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Tips and Topics (Jennings)

Issue: 1937 January

You can do
this in
Sun Valley.
Vacationing
North?
Sun Valley, Idaho, is
the new winter sports
paradise.
If you like winter sports-if skiing appeals to
you-if you enjoy bathing, diving and swimming
in a hot springs pool while snow mantles the nearby
mountains, then, you'll find your dream of a winter
sports paradise come true in the new Sun Valley,
Idaho sports recreation center.
Sun Valley was conceived ·and put into execution
by the Union Pacific Railroad. Sensing the Amer-
ican swing to winter sports, the Union Pacific de-
cided to explore the possibility of developing the
[ 14]
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finest winter sport center anywhere in the world.
Count Felix Schaffgotsch, Austrian sportsman and
life-long devotee of skiing a~d winter sports was
• authorized to make a careful exploration of all pos-
sible sites along the route of the Union Pacific.
Thoroughly familiar with all the central European
sport centers-Davos, San Anton, Kitzbuhel, St.
Moritz and Murren-Count Schaffgotsch looked over
the western mountain territory with expert apprecia-
tion. He reported he had found just what he wanted
in central southern Idaho.
The great advantage of Sun Valley is its ideal
situation in a small basin surrounded by mountains,
hills and slopes largely free from timber. The base
A common sight in Sun Valley
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