Star Tech Journal

Issue: 1995-November - Vol 17 Issue 9

November 1995
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Address
Changes
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Your account number
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Send address changes
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STAR*TECH Journal
Post Office Box 3 5
Medford, NJ 08055
Thank you!
.
. . . .
.
Ci])
STAR*TEcH
. . . .
Tech Library
SEGA
BATMAN FOREVER
STAR* TECH Journal's
Tech Library comes
complete with every
service manual
published.
NEW FORMAT
SERVICE MENU
The Betson Bullet
Buena Park, California
TECHNICIANS LOOK
SAVE OVER
our!
Sega's service menu looks alot
like a computer screen which dis-
plays various icons and a corre-
sponding number.
PROGRESS
This makes it very easy to get into
various diagnostic and program-
ming procedures. This is a far cry
from pingames of just a couple
of years ago!
BY THE BOOK
Statement of Ownership, Management Circulation. (Required
by Title 39, United States Code 3685). Date of Filing: 9.28.95.
Title of Publication: Star Tech Journal. Publication Number:
07391048. Frequency of Issue: Monthly. Annual Subscription
Price: $81 . Location of known office of publication: PO Box 35,
Medford, NJ 08055. Location of headquarters or General Busi-
ness offices of the Publisher: PO Box 35, Medford, NJ 08055.
Publisher/Editor/Managing Editor: James Galore PO Box 35,
Medford, NJ 08055. Owner: Star Tech Journal, Inc. PO Box 35,
Medford, NJ 08055. James Galore PO Box 35, Medford, NJ
08055. Known bondholders, mortgages, and other securities:
None. Extent and nature of circulation: Average number of cop-
ies each issue during the preceding 12 months: (A) Total num-
ber of copies printed (net press run): 1500. (B) Paid circulation
(1) Sales through dealers and carriers, street vendors and
counter sales: 0. (2) Mail Subscriptions: 1254. (C) Total paid
circulation (sum of 10B1 and 10B2): 1254. Free distribution by
mail, carrier or others means, samples complimentary and other
free copies: 50. (E) Total distribution (sum of C and D): 1304.
(F) Copies not distributed (1) office use, leftover, unaccounted,
spoiled after printing: 196. (2) Returns from news agents: 0. (G)
Total (sum of E, F1 and 2) should equal net press run shown in
(A): 1500. Actual number of copies of single issue published
nearest to filing date: (A) Total number of copies printed (net
press run): 1500. (B) Paid circulation (1) Sales through dealers
and carriers, street vendors and counter sales: 0. (2) Mail sub-
scriptions: 1192. (C) Total paid circulation (sum of 10B1 and
1 0B2): 1192. (D) Free distribution by mail, carrier or other means
samples, complimentary, and other free copies: 50. (E) Total
distribution (sum of C and D): 1242. (F) Copies not distributed
(1) Office use, leftover, unaccounted, spoiled after printing: 258.
(2) Returns from news agents: 0. (G) Total (sum of E, F1 and 2)
should equal net press run shown in (A): 1500. I certify that the
statements made by me are correct and complete: James Galore,
Publisher/Editor.
Journal
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They practically fix the game for
you! In fact, you almost don't
need the book but if you do,
you'll find this one to be the most
complete manual ever made.
25%
For more information
see page 23.
~
~
STAR* TECH Journal
neither operates/ dis-
tributes nor manufac-
tures coin-operated
equipment. It's sole pur-
pose for being is to com-
pile technical and infor-
mational data consid-
ered valuable for dis-
semination to its paid
subscribers. Comments
or suggestions pertain-
ing to this service are
always welcome.
~
~
HOORAY!
We're pleased to see so much ef-
fort spent on service issues. It
shows that Sega cares and that
they probably put a tremendous
effort into quality control.
Job well done!
Ul!Y:bjfi;j
Journal
SURFING THE
INTERNET?
VISIT. STAR*TECH JOURNAL'S
HOME PAGE ON THE
WORLD WIDE WEBB
I http://www.cyberenet.net/web/startech/ I
STAR*TECH Journal
can be reached through the
"Information Highway"
also known as the Internet.
Leave email addressed to:
I startech@cyberenet.net I
STAR*TECH
Journal
November 1995
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DoN'T GtvE V ouR PRODUCT AwAvl!!
John Lotz
The Betson Bullet
Buena Park, California
Whether you are operating jukeboxes, pool tables, vending machines, pinballs,
or any type of amusement equipment, you can't afford to sell it cheap.
THE OTHER GUY
THE SPLIT
Operators often worry about
their competition. If your com-
petition is pricing their equip-
ment too low, they won't be
around long.
The next item is commissions.
The commission percentage paid
out to locations for the most part
is suicidal. The very least you can
do as a prudent businessman or
woman is to set minimums on all
equipment: you must sell the lo-
cation on the concept that you
must make at least X on this piece
of equipment, i.e. $ 100/week on
a CD jukebox. This will insure
that you get a reasonable return
on your investment.
PROPER PruCING
CD jukeboxes should be 3 for $1
and maybe 17 for $5. New pins
should be fifty cents per game,
every game. New videos should
be fifty to start and fifty to con-
tinue; deluxe sit down games
should be at least 75 cents. Pool
tables should be at one dollar. On
the vending side it's the same ar-
gument in terms of pricing.
QUALIFIER
Now, you can't get top pricing if
the equipment is shoddy looking
or malfunctioning. We are a ser-
vice business and to overcome
the objection of a location regard-
ing pricing you must sell the con-
cept of service and provide at-
tractive, clean, professional look-
ing equipment. It doesn't have to
be new, but it should look new
and operate like it's new.
wanted to put one in this spot.
He went in and told the location
that he would pay them $100 to
put in this game. He sold them
on a reverse rental. The Cruisn'
is still averaging $350/week. The
operator nets $250/week. You
must be creative and find ways
to operate better and higher
grossing equipment while getting
better return by better commis-
sions, front money, or whatever.
"Now/ you can ft get top pricing
if the equipment is shoddy look-
ing or malfunctioning.
H
GET CREATIVE
Goon Biz
We know a smart operator that
couldn't convince this account to
change their split or wouldn't
agree to minimums, so he always ·,
kept secondary equipment there.
When Cruisn' came out he
Those who sell their products
and services cheap and hope vol-
ume will save them, always dis-
appear. Whether you are a busi-
ness like that or do business with
someone like that, it's not good
business.

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