;\UTOMATIC
Sixteen
Automatic World
120 St. Louis Ave nue
FORT WORTH, TEXAS
AUTOMATIC WORLD PUBLISHING CO.
An in depe,n dent, nationally circulated journal published
monthly in the interest of the Vending Machine and Coin
Operated Device Industry of America.
Business Manager
Advertising Manager
Editor
AARON SMITH
O. J. BRANCH
TOM MURRAY
Subscription Price:
One Y,e ar ....... . ..... . .................... $1.00
THREE years .. . ... . .... .. ........ . ........ $2.00
Can ada, One Year ... . ........................ $1. 7 5
Advertising Rates Furnished Upon Request.
BOYS, LET'S A NSWE R A LL INQUIRIES
W
EARE making a ple,a will all our advertisers
to be considerate enough to answer every in-
quiry that you receive from ads placed in
AUTOMATIC WORLD . This respect is rightly due any-
one that answers your ad.
Sometimes, we know, that after you have sold or
traded your used machines that you advertised, you keep
receiving inquiries and you decide that the waste basket
is the place for them, Okay, but before you throw the
in quiries away, use a lc post card, at least, and answer
the man. That will show that you are thoughtful and
you might sell him next time. Who knows?
We believe that this practice will pay in the long-run.
It might develop into a condition like the "Boy and the
Wolf." If you fail to ackr owledge your inquiries or an-
swers to your ads, you might fail to receive any. Then,
of course, you pass the buck to the magazine when in
reality it is your fault that your ad failed to pull. They
have learned your method of handli ng your answers.
Savvy?
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J
JUST THINKING
By TOM MURRAY
UST thinking will not get one very far toward ac-
complishments. Thinking is necessary in order to
accomplish a thing, but to "just think" will never
accomplish anything.
Words are the vehicle of thought and it requires words
to create or produce thoughts, but if we expect to cash
in on our thoughts we must p ermit or make sure that
our thoughts give birth to action because from action
comes accomplishments.
How often have we viewed a piece of machinery, a
fin ished and working model of a coin operated machine,
a n d it was exactly like a creation we had THOUGHT
about building. Sometimes we read a book and after
we finish it we say, well, I thought of that sort of a
pl ot last year. What's the difference between just
thinking and sitting down, and thinking a nd working
out your thoughts? One man just thinks, the other
thinks a n d works, and from his labors emerge his ac-
complishments and from his accomplishments comes the
reward and from the r,e ward comes the joy that is due
the thinker that works.
You may think of a thousand good spots, but unless
WORLu
June, 1932
you get busy and secure them your thinking is all
wasted. You might as well not have thought at all.
You may think that you will buy some new machines and
make more money, but to think upon the matter only
will send you to the bread li ne. Manufacturers may
think of a new idea in a coin controlled machine but
their thoughts are not worth more than the dust of the
earth, unless they create from their thoughts the crea-
tion their minds pictured.
Let's all think, but let's not stop with J UST THINK-
ING, let's permit our thoughts to give birth to real
action ltnd then there will be accomplishment in evidence.
One reason that the depression holds on is because
we have too many JUST THINKERS. Folks are think-
ing and thinking only. Thinking of harder times, think-
i ng of poverty, thinkin g about losing their jobs, think-
ing that things will get better-just thinking an d not
acting enough. Men in every walk of life h ave stopped
working and have gone to thinking only, and as long as
we sit around and JUST THINK, thin gs will never get
better.
Manufacturers of the coin machine industry, d urin g
these years of depression, have been thinking and not
only thinking but new creations have been produced.
Accomplishments are in evidence from t h eir thoughts.
That's why the coin machine industry has n ot suffered
so much as other industries.
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OUR SECOND ANNIVERSARY EDITION
M
Y, MY, how our May an niversary issue was re-
ceived with joy and delight. Telegrams from
New York, letters from California, Main e.
Louisiana, Illinois, Texas and almost every state in the
U. S. A. Air-mail a n d special delivery letters, all pro-
claiming the high standard and merits of AUTOMATIC
WORLD. Some of these are published in this issu e, but
not all. It would require too much space.
We tape this method and opportunity to say, "THANK
YOU" coin-machinedom for the fine reception you gave
this second anniversary issue of AUTOMATIC WO RLD
and we now pledge ourselves to continue to give you a
good paper each month until next May, and-th en-
well, another bumper an n iversary n u mber.
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WE WANT OUR READERS TO FACE THE FACTS
W
E WANT our readers to take close notice an d
face the true facts regarding the high stand-
ard and class of the reading matter carried in
AUTOMATIC WORLD.
There is no question but that AUTOMATI C WORLD
gives the reader more variety than any other trade
paper now in the field . We just naturally step out an d
garner the items that grip and hold your interest. Our
reading matter is not the old regular cut-and-dried affair
stuff that carries the same atmosphere every month. It
does not come from the same writer, in every case., every
month. We do not do a big lot of "clipping" from other
magazines. We believe in giving you some real ma-
terial and some real features.
You will also note that AUTOMATIC WO R LD has
that friendly air, that something that just pulls you
closer to the paper. AUTOMATI C WORLD is truly an d
rightfully the leading trade paper of the coin machine
industry of America-it is the "Paper that's R ead."