Star Tech Journal

Issue: 1997-April - Vol 19 Issue 2

STAR* TECH
(6J
Journal
April 1997
Manufacturing
Corporation
Ed Glapinski, Quality Control Manager, Rock-Ola Mfg Corp., Torrance, California
IMPRESSIONS OF
This publication is a technically
oriented one and this article nor-
mally gives service tips and hints.
I'll get to that in a bit, but first I
beg your indulgence to let me
spout a little about this past
March's ASI Show in Las Vegas.
This was the first time that I
worked a show as a manufactur-
ers representative. My previous
attendance was as an operator or
distributor. I have gained a new
respect for the people who work
the booths. I learned that many
of them are not just "salesmen" ,
but engineers, production and
tech people. For the most part,
the men and women working
the booths are honest, hard
working people show-
ing off their years of
work in the increas-
ingly competitive and
rapidly changing
amusement industry.
Talking with several
hundred people each
of the 3 days the
show ran was hard
work. By the time
5:00 PM came
around I found my
voice failing, throat
sore, feet aching, and
1997 ASI SHOW
my boss still wanting us to enter-
tain some of our customers. It
was a great way to finish a long
day! Customers are the reason
we are at the show to begin with.
I also learned that listening to a
customer was the smartest thing
I could have done. Many people
simply wanted to pass on their
views, concerns and ideas. (By
the way, some were great ideas
and don't be surprised to see
them in the near future from
Rock-Ola.) We listen!
Next time you go to a show, try
to remember that the people you
1'HE IV/CE l!>D 'K
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are talking with are there to show
you how their product or service
can be beneficial to both you and
them. They are proud of their
work and it showed.
• I guess what I am trying to say is
that listening, communication, a
free exchange of ideas and an
emphasis on customer service is
beneficial to everyone in the in-
dustry.
Operators from all over the coun-
try and the world had the oppor-
tunity to see many new technolo-
gies and innovations.
Enough of my rambling and
on to the technical stuff. This
year's ASI show seemed to
have an emphasis on mo-
dem technology and the
many ways remote com-
munication can be ap-
plied in today's
amusement indus-
try.
Many operators
learned how a mo-
dem and remote
communications
can benefit their
business, saving
them a lot of time
0
April 1997
and money by having instant ac-
cess to accounting and service in-
formation. They saw how inter-
active communication can in-
crease the amount of play their
equipment can generate. There
were video games with moderns
installed for tournament play,
dart boards that had remote
league administration capabilities
and pinball games with moderns
installed to allow simultaneous
multi-player games. All of these
innovations result in either in-
creased play or a cost savings in
route administration. Bottom
line ... operators learned that bet-
ter communication equals saving
and making more money.
During ASI Rock-Ola intro-
duced our SyberSonic 2 Way
TeleCornrnunications Module.
For the first time a jukebox will
notify the operator in the event
of a malfunction such as a
jammed bill acceptor, sudden
CD playing errors, mechanism
errors or CD player problems.
The Rock-Ola's TCM will even
warn the operator about an "un-
authorized entry" into the juke-
ROCKY & OLA in SyberSonic Land
box! It does this by "paging" the
operator or "calling" his shop's
computer giving the location
number and error code. This
helps the operator maintain
maximum income by immedi-
ately notifying him of a malfunc-
tion which in turn leads to less
down time.
The TeleCornrnunications Mod-
ule consists of a specially modi-
fied RS-232 cable and a modern.
That's it!
STAR*TECH
Journal
Rock-Ola's 2 way modern kit al-
lows the operator to provide bet-
ter customer service by being
able to program special features
such as free play or temporary
price changes on demand with-
out having to go to location.
Rock-Ola's TCM provides all of
the mentioned benefits without
having to install a dedicated
phone line. It shares the loca-
tions line without interfering with
normal phone use.
Other benefits of the Rock-Ola
TeleCornrnunications Module
include the ability to remotely
troubleshoot the jukebox and
also having the capability of con-
necting to your shop, participat-
ing dealer or even the "Rock-Ola
Service Center" in Chicago for
programming and service assis-
tance.
An operator can access impor-
tant audit and popularity data
without leaving the office, thus
saving a lot of time and money.
In
short,
the
2 Way
TeleCornrnunications Module is
the first of it's kind in an ever
increasing "on-line" world. Con-
tact your Rock-Ola Dealer for
more information.
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