Automatic World

Issue: 1930-April

Fourteen
THE BALLY-HO
and managers without cold feet will put the gate ad-
mission over.
New ideas is what the public likes. They "jelly"
on the same old stuff season after season. Dress up
your shows, display some progressiveness and watch the
cash register squawk for oil.
V. J. Yearout is general agent and traffic manage r
for the Isler Greater Shows.
C. B. Ludwig, former circus agent, is handling the
publicity and press work for the L. J. Heth Shows, Inc.
The Bernardi Greater Shows will play the Virginia
State Fair at Richmond, starting Sept. 8th.
The county fair at Jasper, Texas, will start Oct. 6th.
Thad W. Rodecker is general agent and traffi;:
manager for the J . George Loos Shows.
Ever figure out why they call a boat load of good'S
a "cargo," and a carload of goods a "shipment"?
Give 'em snappy shows, boys. Good, clean and en-
tertaining, but not lengthy. They can't stay "put" long
at a time with so much going on on the outside.
April, 1930.
Hagenbeck-Wallace
show,
remembers
the
time
the
"chumps" threw dynamite at the J. E. Henry "gyp"
camp aggregation in Street, Texas, blew the bottom out
of a cat cage, except one lone six-inch floor board, and
the animal took refuge thereon. Cheerful was some con-
cessionaire them days. He used to open up his layout of
peanuts, popcorn and candies during long drives, ballyhoo
a little and clean up. Kinder good to think about old
times, eh, Cheerful?
I wonder where Mr. Woodruff and his charge,
"Tony," the alligator boy is now. The writer used to
mitt ducats on the front of the show. Tony was a real
attraction, no fake, and he was a pleasant little fellow.
Tony. where are you? Write to Randy, care The Bally-
Ho, 1345 East Richmond Ave., Fort Worth, Texas. Do
this just for old times' sake.
Hey! Tom Ford, where is ye at, these days? Swe~t
dreams it is, thinking about the good old days out through
Colorado, Idaho, Washington, Utah, Nevada, etc., with
the steel ball Evans, flat wheel, what? Uncover yourself
and send in a line to Bally-Ho.
Elmer Jones Roy Leonhart, Arthur Burrison, Tom
Fanning, J. E. Henry, Doc Cartwright, J. W. Gentry,
send your best wishes along to the Bally-Ho. We'll ex-
pect them.
The Acme Tent & Awning Company, of Fort Worth,
has turned out a lot of tents for the boys this season.
Got a real tent man in charge.
Dick that's what they called you, Dick. The writer is
the fellow that kncoked you cold with his balance pole
while doing a wire act in Stonewall, Okla. Write to us.
Come on in with some news, you Pacific Coa',t
shows. Tell us all about the business out where the
Pacific Ocean greets the good old U. S. A.
A lot of managers should be shot at sunrise, espe-
cially one that exhibits a "fake" whale, made of com-
position, etc. Oh, boy, ain't it the limit? But, shucks,
Hey, wake up, don't you know they are picking
cotton down south? Get a move on yer, grab that bunch
of maps and let's go. Such has been the cry for ages,
and the cry is still in evidence every Fall. There's gold
in them there states, boys.
must be gossip.
RA NDOM RAMBLINGS
By RANDY
We had the coldest weather in Texas the past winte~
since the days of Dr. Brown's Medicine Show and Jac.k
Lighthall's tooth powder days.
I wonder if Cheerful Gardner, Bull Boss on the
One thing Randy will do this yeal', he'll give you
a real honest-to-goodness report on southern conditions.
Watch for it in this column. Many other reports will
be made from time to time.
A real "pitch man" can still get the dough. Folks
are more anxious to be entertained than ever and will
always buy good products and articles. Get something
good, brush up, keep a neat front, shelve all the slang,
use good English, be courteous to your audience and·
you'll go over.
So says Randy.
April, 1930.
AND AUTOMATIC WORLD
Howdy Billy O'Day! How's times, anyway? Remem·
bel' when we "flopped" on the Cooch Pillows on the
Floto Kid show back in 1908?
I have seen liquor ruin many a good concessionair0
and pitch man during my time. A drink is all right at
the right time and place, but don't use it while working-,
boys. It'll get a half Nelson on you and pin you flat.
Stand up. straighten up, brighten up, cheer up,
smile up, and you'll clean up.
Keep t hat shirt clean if you have to retreat to th i)
"jungle" and wash up.
Hey, Hatsue, was them "plants" warm on the Elmer
Jones Shows down in lower California? Foolish question,
Randy says.
Speaking of "shills," I don't find anything bad about
such actions when handled rightly. "Shills" sometimes
break the ice and lead the way to some good, wholesome
joy and profits. If a show is good, a "shill" is in orde~,
if a product is good, why not use the leader-out? If the
"shill" is used to swindle, then the whole thing is wrong.
Get the idea, don't you?
The squealer is not always right. I saw a butch,
taken off the blues once for charging a dime for a regu-
lar fifteen-cent balloon. Of course, truth will out, and
the salesman was extended proper courtesy.
Fifteen
OUR NAME
We selected the name "Bally-Ho" for no other pu':-
pose than to satisfy the need of a name and in making
our selection we feel that we have made a very good
one. The word Bally-Ho seems to have originated since
Webster's day and we therefore have to turn to a more
revised dictionary in order to gain any definition of the
word. We might be safe in saying, however, that the word
itself means to attract, create, present. proclaim, con-
vince, confirm, entice, enthuse, offer or demand atten-
tion. Most any of these words might term just what
Bally-Ho really means.
However, the journal itself is everything the word
Bally-Ho might imply . It is a guide to every individual
that comes within the borders of the pl'ofession men-
tioned, it is a digest, a trade journal, a monthly paper.
a magazine, an ENCYCLOPEDIA for every concession-
aire, agent, carnival follower, park concessionairs, spe-
cialty salesman, pitch man and vending machin'e operator.
Read it every month. Study every ad, for there are
opportunities being offered from its pages that might
change one from a downward path to the high peak of
success.
We want to serve so write to us, tell j ust what you
think of the paper and its name. We are open for sug-
gestions, and in the meantime don't forget to tell all
advertisers when writing to them, that you saw their ad
in the Bally-Ho.
CARNIV ALS- P ARKS
How man~· copies of Bally-Ho and Automatic World
can you handle each month? Have your postman
write us now and place his order for a bundle of
the May issue.
FROM DEE LANG AMUSEMENT COMPANY
The Bally-Ho and Automatic
World
The Dee Lang Amusement Company sends Bally-Ho
their best and sincere wishes for success. They will start
the season with 25 copies of the Bally-Ho, April issue.
1345 East Richmond Avenue
Fort Worth, Texas
Carnivals, Parks, Concessioris
Classified Section
YOUNG COUNTY FAIR AT GRAHAM, TEXAS ,
SHAP ING
Ad s for thi s class ified sectioll cos t 30e pe r line, eight words to the line.
Cash with cop y and mitlimum a U. acce pted is FO R lines. You will
find thi ~ so C t i ()11 :l. real produ ce r.
Newly elected officials of the Young County Fair
Association are working on plans to make the fair to he
held the coming summer the largest ever arranged. Man y
exhibits will be in ev iden ce this year and everything po ~ ­
sible will be done to make the fair the biggest event of
its kind ever held in Young County.
S. A. Penix is the new president, Ed C. Burris
secretary, and C. B. Hockaday is vice president.
lS
Try an ad in this section, it will produce results for you.
Send your copy to The Bally-Ho, 1345 East Richmond
Ave .. Fort Worth. Texas.
IF you have anything to sell, new or second-hand equip-
ment, products of any description, don't fail to adver-
tise in this section.
IF you want Agent, Demonstrators, Salesmen, Parks,
Carnivals and Vending Machine Operators to be informed
regarding your goods, equipment and products, use this
classified section . The Bally-Ho, 1345 East Richmond
Ave., Fort Worth, Texas.

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