P u r ita n s at
th is low price. Don' t
wait for the other
fellow to get t h e best
spots in town. ORDER
NO W ! Bargains like
t his don't last for-
ever.
T hese are absolutely
guara n teed
brand-
new machines.
A ll
perfect , beautiful con-
dition. Greatest mOll-
ey·maker of th e age.
Beats a ll other ma-
chi nes. Smart oper-
a tors - you KNOW
wha t a bargain th is
is - SEND YOUR
OR DERS IMMEDI-
ATE L Y!

FREE CASE OF
MINTS
With every slot ma-
chine you buy from us
at our low prices we'll
ship you one case of
m ints free.
Here's a rea l sporting
offer. C' l11on send your
order in now. You have
everything to gain. OUl-
low prices will astonish
you.
Every operator inter-
es ted in maki ng rea l
money comm unicate with
me NOW!



FREE COIN
CHUTE
With every pin game you
buy from u s we send you
an
ext ra
coin
ch u te
All th e lates t
F R EE.
machi nes ready for de-
livery, at
the lowest
prices.
Goofy
Jr. and
Sr..
J iggers, Eigth a nd S ix,
Clove rl eaf, Tugg le B a ll.
Shu ffle Bail,
Majestic,
?ilot, F ive St"r F inal
Jr. and Sr., K ing Tut.
Loony, M ajes tic- and a ll
t he ot hers.
ORDER NOW!

MILLS LATEST SILENTS
N ew Or Used
And . . . A Big Free Deal Offer
\'Ye carry onl y
t he finest u sed
slot machines.
All
guaran-
teed working
condi tion
at
lowest prices.
A lso a ll the
new mac hin es
!at
regu lar
prices.
Send
for list now I
We
h a v e
m a n y bar gains
in slot ma-
chines. Don 't
wait un t il you
lose t hat good
spot .
W i r e
you r order to
us. We gual--
a ntee th e low-
est pr ices.
All machines are tested by our experts p r evious to
s hi pment. You afe s hi pped only t he f inest Inach ines
at all t imes. Get your name on aUf li st for specia l
bargains.
Irving Mfg. & Vending Co.
300 Irving Avenue
Brooklyn, N. Y.

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