Tips and Topics (Jennings)

Issue: 1937 January


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ALL RIGHT-let's look at scales!
Scales may not be the most sensational profit makers
there are, but they certainly are the most reliable and
the most consistent. For more than forty years scales have
demonstrated that for a long-time investment there is
nothing better in the coin machine industry. Other ma-
chines may have their peaks of popularity, but just as
sure as night follows day, scales are still earning steady
profits long after the other machines have lost their nov-
elty appeal.
In these days of rapidly changing machines and models,
it's a wise operator who has a route of scales to fall back
on. When things are going good, you don't even know
your scales exist, although the income is there at each col-
lection, never varying more than a few pennies. That's the
time to bank everything the scales earn .
But let conditions change so that your bells, marble
tables, counter games and other machines are not oper-
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ating to full capacity, and then you'll really appreciate
having a route of scales.
You may even use your scale
income to help you exist.
Phonograph operators will be among the first to realize
the possibilities of scale routes coinciding with their music
routes. Any operator of phonographs who doesn't at least
seriously consider re-investing part of his income in one
scale for every phonograph location he has, is not taking
full advantage of his opportunities. Phonograph earnings
may vary from week to week, but scale earnings are steady.
Considering scales from an investment standpoint alone,
the only cost is the initial cost. Scales do not require col-
lecting as often as other machines, nor do they require as
much time. An extra five minutes once a month, or even
less frequently, by the phonograph collector is all the time
that is required.
A good, dependable scale will seldom
need servicing, and then will only require a minor adjust-
ment. Scales require no accessories, no additional parts,
no added expense not previously considered.
Some of our largest scale customers, who now own and
operate from fifty to several hundred scales each, started
their scale operations in a small way.
They made a prac-
tice of setting aside a certain amount of their income each
month for the purchase of scales.
They also put all their
scale profits back into more scales-until now they have a
scale income that really mounts up into big figures. One
customer, for whose judgment we have always held the
most profound respect, bought a new scale each week until
he had fifty-two scales.
A year after he bought his first
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