Automatic World

•
April, 1930.
AND AUTOMATIC WORLD
10. Replace "out-of-order" machines immediately
with reserve machines, as "out-of-order" machines do not
sell candy.
11. Pull machines off poor locations after a fair
trial, as you can't sell candy at a profit in such location s.
12. A poor location is non-productive and expensive.
It does not bring in.: a profit and besides you have to be
fair to yourself and the public by taking age-old stale
contents out of machine and throwing it away.
13. To increase the sale of all kinds of candy covel'
your machine route with clock-like regularity to observe
what sells most in given locations and keep machines
well filled at all times, as a certain candy moving slow
in a given location or an empty machine disgusts the pr:l ·
prietoI' and the player does not feel like returning to the
same machine after his first experience. Result: Loss of
future sales.
14. Always be on the job looking for better cand:v
selling locations for your machines.
15. Buy a machine, for each location. that can sell
more than one kind of confection, simply by regulating.
A regulating vending machine cuts down initial and fu-
ture costs, hence more candy profits. The regulating
machine allows an operator to change from one filler ~o
another in a few mom ents' time right on the location :'0
suit the neighborhood and season.
16. Another kind of machine that is profitable to the
operator is one that has a number of columns, allowing
the operator to fill his machine with as many different
kinds of candy as there are columns. The player feels
his choice is unlimited and therefore the candy sales in-
crease.
17. Place machines that will not deliver merchandise
if the handle is forcibly turned to strain and operate the
mechanism when a coin is not inserted in the coin slot.
A mechanism that can be strained and operated by forci-
bly turning the handle, without inserting a coin, renders
the machine inoperative and robs the machine of candy
sales until mecanism is repaired.
18. Candy sales can be increased by placing them
in machines that are selective, changeable from one kino
of candy to another and as nearly fool-proof as possible.
Seven
locations where amusement machines have never been
welcome. Hotels of the highest class, union railway ter-
minals, exclusive restaurants and private clubs are avail-
able to the operatoI' of "Radio Rifles."
This advertising feature has also resulted in the -
establishing of a new type of contract between operator
and location whereby the opeI'ator secures a permanent
monthly income for the advertising value of his machine. -
This income is in addition to the earning capacity of '
"Radio Rifle" as an amusement device. Some idea of re- -
ceipts may be had from a test operation of 7 machines '
over a period of 12 days at the Canadian National Expo- -
sition last summer. Even though earnings were greatly ,
decreased on two of the above days due to h eavy rain-
storms, receipts totaled $1,753 .60.
Its popularity, both from an amusement and busi- ,
ness standpoint, was emphatically proven by the sen- r
sational reception given it by the entire attendance at
the Parkmen's convention in Chicago last Decembf'l'.
This was also true at the Coin Machine Operators' Con-
vention held i.n Chicago in February, 1930. At both these
conventions "Radio Rifle" was the main topic of conver-
sation and operators visioned the spectacle of themselve'3
standing in line awaiting the opportunity to test their
marksmanship.
The development of this machine extends over a long
period, during which time the engi ne ering department of
the Coinomatic Corporation built and tested many mod-
els. Only after months of successful operation on actual
locations have the manufacturers decided to place this
machine on the market.
To date, contracts have been closed for entire state
operation in various parts of the country. This is in ad ·
dition to many contracts also closed for groups of six
to twelve counties. Foreign concerns are also showing a
decided interest in securing exclusive representation fol'
their countries in all parts of the world.
Some of the best territory is still open and the COhl-
omatic Corporation will be pleased to furnish complete
information to all interested individuals and concerns
who write their sales office in Syracuse, N. Y.
CANDY MANUFACTURERS TAKE NOTICE
RADIO RIFLE PROVES BIG HIT
With this initial issue of the Automatic World, we
are pleased to bring before our many readers announce-
ment of the perfection of a coin-operated automatic mao
chine called "Radio Rifle."
This new device (offering the public an opportunity
to become proficient in the handling and shooting of a
regulation rifle) also brings to the wide-awake operator
many possibilities far in excess of those he has enjoyed
in the past. This is not only because "shooting" has the
greatest popular appeal of any amusement. but is main-
ly due to a new feature developed within this machine
and never before offered in conjunction with an amuse-
ment device.
The above mentioned feature is of such radical na -
ture that it lifts "Radio Rifle" completely out of th e
present category of amusement operation and places it
in the field of big business. Made possible by special
construction, this new idea permits the machine to reflect
"live advertising matter" on the wall of the location
which flashes on and off continually whenever the ma-
chine is not in actual use for amusement purpose.
Because of this, "Radio Rifles" are welcomed in
A letter comes to use from Mr. Dell Heneman of
Schenectady, N. Y., asking for a real good candy to vend
through Advance & Columbus penny machines. There ar()
some candies being offered but they don't please th e
children that put their pennies in vending machines. It
appears to us that some good candy manufacturing com-
pany could produce a quality product that would sell. We
take great pleasure in printing Mr. Heneman's letter just
as it came to us:
Schenectady, N. Y., Mar. 13, 1930.
The Automatic World:
Received your card in regards to Automatic World.
I am indeed very glad to see another magazine devoted
to the coin machine game enter the field. Send me a
sample copy of your journal and if I like it. I will sub·
scribe for it.
One thing I can say is this. I have a route of about
100 Advance & Columbus machines using peanuts, but
I have been, and am trying hard to get some choice- or
good quality 1-cent candies that I can vend through
them. The only kind that I can get is the old-styl ~
Boston beans, rainbow nuts and some peppermint and
wintergreen candies. My machines are all penny vendp.rs.
I have written a few firms and they all say the