Automatic World

Issue: 1932-July

......
AUTOMATIC
Six
WORL D
Automatic World Denies False
Statement
T
o
CHARGE a person or cor-
poration with being a malici-
ous liar in an attempt to tear
down the business of a competitor is
rather a harsh way to deal with
such an offender. But nothing short
of these ugly expressions can afford
The
an adequate answer to a recent cir-
cular sent out by a pUblication in the
coin machine industry.
The circular which was circulated
among the trade was entitled: "Now
Is The Time to Vote." The circular
purports to be an inquiry as to
ElTlpire
Toy
& Candy
Vendor
The
Steadiest
Money
Maker
in
the
Automatic
Merchandising
Field
Beautiful Chromium
Finish
Equipped with our pat-
ented anti-jamming toy
vending attachments.
Same machine can be
used for vending candy and
toys, salted peanuts, roasted
almonds, cashew nuts, pista-
chio nuts, ball gum, etc.
Vending gear can be
quickly adjusted to vend
goods at 40c to $1.00 per
pound.
Simple unique coin slot
rejects all commonly used
slugs and washers.
Dimensions: Height 17
in., width, 8 in~, depth 8 in.,
weight 9 lbs.
All Empires are obtain-
able with 1c or 5c coin slots.
WRITE F OR QUANTITY PRICES!
D. ROBBINS & COMPANY
OUR PRICES CAN ' T
BE
B~AT
D.ROBBINS Go CO . .
Manufacturers
1141 W. D eKalb Ave.
BROOKLYN, N. Y.
Branch Store at 313 Eaat 13th StreJet, New York
West Coast Dist. Advance Automatic Sales
114 Buchanan St., Sa.n . Francisco, Cal. '
July, 1932
whether the trade wants its trade
paper to be one, certain size or an-
other, and as such, there was no oc-
casion to refer to our magazine or
any other except for the purpose of
mJury. After making "arguments"
for -the smaller size page the circu-
lar says:
"Other magazines have entered the
Automatic field and everyone of
them, without a single exception,
are today in the hands of printers
who have taken them over for the
printing bill."
The above statement is absolutely
false relative to Automatic Worlc.,
and we, think it was known to be
false by the publisher of that
magazine when he made it and it
was deliberately done to injure the
Automatic World. The reason we
say that we believ:e it was made de-
liberately and maliciously is that at
the time the present principal own-
·e rs purchased the World they pub-
lished a full page announcement of
their purchase, and if that publisher
read it, he maliciously told a false-
hood; if he did not r·e ad it, he was
equally reckless in making the state-
ment without knowing what he was
talking about.
The undersigned purchased the
controlling interest in the Auto-
matic World from Mr. Tom Murray
giving him a very handsome profit
on his investment and retaining him
as editor and these facts could have
easily been ascertained by that pub-
lication if it had not set out to at-
tempt to destroy a live competitor.
The publishers of the Automatic
Wo rld regret that it becomes nec-
essary to take space for such an ar-
ticle as this, but we cannot let it go
unchallenged . Weare in the habit
of conducting our publications on a
clean, upright, high class plane.
Operators and manufacturers alike
have be·e n attracted by this course
and, both under Mr. Murray's guid-
ance and recently unde r our man-
agement the Automatic World has
gone forward more rapidly and
more substantially than any trade
publication which has come under
our observation in many years.
Whether this rapid progress has in-
spired the dirty slings of the publi-
cation referred to, we do not know.
But we feel that it is time for us to
challenge them and give warning
that they must cease.
AARON SMITH
O. J. BRANCH
AUTOMATIC
J uly, 1932
. Sev.e n
WORLD
It has the dignity of appearance so
n ecessary fo r the better locations.
It has the exciting play so much
needed in sporting locations. It has
that appeal which causes all persons
of every a ge to play it. There hasn't
yet b een a fine machine of its type
ever produced nor will there again
ever be one of like caliber.
The Guaranteed Trouble-Proof
Machine
A s Told by Arthur Cohane. Gen(!ll"al
Ma n,a ge,r, Richard Mfg. Co.,
Winooski, Vt.
It certainly is somethin g to rave
about in this day and age of speed
production and faster delivery when
a man ufacturer can present a ma-
chine so well perfected it can be
. g uaranteed trouble-proof. This has
been the great accomplishment of the
Richard Mfg. Co., of Winooski, Ver-
mont, one of the outstanding corpor-
ations in the country today.
The Richard Mfg. Co. have a super
plan t with such excellent equipment
as to have been ranked first in
woodworking equipment by many of
the coun try's outstanding corpora-
tions. T hey can produce without
any ·e xcess exertion, 1,000 J oyballs
per day.
J oyball is the square type pin game
which hit this industry with a bang.
Many such games fell by the way-
side for they wer e n ot fit to place
on l ocation. But when the R ichard
Mfg. Co. and t h eir engineers decided
to enter this industry and place their
beautif ul product on the market they
ac complished that which had forme r ly
bee n considered the impossible, pro-
duced a machine that was so sturdy,
so beautiful, so easy to play and so
in terestin g to the player that many
men immediately took advantage of
it.
J oyba ll today ran ks as the great-
pst round-square type machin e ever
produced in this in dustry. It is a
proven money-maker.
More and
more operators are giving it the
chance on location it deserves for
they have found that once they place
a J oyball they can forget all about
the machine and just come around
for collection time.
Ninety per cent of the complaint
in this industry has always been the
fact that machines have not been
able to stand up on location. For
once, wit hout an y exaggeration or
boasti!l g, this feat has been accom-
plished in such man ner that not alone
does the J oyball stand up but it is
also the most beautiful game of its
kind which has ever been presented
to the industry. It is with out any
dou bt the acme of perfection in this
type of mon ey-making game.
J oybaU is not a slapped-together
affair. It is built sturdy, solid, and
beautiful; of the finest wood and
materials that could be ·purchased.
It took all the facilities and crafts-
manship of this wonderful manufac-
turing organization to perfect so fine
a machine a s the J oyball. The com-
(Continued on Page 27)
CAN YOU AFFORD T.O INVEST
$7
per year
for a Steady I Substantial Income
?

Then Buy • ••
ROYAL
SCALES'
Royal Scales cost y ou only $35 .00
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assuring yourself of a steady, sub-
stantial income that will quickly cov-
er your initial outlay.
This Scale Was Built for Your Profit
Le t u s send you a sam ple for your inspec-
tion--<>r see ROYALS at your nearest
jobber' s.
You w ill be a m azed tha t a scale of this
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YOU TAKE NO CHANCES
When you examine the scale, if you do
not agree you h ave m ade a wonderful in -
ves t men t we will refund your mone y with -
out qu est ion .
Order From Your
Nearest Jobber
42 Essex Street
R oya I S ca I e C O.Jersey
City, N. J.

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