Automatic World

Issue: 1932-February

Start 1932 Right - Catch These THREE ACES
DIMENSIONS
40 in. high, 37 in. long, 17 in. wide .
Shipping wt., 85 Ibs. (Actual wt., 60 Ibs.)
BAFFLE BALL
HI-BALL
Is Taking the Country by Storm
The biggest Amusement Value ever of·
fered in Cion· Mac hine H istory.
(IT IS NEW-IT IS HOT)
It i n't the first nickel that counts-it's
the second and the third.
The public
plays a common machine on lv once, but
HI-BALL has the appeal that brings the
customers back again and again.
Like every other machine we have man-
ufactured, HI·BALL is built RIGHT, and
g uaranteed to satisfy the operator. The
beautifull y decorated cabinet is finished in
a 1 ich-toned walnut; the legs are strongly
made, detachable, and are easily adju ted
to uneven floors. The HI· BALL machine,
when disman tied, fits nicely into any
coupe or roadster rear compartment.
In this new mach ine, wise operators
recognize an opportunity to safely invest
in a REAL MONEY ·MAKER, with the
resu lts ahsolutely guaranteed. Send for
your sample machine today, set it out in
a fair location, and if after a week you
ar.:. llot more than satisfied with the re -
ceipts, s hip the machine back to us,
charges prepaid, and we will fully refund
your money.
T he play ing board of the new Hi· Ball
affords the public ACTION and plenty of
it. Notice the thirteen a lleys at the top-
six of them are terminated by scoring
holes, and if the ball played follows one of
the other seven the pi ns below into either a scoring hole
or the "OUT."
The Iii-Bal1 mechanism is original, sim-
ple a nd easy to play. No knobs to tum-
the coin" lever is pu shed in, the p lunger
pu lled and the machine is in action.
We are prepared to tnake immediate de-
livery. Upon receipt of a certified deposit
of one-third amount of order, machines
will be s hi pped C. O. D. If you are a
Jobber write for prices, as we are in po -
sition to make deHveries in large quantity
order~.
DIMENSIONS
16 in. wide, 36 in long
37 in. high
Patent P ending
The M ost F ascina ting Nickel Machine
Ever Built!
T h e D esire to Pla y Gr ows Cons tantly
JOSTLE-
- Tt'5 th e size machine you h ave been look -
ing for .
- lts a ttractiven ess copes with the most ex-
clusive p laces.
- Tts returns compare with the lawless slot
machine.
- Its name just jostles in the m oney!
- Its mechanical parts are designed with ut -
1110st simplicity. eliminating the trouble
calls and loss of income .
Order a Sample JOs tle Right Now !
BUILT RIGHT and PRICED RIGHT
Shipment of Jostles
Each machine comes packed individuall y in
a s trong corrugated box and shipped by ex·
press unless otherwise specified.
SPECIAL- We have 10 Jostles we used for
testing locations that we offer subject to prior
sales at $60.00 each hy taking the lot of 10.
Guaranteed new.
We quote no open prices, but we guarantee
lowest prices on the'e machines. Write <>r
wire for prices on the number of machines
you are interested in purchasing.
A MASTER PROFIT MAKER THAT
SUSTAINS ITS EARNINGS INDEFI·
N ITELY. Legal anyw here. This machine
can be operated 5, 7 or 10 P lavs, in both
Penny or Nickel Play.
Tried, tested;
proved the record -breaker of all times . •
Backed by a shock·proof trial GUARAN ·
TEE. Will open hundreds of new loca ·
tions for you.
PAYS FOR ITSELF
FIRST WEEK END. Delay is fata l I ACT
NOW!
PRICES LISTED ARE FOR MACHINES
COMPLETE WITH STAND AS SHOWN
Sample Machine
Lots of 5, each
Lots of 10, each
NET
.. $22.00
. . •... . .... 21.00
......... ... ... 20.00
PRICE FOR MACHINE
OUT STEEL STAND
WITH -
.$19.50
Sample M achine
18.50
Lots of 5, each
17.50
Lots of 10, each
2.50
Steel Stands for above mach ines'
JOBBERS WRlTE OR WIRE FOR
QUANTITY CONTRACT PRICES
WIRE AT ONCE FOR COMPLETE DE-
TAILS AND IRON·CLAD RISK·BAN.
ISHING GUARANTEE I
Specify which
YOll want when ordering, Penny or Nickel
P lay. We can made immediate shipments.
All Prices F. O. B. Richmond, Va.
Terms- One·th ird cash , balance C. O. D.
SPECIALS
Mints, Assorted l Flovars, 10-Cace Lob, per case, $6.00; (5) Mill. Silent Play Front Ve.nder, 5c Play, Used, &AI Sam-
plJe, each $80.00; (2) Mills Silelnt Play Front Vender, 25c Pl'a y, Used as Sampl'e , eaclh $85.00; (50) A. B . T. Num-
bered Reels Targets, Penny Play, Slight'ly Used, each $15.00; (75) Dutch Pool Tables, Complete with Stands,
slightly Us~, ea,ch $30.00 .. Write for Circular on Pool Shooter_ These new numbers will get the money.
SPECIAL NOTICE
On an orders up to the amount of $75.00, full CASH must accompany order.
All order~ of $80.00 or more must be accompanied by Telegraph, Post Office or Express MoneY' Order for one_
third: the amount of each OI"d'e r. This, request is made On account of financial conditions all over the Country.
All deposits must positive},y be in, the form mentioned above; in order to llivoid deJay in shipmen,t.
All orders for 25 or more machines, will- be shipped direct from the factory to purchaser if desired.
Jobbers, Write
for
Special
Jobbers,' Con-
tract Price ...
Mosley Vending Machine Exchange Inc.
3822 Chamberlayne Ave.
Telephone 4 -3161
Richmond, Virginaa
WE'LL BE AT THE SHERMAN, FEB. 22, 23, 24 and 25- BOOTHS No. 65 and 66.
All Prices
F. O. B .
Richmond, Va.
Terms- One-
Third Cash
B nlance C. O . D.
February, 1932
AUTOMATIC
WORLD
Pag.e Twenty-Nine
THE PENNY
ARCADE
This Arcade belongs
to A. H. Kruss, of
Portlail1d, Ore.
It i.
l'ocated at Sea sid e
Beach, Ore. Mr. Kruss
moves his Arcade to
Portland' after
the,
summer seasons.
It
contains about 1 0 0
mach.ines. His Arcade,
in Portland contains,
1 50 machines.
Mr.
Kruu is a wide-awake
manager.
The Penny Arcade
By GEORGE KENNEDY
Mr. Kennedy is an autbority 0111
Pellln'y Arcades. He operates one
of the most exclusive Arcades in
Kansas City, Missouri.
T
HE greatest problem facing the Penny Arcade op-
erator today is Public Opinion. Keen observance
is not required to see that a great majority of the
people consider the Penny Arcade a low and unwhole.-
some form of amusement, and lamentable as the fact
may be, it nevertheless is a fact that many of the so-
called Penny Arcades in operation at this time are not
of a very high type.
The American people are lovers of clean amusement
and since the modern Penny Arcade is nothing more or
less than a place of amusement, there should be no rea-
son why we should not have the good will of all the
people.
In an effort to overcome this public prejudice we in
our Arcades are breaking away from the old fashioned
Penny Arcade ideas. The old drop-picture machines,
along with the girls in tights, are being replaced with
new and more modern forms of automatic amusement.
Weare catering to the better classes and making an
effort to get as far away from the popular conception
of a Penny Arcad.e as possible. Neon signs call atten-
tion to the "Fortune Booth," "Gymnasium," "Game
ltoom" land so on. All attendants are in uniform
and the' patron is treated with courtesy. We find that
under these conditions our patrons spend more money
per capita and that we have a larger number to draw
from.
There are sound psychological reason why some auto-
matic machines hav.e, and will always have, a strong
public appeal. Man, for instance, is born a competitor
and lives his life in competition with his fellow man.
He schemes by day and dreams by night how best to
out-do the other fellow. He wants you to know that
he can hit harder, lift more, or squeeze tighter than
any other man. When the opportunity offers, he will
show you just what a big fellow he is. You bet he will,
and he will derive a world of enjoyment from it. And
that accounts fully for the lasting success of the auto-
matic athletic machine. We cater to these men by
placing at their disposal the finest athletic machines we
can buy. Now these men are not so deeply concerned
regarding future events so they do not contribute much
toward the up-keep of the "Fortune Room" but the
ladies-well that's something else. Woman has been
since the beginning of time the "creature pursued" and
as she is well aware of this fact she naturally presumes
that she will eventually be captured and it is only natur-
al and human that the Dear Girl desires to know by
whom and when. Will he be tall, dark and handsome?
Wealthy? Travel? And of whom shall she beware? The
Dear Girl must know these things in order that she
might properly steer her course through life. So we
provide an elegant assortment of predictors and there
is really no reason why the "creature pursued" should
not be properly and happily captured.
The underlying principle of the Penny Arcade is
sound but if we are to reap the full financial benefit, we
must overcome the existing public prejudice.

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