Standard Automatic Luncheonettes
As Told: by Mr. John F. Moran, Na-
tion,a l' Sales Machine, Co.,
New York City
N
ATIONAL SALES MACHINE
CO. have given us many sur-
prises as well as held forth
many hopes for the furtheranc~ of
the automatic merchandising indus-
try with modern and better machines
for nationally presold a nd advertised
products. Not so many months ago
they told the automatic merchandis-
ing world of their new bak&y goods
merchandiser. Now National Sales
Machine Co. have developed a com-
plete automatic luncheonette.
There is no doubt that th~ Na-
tional Sales engineers have "done
themselves proud," as the saying
goes. They have developM a sand-
wich merchandiser plus a new ma-
chine which sells hot coffee, and
which, during the summer months,
can vend to th~ thirsty public cold
drinks of every description.
Two
sandwich merchandisers plus the hot
coffee machine comprise one stan-
dard automatic luncheonette.
In these n~w merchandisers Na-
tional Sales Machine Co. have adopt-
ed modernistic design. So well have
they followed out this modernistic
effect that the coffe~ merchandiser
has gained '.tl;emendous artistic at-
tractiveness. This attractiveness of
design causes capability of location
in the finest of business houses and
educational institutions.
Many in-
stitutions of learning have already
accepted them as well as many fac-
tories, bus stations, department
stores, etc. The field for the stan-
dard automatic luncheo n ett~ is al-
most unlimited.
Placing the hot coffee machine,
which is cylindrical in shape and
about six feet high by two feet in
diameter, in the center, and flanking
it with two sandwich m&chandisers
procures the effect of a miniature
"Automat" restaurant. The "auto-
mat" method of sale is already so
familiar with the general public that
it should not be difficult to sell the
items from th~ standard automatic
luncheonette when so displayed.
The sandwich merchandisers come
in units of six columns per machine
with a capacity for a variety of 72
different types of sandwiches, cakffi,
tarts, pies, etc. The hot coffee ma-
chine is capable of handling two five
gallon thermos jugs. These are easily
mad~ ready for operation and as
easily removable. There is simplicity
throughout in the manner of supply
and delivery, in both of these new
National merchandisers.
The attractiveness of th~ sand-
wich merchandiser is gained from the
sanitary design effect and therefore
is unique from this viewpoint. A fine,
substantial, sanitary white color del-
icately ribboned with silver lines and
the further air-tight protection of
shatter-proof glass inside as well as
out, with each individual compart-
ment scientifically arranged for su-
per cleanliness tends completely in
effect, to create a pleasant urge to
purchase from these merchandil'ers.
This double door protection ill each
sandwich merchandis& is the idea
and patent of the company. It com-
prises an outer swinging door and an
inner drop panel arrangement. The
base of the machine is in marble ef-
fect, sturdily constructed, and cap-
abl~ of severe abuse without much
apparent outer sign.
The cylindrical hot coffee machine
has a black background, and is at-
tractively fixtured with chrome in
modernistic panel design.
Ten
chrome panels have complete har-
mo ny in their design principle. This
is arranged by equal measurement
from top and bottom. The coin slot
protrudes and therefore is not only
ela sily accessible but also very easily
noticeable.
All mechanical parts
displayed on the machine are chro-
mium plated to carry out the gen-
eral effect. The center of the ma-
chin~ is completely circled by a band
of chrome as well as are the top and
bottom in similar design to the rest
of the chrome fixtures.
The operation of the hot coffee
machine is entirely automatic. That
is to say, it is not necessary for the
purchaser of coffee to plac.e a cup
in the opening so provided and then
insert his coin and await the stream
of fluid to fill it. Upon insertion of
th~ coin in this National hot cof-
fee machine paper cup falls into
permanent holder automatically. This
cup catcher is an attached perma-
nent part of the machine. It is then
filled with the right amount of fluid,
which can be regulated as to quan-
tity, and is naturally removed when
full by the customer.
The company's merchandising plan
for thes~ new machines is so i!'cien-
tifically practical that locations
actually await the machines before