Automatic World

Issue: 1932-February

February, 1932
AUTOMATIC
WORLD
Pag.e Twenty-Nine
THE PENNY
ARCADE
This Arcade belongs
to A. H. Kruss, of
Portlail1d, Ore.
It i.
l'ocated at Sea sid e
Beach, Ore. Mr. Kruss
moves his Arcade to
Portland' after
the,
summer seasons.
It
contains about 1 0 0
mach.ines. His Arcade,
in Portland contains,
1 50 machines.
Mr.
Kruu is a wide-awake
manager.
The Penny Arcade
By GEORGE KENNEDY
Mr. Kennedy is an autbority 0111
Pellln'y Arcades. He operates one
of the most exclusive Arcades in
Kansas City, Missouri.
T
HE greatest problem facing the Penny Arcade op-
erator today is Public Opinion. Keen observance
is not required to see that a great majority of the
people consider the Penny Arcade a low and unwhole.-
some form of amusement, and lamentable as the fact
may be, it nevertheless is a fact that many of the so-
called Penny Arcades in operation at this time are not
of a very high type.
The American people are lovers of clean amusement
and since the modern Penny Arcade is nothing more or
less than a place of amusement, there should be no rea-
son why we should not have the good will of all the
people.
In an effort to overcome this public prejudice we in
our Arcades are breaking away from the old fashioned
Penny Arcade ideas. The old drop-picture machines,
along with the girls in tights, are being replaced with
new and more modern forms of automatic amusement.
Weare catering to the better classes and making an
effort to get as far away from the popular conception
of a Penny Arcad.e as possible. Neon signs call atten-
tion to the "Fortune Booth," "Gymnasium," "Game
ltoom" land so on. All attendants are in uniform
and the' patron is treated with courtesy. We find that
under these conditions our patrons spend more money
per capita and that we have a larger number to draw
from.
There are sound psychological reason why some auto-
matic machines hav.e, and will always have, a strong
public appeal. Man, for instance, is born a competitor
and lives his life in competition with his fellow man.
He schemes by day and dreams by night how best to
out-do the other fellow. He wants you to know that
he can hit harder, lift more, or squeeze tighter than
any other man. When the opportunity offers, he will
show you just what a big fellow he is. You bet he will,
and he will derive a world of enjoyment from it. And
that accounts fully for the lasting success of the auto-
matic athletic machine. We cater to these men by
placing at their disposal the finest athletic machines we
can buy. Now these men are not so deeply concerned
regarding future events so they do not contribute much
toward the up-keep of the "Fortune Room" but the
ladies-well that's something else. Woman has been
since the beginning of time the "creature pursued" and
as she is well aware of this fact she naturally presumes
that she will eventually be captured and it is only natur-
al and human that the Dear Girl desires to know by
whom and when. Will he be tall, dark and handsome?
Wealthy? Travel? And of whom shall she beware? The
Dear Girl must know these things in order that she
might properly steer her course through life. So we
provide an elegant assortment of predictors and there
is really no reason why the "creature pursued" should
not be properly and happily captured.
The underlying principle of the Penny Arcade is
sound but if we are to reap the full financial benefit, we
must overcome the existing public prejudice.
Want Ads
2 Cents a Word
-:-
-:-
LOCATION AGREEMENT BLANKS NICELY BOUND
(8x10 Y, ) suitable for any type machine, $1.25 hundred,
prepaid, including two line rubber stamp operators
name and address. R. S. Barton, 55 East Washington,
Chicago, Ill.
- PEANUT MACHINES, BRAND NEW, ATTRACTIVE,
strong mechanism, . $3.60 in 25 lots. Sample $4.50, cash
with order. Novix Specialties, 1189 Broadway, New
York.
OPERATORS-YOU CAN TRIPPLE YOUR MUSIC
receipts with the ELECTRO DISC SPINNER. It oper-
ates in conjunction with, and stands on or near coin
operated phonographs.
It increases receipts several
·h undred per cent when used where it is legal to · give
prizes. Very satisfactory increases can be realized by
gjving free music, if prizes are not given. PIIice $75.00
to operators. Automatic Amplified Music Co., Dept.
A, 557 Market St., San Francisco, Calif.
DRILLED, NUMBERED BASEBALL GUM 1,200
balls. Our modern method produces perfect sets, abso-
lute satisfaction guaranteed. Sets to fit your present
chart, state style desired. Our large distribution makes
possible amazing values. Write, wire or phone for low
prices. Southern Automatic Sales Co., 542 S. 2nd St.,
I .ouisville, Ky.
ATTENTION-GOTTLIEB MINIATURE BASEBALL
Machine owners, stop free ·plays: with small device easily
attached in few minutes and out of sight, prevents balls
from rolling back to playing position when machine is
tipped or shaken. 15 cents each, postpaid. Theodore
Schoon, Canton, S. Dak.
NEW GOODS-ACME AGATES (0 SIZE) $2.50 PER
1,000; 10 per cent discount lots of 5,000 or more; Vit-
reous Agates (0 size) $2.60 per 1,000; 10 per cent dis-
count for 5,000 or more. Best Chew Ball Gum 1,000
balls $1.75; 5,000 balls $8.15; 10,000 balls $16.00.
~peedy Coin-Counters (for pennies) and Major Coin
. Counters (for nickels) $1.00 each, either size; Buster
Ball Machines, $11.85. M. T. Daniels, 1027 University
Ave., Wichita, Kansas.
LOOK-WE HAVE INCREASED OUR PUNCHBOARD
profits 100 per cent with a new board, has 7-jewel Elgin
Watch, 2 cigarette lighters, 2 fountain pens, 2 pencils,
2 pipes, 2 cigarette holders, cigarete case, pearls and
belt buckle set. This board is really a wow and has the
merchandise on it for which we have been paying
$20.00. We are building them ourselves and can make
:I small profit at $13.75 each.
Board has 1,500 holes,
takes in $75.00. Try one, if not satisfied return and
f>ntire price will be refunded with express charges. The
Elgin watch is what gets them. Eastern Kentucky Vend-
ing Machine Co., Pikeville, Ky.
LOOK OPERATORS - TABLES - ANTI - CHEAT
slots for marble pin tables. 5c slots $2.50 in lots of· ten
$2.35. lc slots $1.50, in lots of ten $1.35. Brand new
marbles tables, best on the market, $50.00 cash. Lots
of ten $45.00. Terms 1-3 cash with order. The Penny
~ales Co., 5310 Swiss Ave., Dallas, Texas.
USED MACHINES FOR SALE OR EXCHANGE
This section is a rranged for the sa le a nd excha nge of used
machines. The rate is 2c per word, cash with copy, minimum
ad accepted 2S words. This is the cheapest and best space in
the country today . We shall expect operators to use it freely.
FOR SALE-AN ESTABLISHED ROUTE OF TWEN-
ty factory made, hardwood, six pocket miniature pool
tables on excellent locations. This route is showing a
mighty nice return on investment and will have to be
seen to be appreciated. L. W. Ashbrook, 620 E. Com-
merce St., Altus, Okl-a.
-:-
Cash With Copy
FOR SALE-20 SLIGHTLY USED WINDMILL CAN-
dy machines, ferris wheel type, $22.50 each. . Geo.
Gittins, 2359 S. Kin-Kin Ave., Milwaukee, Wis.
FACTORY-BUILT JENNINGS 5c JACKPOT BELLS
and side venders. $37.50. Mills 5c, 10c, 25c factory-
built Jackpot Bells (type before Silents), $40.00. Mills
5c Front Venders Bullseye, $25.00; Mills 5c Jackpot
F~ont Venders, $42.50.
1-3 deposit. Kinzer Novelty
Co., 1519 E. 60th St., Chicago, Ill.
SPECIAL, 1 AERO 5c BASKET BALL (ARCADE
size) $37.50. One Hoot-Mon Golf 5c slot, $25.00. One
Chester Pollar Penny Golf Machine with stand $12.00.
fi e Penny Finger Strikers. 2 Edward Grippers, $5.00
e-ach. 2 Electric Moving Pistol Targets, both for $17.00.
R Electric Penny Baseball Machines, $6.00 each.· All
A-I condition. Check with orders. Klotz Sales, Station
F, Box 3261, Atlanta, Ga.
.
POR SALE-10 NEW LARGE MARBLE TABLES,
$30.00 each. 10 small counter size Marble Tables
~10.00 each.
These are NEW. y, deposit, balance C.
O. D. H. J. Cloer, 1440 E. Allen Ave., Fort Worth,
Texas.
WE HAVE FOR SALE AT A BARGAIN-3 PUSS-IN-
Poots, $75.00 each; 3 Medal Stampers, $65.00 each;
1 Novelty Metal Hen, $50.00; 7 Ad-Lee Try-It Dice,
$4.00 each; 300 Arcade Machines of all kinds. Write
us your wants. We want to buy old style counter
model Erie D.iggers. Carnival Supply Co., 3023 Main
St., Kansas City, Mo.
FOR SALE OR TRADE-I· MILLS SIMPLEX ELEC-
tric, $15.00; 1 National Lift, $7.50; 2 Wall Punchers,
:£20.00 each; 1 Jefferies Sandwich Machine, $3.50; 1
Marshfield Wall Puncher, $25.00; 10 Fag-O-San Ma-
chines, $11.50 each. These are the most reliable in-
come machines on the market.
1 National Lift and
Grip, $15.00; 6 Advance 5c Bar Machines, $7.50 each;
? Advance 10c Bar Machines, $8.50 each; 150 Adv,ance
Unit A Stick Gum Machines, $1.75 each; 12 Mills O. K .
Front and Side Venders, $38.50 each; 15 Iron Collapse-
a ble Stands, $2.50 each; 18 Biglow 3-compartment
Venders, $6.50 each; 6 Mills Fireflys, $3.75 each; 1 But-
terkist Popcorn All-Electric Machine. $210.00; Ball Gum
route, 600 machines, all operating. $3,500.00. Jeannet
Coin Machine Co., Oswego, Ore.
FOR SALE OR TRADE FOR JACK POT VENDERS-
One Mills Troubadore like new used two months with 9
new wall boxes. Sell cheap 5 Jackpot Fronts for Mills
Front Venders, $7.50 each. Kansas Novelty Co., Box
1C6, Wichita, Kansas.
g EXHIBIT POST CARD MACHINES, GOOD PAINT,
ne·ed slight repairs the lot $8.00; 2 piece wall brackets
50c. We manufacture all types steel stands. Let us
know your needs. Standard Amusement Machine Co.,
?~20 Main Street Hartford, Conn.
WANTED TO BUY-COIN MACHINES OF EVERY
description. Must be in good condition and cheap for
spot cash. What have you? E. L. Witt, Pauls Valley,
Okla.
USED MACHINES-ADVANCE VISTASCOPES, $7.45;
Advance: Shockers, $3.25; Advance Post Card Machines,
~3.85; Advance Duplex E (dime slot), $4.15; Lark Base
Ball Shooters, $5.70; Emco Nerve Testers, $4.45; Wizard
Fortune Tellers, $3.45; Wee-Gee Fortune Tellers $2.25;
Muotscopes with 5 reels, $20.65; Try-Skills,' $2.25;
Over-the-Tops (counter type), $4.85; Gottlieb Grippers,
:t3.95. M. T. Daniels, 1027 University Ave., Wichita,
Kansas.
WANTED-USED AMRO PEANUT MACHINES ALSO
Rushour Selective 5c Candy Machines. H. A.' Bohin,
11307 Superior, Cleveland, Ohio.

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