Automatic World

Issue: 1930-April

April, 1930.
Nine
AND AUTOMATIC WORLD
it has cut the bank robbing business to a very low mini -
mum, in fact, there is about 90 per cent less robbing
being done in Texas than ever before. A good, fat re-
ward for slug users will slacken their pace. But of
cours e, the big job of having the law made by each state
must be carried out first. This can be done. Let's get
busy.
We want articles from everyone expressing their
views upon this question. We will print them. Sit down
now and write us.
PENNY ARCADES
Why don't the majority of P enny Arcade owners
birghten up their fronts and also the interior of their
places? Most of the Arcades present a front that looks
dead and dusty. Not all of them, but the big majority
can stand a little polishing up. There are machines that
need a new coat of paint or varnish, floors need taking
care of and attention to detail will always bring in more
crowds.
The day for the sleepy-headed Arcade owner, we
fear , is "slipping." We expect to see every Arcade front
well lighted at night, bright and glowing, instead of a
few dim glimmers slightly sparkling in the dusk. We ex-
pect to see Arcades equipped as they have never before
been eq uipped, and we also expect to see before long
own ers advertising their Arcade and its leading features
just the same as the theater advertises its shows. Arcade
managers seem to think it out of order to advertise thei r
places, at any rate, there is a very small amount of ad·
vertising being done . But we predict that the manager
who turns over, rubs the cob-webs out of his eyes, and
g.oes after the business just like he had the BEST attrac-
tion in the city, will soon be sm iling and passing out
penny change so fast he'll lose his rheumatism.
There are many large corporations and manufac·
turers centering their inventive minds and business ef-
forts toward making better eq uipment for the P enny
Arcade, but their efforts will never be justly rewarded
without plenty of active, live-wire managers displaying
to the public that the Arcade is a decent and respectable
amusement center.
Let's put the Arcade up to the real standard it de-
serves. Let's place it in the "limelight" and DEMAND
the recognition it should and will deserve.
Art Phelan and Jack Mannen are working automatic
baseball games in Fort Worth and going over good.
Phelan is manager of the Shreveport, La., baseball cluu.
THIS IS NO GOOD
The writer has personally watched the handling of :l
certain ball gum vending machine in a certain Southern
city, and to his knowing knowledge the machine has been
without gum for THREE weeks. The owner of the loca-
tion has almost exhausted his store of excuses and is
becoming somewhat "peeved."
The operator has not quit nor deserted his route,
he's just another slow horse that will end up in the scrar>
heap where all metal goes that fails to stand up under
the test of the hammer of destiny; the hammer whose
blows fall upon all of us, testing the quality of metal
that is in us. Keep your machines freshly filled, Mr. Oper-
ator. Keep your I'oute alive and going, and if you can't
do it, get out of the way and let a good operator step in.
HENRY FORD AND AUTOMATIC MUSIC
Down in Fort Myers, Fla., last February, Henry
Ford and party vis;ted the Lee County Fair, and Mr.
Ford displayed an unusual interest in the automatic
musical instrument which served music for the merry-
go-round. When a mind like Henry Ford's is attracted
by this great outstanding musical invention, it is sound
proof the coin operated musical instruments are attrac-
tive. The Automatic World is anxious to boost and pub-
lish information regarding automatic coin operating
musical instruments.
Automatic World Classified
Section
Operators,
wiil prove
cash with
Automatic
Manufacturers, Jobbers, your ad in this classified section
profitable . Try it. 30e per line, eight words to the line,
copy. And remember minimum ad accepted is FOUR lines.
W orld, 1345 ~ast Rich!"olld Avenue, Fort \Vorth,.-:!'.exa •.
FOR SALE-20 A B T pool tables, $40 each; 40 Mills
Shockers, $5 each; 15 Empire V P Basketballs, $7 each;
10 Exhibit Card venders, $5 each; 8 K. O. Fighter ~,
have territory in Texas, $150.00 each. Can ship part
of these machines from New Orleans. Write or wire,
C. G. Moore P. O. Box 317, Bedford, Virginia.
FOR SALE-25 Exhibit Card venders, $3.75 each, ex-
cellent con dition. Klein Bros. Vending Corp., 2620 N.
23rd St., Philadelphia, Pa
JUST OUT-A n ew penny target machine, taking the
country by storm. Write for particulars. M. K. Novelty
Co., 611A South Akard St., Dallas, Texas.
OPERATORS-OPERATORS--OPERATORS
" THE MASTER"
ENDIJ\G MACHINES ARE EXPENSE SAVERS
AS WELL AS MONEY MAKERS I'OR YOU. JUST WHAT YOU
ARE LOOKING FOR.
One machine will Sell Either Peanuts, Ball Gum, Marbles or Candy,
Simply by reg ulatillg right in machines. An Easy Few Seconds Opera .
tion.
NO
)l achines.
Extras
to buy.
Penny
and
Combination
Penny-Nickel
ALSO l\'ICKEL SELECTIVE CAND Y VENDERS, LEGITIMATE
TARGET PRACTICES, COMB VENDER. WRITE THE NORRIS
MANUFACTU RING CO., 553 NICHOLAS ST:, COLUMBUS, OHIO.
FOR SALE-2 penny target practice machines, 4 shock-
ers, 2 peanut venders. All Mills machines. Best cash offer
gets them. Good condition. Box M, Automatic World,
1345 East Richmond Ave., Fort Worth, Texas.
"Marb les"-Agates, Moonies, Opalinies, etc. The sal-
vation of operators of ball gum and peanut machines.
A wOEderful stimulator for any opel·ator. Case of 12,000
size 0 A-I. Highest grade "whoopie" assortment, $45.
Regular onyx and opaque, $40.20 per case. 10% higher
less than case quantity. Substantial deposit or cash
with order. Sample deal, New Model Marble Vender,
1,500 Assorted Marbles, $15 .
Marbles Samples $1.00
with order, postpaid. Harry F. Unley, Edgewater Park,
New J ersey.
WANTED-A. B. T . Pistol Machines, Wizard Fortune
Tellers, and other styles of Fortune Tellers, Grips, Lift-
ers, Advance D. Ball Gum, Advance No. 11 Peanut
Venders, Advance Special Venders, Calvert Indian Shoot-
er, Exhibit Counter or Floor, Photoscopic Machines, and
Snappy Views for the same. E. J . Leighton, Wiscasset,
Maine.
MAJESTIC-MARBLES-MAJESTIC
NO MATTER WHAT KIND OF MARBLES YOU A
NOW USING, YOU CAN DOUBLE YOUR BUSINESS
IN VENDING MACHINES BY MIXING OUR "EXCLU-
SIVE MAJESTICS" WITH YOUR PRESENT STOCK.
THESE MAJESTICS OR PUREES ARE THE SENSA-
TION OF THE YEAR. TRY A CASE, 10,000 MAJES-
TICS, PRICE $45.00, AND NOTICE AN IMMEDIATE
TREMENDOUS INCREASE IN YOUR SALES. BOYS
AND GIRLS CAN BUY ORDINARY MARBLES IN ANY
STORE AND TAKE THEIR PICK FROM THE BOX,
BUT THEY MUST BUY PUREES FROM A MACHINE
OR DO WITHOUT. SOLD ONLY IN BULK TO THE
VENDING MACHINE OPERATOR. TRY A SAMPLE
CASE AT ONCE. BLOCK MARBLE CO., 4919 N. 8th
ST., PHILADELPHIA, PA,
Ten
THE BALLY-HO
Question an Answer
DepartInent
Edited By
JOHN GOOD BODY
Well boys, what do you think of our NEW BABY?
Isn't this the best looking job you have seen in a long
time in the way of an operators' magazine? And not
only this, but you will note that we have some good
writers, some of the best in the country, for the othe1'
departments. Combining the entire amusement field into
one handy compact like the Bally-Ho and Automatic
World has done, is an outstanding act within itself and
one that deserves the highest respect.
Everyone of you know me or should by this time.
I have been in the game longer than most of you, and
can give you tips that may help you. What is it you d~­
sire to know? Why are you not making money? What
machines are you running? How are they run. Are they
kept clean? Would you buy merchandise from them and
eat it yourself? Are the machines freshly painted, or
have you had them two or three years and everyone has
been using them to scratch matches on, defacing them
and killing their attractiveness? Wouldn't you welcome
a department that you can call you very own? Wouldn't
you like for someone to help you over the rough spots?
To all of which I can almost hear you answering "Yes."
Then, this is going to be your department, this is to be
your magazine. Ask anything you desire to ask about the
business and it will be answered in a straightforward
manner in this department. I said straightforward man-
ner, and I mean just that. I may hurt your tender feel-
ings, but if I do, it will be for your own good.
Let me give you a little illustration of just what
I mean. Here's a young man I personally advised to get
into the game, he acted upon my advice and purchased
some machines, placed them and waited for the results.
They did not come up to expectations, he came back to
me and asked, "Why." I said, "There must be a 'why' in
your case. Let's find out the 'why'." So out we went,
April, 1930.
and the 'why' soon turned up. This same young man
who had placed the machines was telling the owner of
the store that business was bad; that he was not making
any money, and that h e was disgusted. He never stopped
to think that every word we utter in this world is a
boomerang, and will come back to us in on e. style .)1'
another. What really happened in this particular case?
All right, watch-A customer comes into the store where
one of the young fellow's machines are displayed; he
sees the new device and says to the storekeeper, "What's
this something new?" The storekeeper answers, "Yes,
it's new, but the fellow that owns it says it's not going
over very well." What happens? The customer loses all
interest in the machine, walks away satisfied that the
thing is a "flop." If the storekeeper had been sold on
the machine when the operator placed it and made his
regular visits to same, he would have said to the cus-
tomer, "Yes, that's a mighty fine machine, and it's going
over big. Try it." The resu lt would have been another
coin dropped into the · machine right there, because the
storekeeper would have unconsciously made a new cus-
tomer for the machine. And so it goes.
The mere fact that a manufacturer can live and
make the same machines year after year and continue to
sell them in large quantities, should be ample proof that
there must be merit to the machine, and that the machine
is a successful one. If you can't make it pay, there is
a reason for it, and you've got to find out the 'why.'
That's one of the purposes of this section. Weare
anxious to help you find the 'why.' Sit right down and
write me a letter tell me all about it, just as you used
to come and tell father all about it, and let's see if we
can't help some.
so
we
all
so
I expect to receive a bunch of replies to this article,
if we don't catch the May issue with your answer,
no doubt will later. Watch for your answer, they will
be answered in time. Better send in your subscription
you will not miss a single issue.-J ohn Goodbody.
Mail that subscription
now. Send $1 for one
year, or better still,
send $2 for THREE
years. Do this now!
Don't miss an issue of
the Bally-Ho and Au-
tomatic World. Weare
going to have a lot of
good things in the May
number. Mail your sub-
scription NOW to The
Bally-Ho, 1345 Ea!:.t
Richmond Ave., Fort
Worth, Texas. We will take check, money order or
stamps.

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