Automatic World

Issue: 1930-April

April, 1930.
Three
AND AUTOMATIC WORLD
The
Automatic World
)
Th is Department is Devoted to the Coin Controlled Device Industry, ot America
The Coin operated Musical Instrument
By LEE S. JONES
Mr. Jones is Ge n eral Sales Mana ger f or t he .1. P. Seebu rg Cor porati on, o f C hicago,
USIC FOR public places is almost as old as music
itself. Weare told that in Italy-the home and
birthplace of music-as early as the sixteenth century,
there appeared certain musical devices in public places
which were operated by means of a crude windlass ar-
rangement. This was probably the forerunner of the
present-day coin operated musical instrument.
Since
those early days of the sixteenth century music and
musical instruments have gone far, and it may be said
that now both have reached a state of practical per-
fectio n .
To trace the history of the coin operated musical
instrument in this country is relatively easy, as it does
not go back very far. About thirty-five years ago, ther'~
appeared on the market the first coin operated music
boxes. These were run by means of a cylinder having
a little spoke-like arrangement which passed over steel
teeth, bringing forth a rather pleas-
ing musical effect. Soon after that,
another type of music box followed,
which played from a large steel disc.
Then came the coin operated piano,
naturally somewhat crude at first,
but rapidly developing into a fine
musical instrument.
The piano enjoyed twenty-five
years of popularity. Piano merchants
and operators of all classes of ma-
chines rapidly saw the money-making
possibilities and placed them in great
numbers. Many large fortunes were
made by piano operators and there
are today several of these men re-
tired and living in luxury in Califor-
nia, Florida, and eve n abroad.
The modern coin operated auto-
matic piano is in all respects a fine,
artistic, and beautiful instrument.
It may seem exaggerated, but I know
of small ch urches who have, and per-
haps still do, u se a coin operated
piano. Of co urse, they do not u se
LEE S.
M
Ill i noi ~.
the slot arrangement, but run it from a push-button con-
trol, the idea being to get the benefit of the automatic
music.
The phonograph-coin operated-has been on the
market for a number of years, but with the advent I)f
modern electrical amplification, the coin operated instru-
ment became more popular than ever, in fact, the present
amplified phonograph is the greatest operating musical
instrument ever devised. The phonograph is far more
popular in public places than in the home being just
the reverse to the conditions of a few years ago. The
radio has replaced the phonograph as a home instrument,
but in turn the phonograph has replaced the radio as
a public instrument. Very likely this is due to the
amplification.
The main reason why the phonograph is so popular
today, in public places particularly, is because it opens
up the entire music library of the
world. The listener may hear the
great opera stars, the world's best
orchestras, or the modern jazz kings.
at will. The coin operated piano, as
a comparison, could never give the
listener the personality of the artist
as the phonograph record does. The
piano, of necessity, was confined to
that class of music which was simply
piano composition, whereas, the pho-
nograph runs the whole gamut of
musical composition.
JONES
Manufacturers producing the
best coin operated musical instru-
me nts have gone a step further, and
added radio to the amplified phono-
graph, making a combination so that
the public may, upon depositing a
coin, select either the program on
the air via the radio, or the record
via the phonograph. These present-
day coin operated musical instru-
ments are far beyond anything ever
1
Four
April, 1930.
THE BALLY-HO
Reserve Attachment for
Front Venders
10 New Features in Roberts Safes
PHICES
Single safe
............ $40
J)ouble safe
........ $50
Weight 163 and 240 Ibs.
l - Adjustable to five pos iti ons.
2--For all make s of machin es.
3- Yoll don't have to have il ll Y more room w ith the safe open than you do closed.
4-No hinges to knock of f.
5- Door s lides down in front on bumper.
6- P a tented tumb!er lock, I ck s a utomat ica ll y.
7- \¥ben s li de is shul, onl y ne way to ge t at lock without key, use torch.
S-No parts of lock exposed where it ca n be ha mm ered 0 1' chiseled from the outside.
9-]~ it for th e fin est loea lions.
Comes in clark green .
IG-ExtJ-a hi g h tempe red hal', locks machine when sa fe is open and blue plate
steel used in con struction.
r or l\Litl s front venders, instant loader, c'heck sepa-
rator , $13.50 each. Simple to install.
nulls E ye T ops for 1I1ills. Comple te, $5.00 each.
Unbreaka bl e aluminum g lass indicators for front of
reels, $1.50 each.
G:tgit perce ll tage plug, $3 .50 dozen.
On e- third deposit with order.
Attac hm ents for J ennin gs, $7.00 each.
ROBERTS
NOVELTY CO.
116 Liberty St.
UTICA, N. Y.
Jack Pot Attachment for Caille Bells
$10,00 each, ] or
loa.
Two pJ.rt s to put on Iln chin e.
ln sta nt loa der.
RESER\' E JACK POT ATTACHMENTS FOR )ULL , BELLS AND SIDE VENDERS,
$8.50 EACH.
NO RESER\'E ATTACHMENTS, $6.50 EACH .
Ba seball fronts for :Mill s Front Vender.
\\'r ite fo\' prices in quantity lots.
Roberts Novelty Company
116 Liberty St., Utica, N. Y.
marketed in their music value. Very likely for the first
time, the dealer or operator is able to furnish his public
with exactly the same quality-if not better-of music
as the listener hears in his home.
There have also been developed instruments with
large dynamic speakers, which are used for parks, carni-
vals, and outdoor affairs. There is no limit to the carry-
ing power of these instruments, simply depending ;)n
the size of the speaker and amount of amplification.
Millions of dollars are invested by modern factories
building these machines. Some idea may be gainQd of
the magnitude of the industry from the recent govern-
ment figures, in which it is estimated that the value
of coin operated musical devices manufactured in 1929
exceeded $10,000,000. Most of these instruments were
sold in the United States, although a large foreign busi-
ness is being done for the first time. Heretofore, we
were importers of coin operated musical instruments,
but now we are exporters.
These instruments are distributed through dealers
or operators. The former are generally those who sell
the instuments outright to the merchant, while the lat-
ter buy in large quantities and put them out wih mer-
chants on either the time selling plan or operate on a

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