Star Tech Journal

Issue: 1995-November - Vol 17 Issue 9

STAR*TECH
Journal
November 1995
. . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
DoN'T GtvE V ouR PRODUCT AwAvl!!
John Lotz
The Betson Bullet
Buena Park, California
Whether you are operating jukeboxes, pool tables, vending machines, pinballs,
or any type of amusement equipment, you can't afford to sell it cheap.
THE OTHER GUY
THE SPLIT
Operators often worry about
their competition. If your com-
petition is pricing their equip-
ment too low, they won't be
around long.
The next item is commissions.
The commission percentage paid
out to locations for the most part
is suicidal. The very least you can
do as a prudent businessman or
woman is to set minimums on all
equipment: you must sell the lo-
cation on the concept that you
must make at least X on this piece
of equipment, i.e. $ 100/week on
a CD jukebox. This will insure
that you get a reasonable return
on your investment.
PROPER PruCING
CD jukeboxes should be 3 for $1
and maybe 17 for $5. New pins
should be fifty cents per game,
every game. New videos should
be fifty to start and fifty to con-
tinue; deluxe sit down games
should be at least 75 cents. Pool
tables should be at one dollar. On
the vending side it's the same ar-
gument in terms of pricing.
QUALIFIER
Now, you can't get top pricing if
the equipment is shoddy looking
or malfunctioning. We are a ser-
vice business and to overcome
the objection of a location regard-
ing pricing you must sell the con-
cept of service and provide at-
tractive, clean, professional look-
ing equipment. It doesn't have to
be new, but it should look new
and operate like it's new.
wanted to put one in this spot.
He went in and told the location
that he would pay them $100 to
put in this game. He sold them
on a reverse rental. The Cruisn'
is still averaging $350/week. The
operator nets $250/week. You
must be creative and find ways
to operate better and higher
grossing equipment while getting
better return by better commis-
sions, front money, or whatever.
"Now/ you can ft get top pricing
if the equipment is shoddy look-
ing or malfunctioning.
H
GET CREATIVE
Goon Biz
We know a smart operator that
couldn't convince this account to
change their split or wouldn't
agree to minimums, so he always ·,
kept secondary equipment there.
When Cruisn' came out he
Those who sell their products
and services cheap and hope vol-
ume will save them, always dis-
appear. Whether you are a busi-
ness like that or do business with
someone like that, it's not good
business.
November 1995
STAR*TECH Journal
. . . . . . . . . . . . .. . . . . . . . . .. . . . . . . . . . . . . . .. . .. . . .. .. . .. . .. . . . . . . . . . . . . ..
GD
p
h
0
Acclaim
Amer Sammy
Arachnid
Ardac
Atari/TimeWrnr
Baytek
Betson
Bob Space Rcr
Capcom
Coin Acceptors
Data East
Deltronics
Doyle •
Drew's
Dynamo
Exidy
F abtek
G-Tel
Grayhound
Hantarex
Happ Controls
ICE
Jaleco
J-S Sales
Konami
Meltec
Merit
Midway
Namco
Nintendo
NSM
Planet Earth
Pop-A-Shot
Premier
Rock-ola
Romstar
Rowe
Seeburg
Sega
Sega Pin
Sharp Image
Skee Ball
Smart
SNK
STAR*TECH
Strata
Taito
United Rec
Valley
Wells Gardner
Wico
Williams
Wurlitzer
n
e
415/528-2100
708/364-9787
800/435-8319
800/321-0765
408/434-3700
414/822-3951
800/524-2343
904/677-0761
408/77 4-0500
800/325-2646
708/290-0070
215/997-8616
813/366-3735
803/57 4-0162
800/527-6054
415/364-5201
206/881-0900
800/884-4835
800/222-0491
800/848-5065
708/593-6130
716/833-0481
708/215-1811
800/431-2944
708/215-5100
800/356-4777
800/445-9353
312/961-1544
408/383-3900
800/628-4126
708/860-5100
818/247-6655
913/827-6229
800/444-0761
708/928-2121
408/437-4787
201/884-3851
800/733-2874
415/802-3100
800/542-5377
818/341-8900
215/997-8900
800/553-2442
310/371-7100
609/654-5544
800/262-0323
708/520-9280
800/526-0080
800/331-5420
312/252-8220
800/367-9426
312/961-1544
800/987-5480
F
Area Code Deco
01
2 3 4 5 6 7 8 9
NJ MD RI AR MS ND UT TN
02
DC DE
NE KY AZ NV VT CN
03 CT co CN OR NH VA SC TX
04 CN WV GA LA CN NC VA FL
05 AL FL OK NM SD CN CA CN
06 WA CN MT CN KY GA TX Ml
07 ME WY
FL
08
NE
CA MA w IL
IL
TX WA NJ CN PR CA
ID
09 CA
MN NY CA CN AK
10 TX CA MD CA
HI
NJ
NC
PA
Ml
MN IA
IN GA
11
12 NY
IL
PA TX
13 CA rvt MA
OH
14 TX MO w CN
CN TX FL KS
OH
CA PA NY
15 PA NY CA JA TN w
16
OH
17
IL
IL
TX
KS CN NY Ml NY MO CA
. IN
MO Ml MA PA TX NY
18 MN LA CN NY IL NY CA OK
19 IN IA OH CN CA co CN NC
To Use: First find area code leading number
(ex: §09) in vertical column, then locate last
two numbers (ex: 609) in horizontal row.
CN = Canada. MX = Mexico.
@STAR* TECH Journal '92, '93, '94, '95,
Notes: New area codes have been imple-
mented in many states which do not contain
a 0 or 1 in the middle digit. These are:
281 TX, 360 WA, 334 AL, 423 TN, 520 AZ,
540 VA, 542 OR, 562 CA, 630 IL, 770 GA,
847 IL, 850 FL, 860 CT, 864 SC, 970 CO,
941 FL, 954 FL, 970 CO, & 972 TX.
jj
/
,
F~ t'-· Y .-£a - =C-1: ~
..lc»a,r . . . - 1
Pos t Office Box 35
M e dfo rd, N evv J ersey 08055
a
Acclaim
Amer Sammy
Arachnid
Atari/TimeWrnr
Baytek
Betson
Bob Space Rcr
Capcom
Coin Acceptors
Data East
Deltronics
Doyle
Drew's
Dynamo
Exidy
F abtek
G-Tel
Grayhound
Hantarex
Happ Controls
ICE
Jaleco
J-S Sales
Konami
Meltec
Merit
Midway
Namco
Nintendo
NSM
Planet Earth
Pop-A-Shot
Premier
Rock-Ola
Romstar
Rowe
Seeburg
Sega
Sega Pinball
Sharp Image
Skee Ball
Smart
SNK
STAR*TECH
Strata
Taito
Tekbilt
United Rec
Valley
Wells Grdner
Wico
Williams
Wurlitzer
X
415/528-2185
708/364-9831
815/654-0447
408/434-3776
414/822-8936
201/438-4837
904/677-0794
408/77 4-3995
314/725-7198
708/290-0491
215/997-9506
813/366-5197
803/57 4-7680
817 /284-7606
415/364-5286
206/881-6503
713/550-1028
908/370-7884
708/843-7244
708/593-6137
716/833-1342
708/215-2642
914/668-8735
708/215-9684
503/644-0558
215/639-5346
312/267-5054
408/383-0128
800/447-8362
708/860-5144
818/247-8843
913/827-6336
708/350-1097
708/928-2128
408/437-4799
201/887-2851
312/247-8676
415/802-3120
708/345-7889
818/341-8908
215/997-8982
515/265-3148
310/371-7380
609/654-1441
708/870-0120
708/520-1309
215/322-3238
908/349-2478
517/892-6513
312/252-8072
800/446-9426
312/961-1080
201/807-9543

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