AND AUTOMATIC WORLD
April, 1930.
THE BALLY -HO AND AUTOMATIC
WORLD
Office, 1.145 Eas t Ui chmond A venue
Fort Worth, Texas
An indepe ndent, nati onall y c ircula ted journal published monthly in the
inte res t of the Coin Controlled Device industry, Agents, Salesmen,
/)emol1s tralors, Carni va ls, P ark s and Concessionaires of A.11lerica.
Tum i\!UIT.ly
...... Editor and Manager
Change of advertising- copy and engravi ngs mu st reach our oHice on
or before the t wenty·fifth of th e preceding month.
Class ified advertisi ng, 3ec pe r lin e, e.ig ht words to the line. Cash with
copy. IVlinimulll ad accepted, $1.20. Display advertising rates furnished
o n request.
Sub c1-jption pri ce
..... .. ... . . $1.00 the yea r, THREE years, $2.00
THE EDITOR SPEAKS
Well, here we are,
not so large and over··
grown, but full of ex-
pansive e nth usiasm
and a determination t o
give the scope we serve
a real, f!l·St class !JapE!l:
that will bp. appreci·
'1.ted by ~.Il.
P'2n,,;: us to say
i!l tllP v,' ry beginning.
t hat The Bally-Ho
stands for clean sales-
manship of goods with
merit. and for honest
business methods be-
tween buyer and selI-
eI'. It is, and will be at
all times, against di s-
honest statements of
se llers and misleading
promises of buyers.
W Ie! covet the pleasure
Tom Murray
of seeing all proposi-
tions made at all tim es in absolute good faith.
We will appreciate the a ction of any person calling
our attention to any dishonest tactics displayed by any
advertiser whose ad appears or might appear in the
Bally-Ho. Any advertiser that uses untrue methods to
gain business from readers of this journal can not adver-
tise in its columns. Our strict rule along this line will
protect buyer and at the same time establish an un-
shakable confidence in our advertisers. We desire to pro-
tect our readers and honest advertisers. If all trade
journals would make it their strict business to expose
"fakes," the honest advertiser would be encouraged and
protected. We stand for honesty and truth.
The Bally-Ho is strictly an independent journal. We
serve no clique or clan with special favors but desire
to serve ALL alike. Our motto will be: "One for All and
All for One." Our columns are open to every person
and firm that comes within the bounds of the field we
claim to cover. We are and will continue to be in strict
harmony with the principles of the various association~,
so long as their activities remain honest and reasonable.
Our columns are open to every association.
Of course, we aspire to distinction in the field we
have selected, but the distinction must be based upon
Eleven
confidence. This confidence we hope to gain from OUI
readers and advertisers.
Weare against any kind of price cutting, under-
mining and prejudice. We believe in the open-and-above·
board at all times.
Now, then, it is useless for us to say we need
your help, for we do. We need the assistance and en-
couragement of every manufacturer, jobber and operator,
and we are going to expect it. We desire to increase
the paper to at least 32 pages in May. Therefore, we
need subscribers and advertisers on our list. Come on,
flood the mail, and give u s a real surprise, for deep down
in our hearts we have a desire to be an asset to the in-
dustry. Send in your news items. We welcome articles
from every firm and operator. Send them in and we
will see that everyone finds its way into our columns.
Now, then, we are off. The race is on and what-
ever you do, DON'T miss the May number, as it will be
full of good things. With these remarks, we extend
to everyone connected in any way with the field we are
to serve, our very best wishes.
TOM MURRAY, Editor.
ASS OCIATION S
Regarding associations, we beg to state that we are
for organization. We believe that anything worth while
must be accomplished through association, for in
association there is strength.
Weare like the
old stage coach drivel' who was displaying his "whip"
marksmanship by clipping flowers and leaves with his
whip for the amusement of his passengers. When a fel-
low passenger asked him why he didn't crack a certain
hornet's nest hanging from a limb, he remarked: "Why,
you see , mister, that's an organization up there." Yes
we are for the association, we want to see more state
associations that will function, we are ready to help along
any upbuilding line. We will gladly give ample space
for all association news and events. Send them in.
A RE W E RI GHT?
If anything published in this magazine looks wron~,
or is wrong, we would have our readers take for granted
that we shall set it right as soon as it comes to our knowl-
edge. We will be satisfied only when our readers are
satisfied. Our columns are open to every operator, job-
ber, manufacturer and association and we want every-
one to feel free to use them.
Mr. Advertiser! You spend money for advertising
where you get results and where a profit from such
advertising is forthcoming, don't you? Well, how do you
know that it is not worthwhile to place advertising with
the Automatic World. You've never tried it. and you'll
never know until you try our publication. Don't be cock-
sure of yourself until you test our ability to get result;;
for your business. Try an issue or two, see for yourself
if it's not a profitable medium through which to spend
a portion of your money allotted for advertising. If no
results come in , kill your ad. A few months' tryout won't
break you. This is just good, sound, plain logic.
We don't want your good money unless we can
hand you back in return for same, profitable results.
Send in your copy now for the big May number.