April, 1930.
F ive
AND AUTOMATI C WORLD
commission basis. It is estimated that there are about
1000 successful music operators in the United State;;.
No particular part of the country can be classed as any
better territory than the other, in fact, the success of
these instru ments does not depend so much on territory
as it does on the man who operates them. Instances can
be cited of successful operators in sparsely settled terri-
tory, as against some operators who have been unable
to make progress even though in thickly settled com-
munities. It, therefore, follows that it is not so much
a matter of territory as it is the man and intelligence
behind the proposition.
It must be realized that there is probably no legiti-
mate business where a man can invest such a compara-
tively small amount of ready money and secure such a
quantity of merchandise as he can when operating musi-
cal instruments. Reason for this is because manufactur-
ers are very liberal in arranging terms on such a basis
that the instruments practically pay for themselves. No
better proof could be offered of the solidity and cer-
tainty of the business than t h at. If the manufacturer
is willing to trust an honest, hard-working man with
thousands of dollars worth of musical instruments, giv-
ing him convenient payment terms, then the manufactur-
er himself must be thoroughly convinced that the propo-
sition is remunerative. Otherwise, he would not be ';0
willing to grant credit.
The outlook for the man who decides to operate
musical instruments has never been as bright. The pub-
lic is eager for good music, and it has been educated to
fine music through the radio in the home. Today it is
possible, even with the cheapest and smallest crystal
radio set and chai~ programs, for those living in remote
parts of the country to hear exactly the same music
as the city dweller. New York and Calexico, California;
Minneapolis and Corpus Christi, Texas, are brought to-
gether, musically, on the same basis. No longer is it
necessary to wait for the large city to popularize a mod-
ern day tune before it reaches the hinterland. This
means that the operator can give his customers every-
where the very best. Any business that is so firmly en-
trenched in the hearts of our people as music, will al-
ways be on a sure foundation.
In brief, then, to sum up, we can say that:
(a) The modern coin operated musical instrument
is perfection itself. One part of the country
can have the same type of music as the other.
(b) Manufacturers are always on the lookout for
improvements, keeping abreast of the latest
developments.
(c) A limited capital can get you into a business
which always yields cash returns.
RURAL BUSINESS
There is an amount of rural or highway business
looming for good, live route hustlers. In some places it is
already being taken care of, but there is yet an amount
of territory to be covered .
Filling stations, chicken dinner houses, lunch places
and cold drink stands of every description are springing
up along evel'y highway, and most of these places will
support some vending business of various kinds. The
fellow that goes out now, books up these places, gets
hiS ' machines placed will receive in return some good
profits.
Quality Mints-Low Prices
The Liberty Mint Co., Dept. 0
C incinnati, Ohio
1809 John Stree t
Slot Machine Slugs
5c S ize, 100-$1.00
10c Size, 100-$1.40
25c Size, 100--$1.50
1000- $ 9.00
1000- $11.00
1000--$11.50
SAMP LES S ENT F REE
H. Gibson & Company
215 E. K E LLOGG
WICHITA, KAN'.
Of course, you must use your good judgment as to
location, stops, etc. Don't go shooting wild. Drive over
a selected route, visit the places, see how many folks
come in and go out. This will give you ideas to work
from .
There is nothing that is more pleasant an d profit-
able than a well-paying route of coin operated machin es.
Go out today, look you out a route that is virgin and pre-
pare for the h arvest. Another thing about these r ural
or highway ro utes, you'll find t hat the "slug evil" is
not as bad as in the city.
CAILLE BROTHERS OF DETROIT
Note-Th is journal stan ds
ready at all times to give space
to any automatic coin operated
machine manufacturer that is
launching ahead and making
progress. If you are a forward
going concern, send in your ar-
ticle. We'll glad ly publish it.-
Editor.
Pres ide nt
Theodore A . Caille,
From a modest beginning in a small pla nt the Caills
Brothers Company has grown into a vast manufacturing
institution located in the heart of t he most aristocratic
business section of Detroit. This fact alone speaks well
for the great vending industry. The factory of the com-
pany is located within a stone's t hrow of t h e fam ous
General Motors Building and of the towering new pile
of granite beauty the Fisher Buildin g. The Caille
Brothers Company has a great existing vision t h ey peered
into the future and saw ahead, looming bl'ightly suc-
cess; success for t he individual and organization that
would move forward with progress and not be a trailer.
Time has proved the correctness of their visions and
foresight, for just recently t h ey added 10,000 squ are
feet of floor space to their already large factory. Hardly
had this step forward been made when they launched
into another extensive building program, by constructing
a new administration building. The new building will be