Six
April, 1930.
THE BALLY-HO
devoted to the executive offices display rooms, reception
rooms for guests, dictaphone, filing and accounting de-
partments and engineering and research.
For this recent expansion the Caille Brothers state
that they are indebted to their many operator friends
the country over, whose confidence has been well placed
in Caille products.
Adolph A. Caille is president and founder of the
.company, with Arthur J. Caille vice president and treas-
urer and Theodore L. Smith, secretary and general man-
age. Theil' address is 6210-50 Second Boulevard, Detroit,
Michigan.
FROM HARTFORD, CONN.
From the Erie Manufacturing Co., Inc., of Hart-
ford, Conn ., came a welcome letter with some good logic.
The Erie Company are the makers of the famous Erie
Digger, a product that is well known.
They say, in regard to the business outlook for
1930: We believe business conditions will be normal and
will compare with the average season. From the orders
that have been coming in during the past recent months
indications are that 1930 will be even better than the
year 1929 . Th e man that goes after business and attends
to business will come out on top during 1930.
FROM DETROIT, MICH.
A pleasant letter with best wishes for the Bally-Ho
arrived from the Caille Bros. Co., of Detroit, Mich. This
company are originators and manufacturers of coin oper-
ating machines. They are a progressive firm and always
on the alert for improvements.
WHY DON'T OPERATORS A DV ERTISE THE LIN E
OF MERC HANDIS E T HEY OF FER ?
We can't see where it would be out of place for :l
vending machine operator to advertise to the public hi s
merchandise. We will say, hel'e is a store located down-
town, just a regular everyday store, and we find the
owner advertising his goods every day and he has only
one location. If people purchase goods from his place
they must come to that one and only distinct location.
On the other hand , we have an operator with 100 or m01'e
stores and locations, offering the public his merchandise
by a coin-controlled automatic machine and he never
runs any advertising in his city paper. Man alive. can't
you see how opportunity looms for the wide-awake oper-
ator? Some of these days these chain-store giants are
going to get themselves into the harness and do a lot
of three-sheet "ballyhooing" and you're going to see
things pick up in the vending machine industry.
If you have 100 good locations and you are offer-
ing a first class candy bar, we'll call it "Honey Dew,"
well, why don't you advertise the product, stating every
location where it can be purchased from your machines.
This thing of just putting in the machines and thinking
the work in evidence is keeping them stocked is all out
of line. Adverti se your candy or whatever product it is.
keep telling the public about the sanitary condition of
a vending machine, etc. You've a million square feet of.
ground to write advertising on.
If you are managing a route of musical automatic",
list your latest selections and locations, tell the public
about the superior quality of music that comes from a
certain kind of instrument and encourage them to drop
a coin in the slot th e next time t hey visit such and such
places. Tell the public what a wonderful instrument yon
have and how it required years to reach t he standard of
perfection in tone and quality, get t h eir minds to think-
ing about your music and you'll soon see an increase in
profits.
This advertising plan will work on most any line of
coin operated devices. You don't have to spend a big lot
of money, just run small ads and the plan of putting out
a neat card or circular always works good. Sometimes
you can persuade the manager of the location to place
one of your cards or circulars in every package h e sends
out. The writer of this article asked a drug store man-
ager this question: "If a man should place a nice vend-
ing machine in your place of business that offered a good
product or wholesome amusement, that would make yo;,\
money as well as the operator, would you assist him with
his advertising?" His reply was like this: " I would. I 'd
do all that I could to produce business for the machine."
Mr. Operator, there is more logic to this idea of
advertising your machines than you might at first think.
So all we are going to say just now is: "Think it over."
A GOOD IDEA
Mr. Operator, you no doubt have a number of swell
locations in mind that you've been unable to conn ect
with, locations that are real knockouts but to date you've
failed to put over the old stuff that wou ld cause the
manager to say, "All right, put 'er in." Well here is an
idea that will work in a number of these places. Try it.
The Idea Itself
Secure the services of a good looking, sensible youn~
woman and prompt her thoroughly with full instructions
and send her out after these locations and dollars to lead
nickels she'll secure the stands with very little effort. It'"
funny, but these hard holdouts will give ground when a
woman begins talking business with them. Women are
proving themselves successful operators and the man
that don't believe it might find out some of t hese days
to his own satisfaction. Take this idea into consideration,
boys, and cash in on it.
TIPS FOR CAN DY VENDING MACHINE OPERATORS
By J. J. EISELE
(Mr. Eisele is with the Norris Mfg. Co .. of Columbus, 0.)
Candy Vending by Machines is Highly P rofitable
and the Operator Should Observe the Following for
Increased Candy Sales:
'
1. Get a good location for each candy-filled ma-
chine.
2. Put machine in a conspicuous and "showing-off"
p lace in a location to attract candy sales.
3. Place candy in an attractive vending machine.
4. Keep machine clean at all times, then the candy
seems clean.
5. Do not allow machine to get more than half
empty, as the public feels the candy in a machine almos ~
empty is stale.
6. Supply machine with good tasting candy.
7. If candy is wrapped, use attractive wrappers.
8. Fill machine with candy that can endure the ele-
ments as long as reasonably possible.
9. Do not try to sell confections, during a season,
that can't "stand up" out of season.