December 1993
NEW COMPUTER CHIPS
SEEK TO WREST PC
MARKET SHARE FROM
INTEL CORP
THE POWERPC CHIP WAS UNVEILED.
So WERE DIGITAL AND MIPS CHIPS.
The companies challenging Intel Corp.'s posi-
tion as the standard-setter for powering a per-
sonal computer have taken their most aggres-
sive marketing stance to date at the computer
industry's biggest annual trade show.
Prototypes of the first personal coinputers to be
run by PowerPC, a chip developed by Apple
Computer Inc., Motorola Inc. and IBM were on
display at the Comdex exposition in Las Vegas
in mid-November. Apple and IBM plan to begin
selling models next year.
Meanwhile, Digital Equipment Corp. is show-
ing off PCs based on its Alpha chip and a chip
by MIPS Technology Inc. is running "servers"
designed for PC networks.
m
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It could take years
for a winner to become apparent.
Intel microprocessors are the "brains" of 80
percent of the more than 100 million PCs in the
world today. Because of that base, rivals must
not only make ships that are cheaper and as
powerful but compatible with existing soft-
ware.
Intel's Pentium has been criticized for running
too hot, using too much energy and costing too
much.
..., The Power PC is cooler, smaller and less expen-
sive. Its makers say they can achieve greater
economies of scale because more chips can be
cut from eight-inch silicon wafers. -AP
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