Automatic World

Issue: 1932-June

AUTOMATIC
June, 1932
A Jobber Who Believes
in Reliability
Amusement Coin Machine Co. have
just opened offic·e s at 62 Kingston
avenue, in Brooklyn, N. Y. These
are under the careful attention of
Mr. Packard and th:~ two Greenbaum
brothers, Morris and Harry.
They are carrying a complete line
of machines in stock and have enter-
ed the business with the intention in
mind of having all operators through-
out the country regard them as a re-
liable house with which to deal.
Their slogan reads "To be a reliable
operator, deal with a reliable jobber."
These gentlemen are very well known
through the East for their fine and
upstanding
business
connections.
Their references are of the highest
and they want to assure all men
that these are at all times open to
investigation by any prospective
customers.
They have the new type of jobbing
headquarters which are becoming so
popular in the industry. Light outer
offices, "open to the public show-
rooms," a private inner office, and
a repair and stock department in the
rear.
These men have had some inter-
esting experiences with pin games
and are therefore in a position to as-
sure all buyers that the pin games
they recommend will be found to be
money-makers.
All these gentlement ask is a trial.
They start off with a great and sen-
sational introductory deal which will
interest many men and feel thl1t op-
erators will like their method of do-
ing business right from the start.

That Traveling Man
From Flatbush
If you haven't yet met him-you
should. He is one of the characters
in this industry from that cute little
mustache adorning the upper part of
his lip to the pearly grey spats on his
shoes. Here in Brooklyn they call
him Dapper Dan-the traveling man.
Since we've gone into some lengthy
. description already let's finish it by
giving you his name-Nat Lehman,
traveling manager of the Flatbush
Gum Co.
Nat has a remarkable knowledge of
this industry from the days · when it
required detective ability to trace out
operators. It is said that operator's
names were then but mentioned be-
hind the hand and clo&e to the ear,
WORLD
Twenty-Seven
with a quick glance over one's shoul-
der and then a flirt of the arro-a
wink-and leave.
From those trying days for a
salesman trying to sell to operators
to these days when one salesman isn't
sufficient to cover some of the cities
-so fast have jobbers increased.
Nat has his oWn cute ways.
(We
hope he likes the word cute). As
far as he is concerned the industry
has grown so fast that many of the
old faces he used to know have dis-
appeared. But Nat goes on and on.
You may meet with him in Buffalo
or Chicago or Detroit or Baltimore
or perhaps in the Congressional Li-
brary at Washington. But if you
hear he's in town we suggest that
you get in touch with him for you'll
hear some tales of the time when this
industry was young and grandmother
still wore petticoats. It's fascinating,
and it's entertaining, so remember
Dapper Dan Nat Lehman the Flat-
bush traveling man.
premiums to stimulate interest in
their devices.
We have been recently selling our
Lucky Clover brand five -stick pack-
age of standard size chewing gum
to operators ·o f the 5c pin machines
and 5c tables. They give a pack-
age of this gum, which costs them
approximately 1c, to each player of
the machine. That is, for every 5c
the machine takes in, they give away
a little over 1c worth of gum. Some
operators do this to get around legal
obstacles and to put their machines
on a legitimate basis. This is some-
thing worth while metioning. The
qr,ality of the Lucky Clover stick
gum is equal to the very finest and
the special price to the operators
permit them to use this gum for the
purpose stated. If you want fur-
ther particulars, We shall be glaG to
supply them to you."
See-Saw Is Success Game
Company's New
Offering
Babe Ruth, that Yankee slugger,
is a real pin game player. Recently
while playing a pin game in the
lobby of a hotel where the Yankees
were quartered, the Babe made three
high scores. Lou Gehrig did not do
so well.

The Success Games Company of
Milwaukee, are offering in this issue
their new "See-Saw" game.
See
their attractive two-page spread ad-
vertisement, study the features of
this new winner and order your sam-
ple machine right out.
Mr. H. L. Krass, who was sales-
manager for the famous Hoot-Mon
golf game that was manufactured by
the Popular Games Co., is the sole
owner of the Success firm.
Mr.
Kress says, "See-Saw is a radical
departure from the average pin
games and is reviving interest tre-
mendously. "

Here's a Good Idea for
Pin Game Operators
Mr. A. Duffield Schaeffer, of the
American Chewing Products Cor-
poration, Newark, N. J., advances a
thought that is well placed, timely
and practical.
Mr. Schaeffer suggests the giving
of a package of gum with every play
on 5c pin games. A good idea, you'll
admit. We quot.3 below Mr. Schaef-
fer:
"There are quite a number of op-
erators of 5c table pin boards, mar-
ble and other 5c novelty table games
and cabinets, who have been using

THUMBNAIL NEWS ITEMS
* * *
The Hercules Novelty Company of
Chicago have enlarged their factory
by 30,000 square feet.
* * *
Efforts are being made to secure
the rights to operate a pin game ar-
cade on the Jackson Park bathing
beach, Chicago.
* * *
St. Paul may have a Coney Island
just like the big joy grounds out of
New York City. Plans are under
way.
* * *
Coin machine operators are watch-
ing the highways. Many good spots
are opening up along the muchly
traveled roads.
* ". *
Get ready for the big coin show
in 1933.
* * *
Reports are to the effect that the
Indoor Games Company of Cincin-
nati are moving their factory and
business to Chicago.
* * *
E. L. Wenzel, the master mind of
R-D-M-B-A, is very busy these days
producing this winning sensation,
AUTOMATIC
Twen ty-Eight
Out of the Mail Bag
Our Readers Buy Machines
and Products
A u tomatic World,
120 St. L ouis Ave.,
Fort Worth, T exas.
I want to take this pleasure in
than king yo u for your kindness in
giving me the name and address of
a certain ven ding machine company
which I wrote you about a few days
ago. I have given t h e f irm an or-
der for three (3) n ew machines. I
also t hank you for the name you
gave me some time ago regarding
WORLD
where I could buy a certain ball gum.
Both of these firms carry ads in
your AUTOMATIC WORLD.
Anything you want to buy or
know, look in the AUTOMATI C
WORLD.
The information you
gave in regards to where I could buy
this certain vending machline was
worth five times, to me, what the
AUTOMATI C WORLD cost per year.
Business is holding up pretty good
with me and my v~nding machine
busin ess is good, regardless of the
depression.
Yours very truly,
H. S. JOHNSON,
(Okla., June 6.)
JACK-POT PIN TABLES
supreme effort in pin tables- a beautiful ,solid wa lnut table 15x30 inches, complete
with turned legs, white rubber covered nails, triple· dog slug proof coin chute, whiffle
type pin board- and CONCEALED jack-pot which auto m atically t pot h olds $10 in nickels with positive overflow. Every sixth coin enters jack-pot.
OUT
PRICES-SAMPLE, $45.00.
LOTS OF F I VE, $42.50 .
LOTS O F TEN, $39.50
Jack-Pot Attachment for All Tables
Make your old game over into an a ut omatic jack pot tab~e. Fits absolutely any small
or large tab le ever made. Every fifth c,in enters jack-pot which automaticaly trips when
hit. COMPLETE with triple dog coi n chute. Nothing to buy- fits in a jiffy. Operator's
Price: $15. Quantity prices on request.
HURRY-WRITE-WIRE- BE FIRST
Made By
June, 1932
Wan ts Novelties
Automatic World,
120 St. Louis Ave.,
Fort Worth, Texas.
Would you please send me the ad-
dresses of novelty firms? Particu-
larly do I want novelties for parks,
etc., such as Sponge Ball, horns,
jewelry, etc. Thanking you in ad-
vance, I am,
You rs very truly,
J . S. KRI CK,
(Pa., May 11.)
'" '" '"
Look a t This, Will You?
Automatic World,
120 St. Louis, Ave.,
Fort Worth, Texas.
Will you kindly send me the name
and address of makers of the
Whirl-Wind lc machines, a n d oblige?
Yours very truly,
SHARP SMITH,
(Mo., May 19) .
'"

THE FIELD MFG. CORP.
PEORIA, ILLINOIS
EXCISE TAX COMING UP
Protect Operators Profits With
CHICAGO
Locks
All Code Numbers
Kept Secret on
Coin Operated Machines
The CHICAGO lock is patented and has a
different principle than others-spring op·
era ted tumblers when locked, and positive
key operated when unlocked,
It h as a s olid brass plug with elev en
n ickel silver tumblers u sing t w o-sided k ey
which throws tumbler s in a double locking
posit ion .
No. Z430
Diameter of cylinder , % -inch .
Dimension "A," 13-1S·inch .
Dimension "B,u t Va-inch.
Let us help you design a special lock for
your particular needs. S'end us blue print
or sample lock. We can be of service to
you.
. C-HJCA-GG-l--QC-K (0.
* *
A T elegram From New York City
Automatic World,
120 St. Louis Ave.,
Fort Worth, Texas.
Wishing you every success in your
enterprises a nd sin cerely hoping
your circulation reaches a million of
'em, a million of ' em.
MODERN VENDING CO.,
New York City, JUne 3.)
2024 N. Racine Ave.
CHICAGO, ILL.
I dentify yo urself to advertisers
~y
A government excise tax will be
levied on machines, classed as games,
such as jackpots, pin games, pool ta-
bles, etc. We understand t his tax
will be 10 per cent of selling price of
each machine.
This tax is to be added to ma-
chines on a nd after June 2 1, accord-
ing to reports reachin g the offices
of AUTOMATIC WORLD.

O. D. JENNINGS OFFERS NEW
SILENT MACHINE
"Quiet as a desert night," is the
way o. D. Jennings & Company ex-
presses the action of their new Vic-
toria Silent. I n their June T ips and
Topics magazine they have carried
out a very unique and beau tiful ef-
fect, showing th.'O! quiet desert while
wrapped in the arms of night. Stars
are twinkling, the camels are rest-
ing with their riders sleeping.
ot
a sound, all quiet-tbat's the way of
their Victoria Silent.
mentioning AUTOMATI C WORLD

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