Star Tech Journal

Issue: 1984-June - Vol 6 Issue 4

s ......... - ..... 'fI/M11!.~ . J C H . l l l l l l l l l l l . ~ • f - - - - - - - - - -......... -
. . . . . . . 2 . .
holding it back. If you haven't con-
sidered the possibility of some
cataclysm; or minor, sales-retarding
mishap that may occur before they
get it, you may as well have mailed
your message in the neartlstwaste-
basket. Be sure you consult your
calendar before you schedule your
mailings, and concentrate on when
prospects will receive it, not just on
when you're sending it 6ut.
Also, don't defeat selectivity of
this medium by not keeping your
lists up-to-the-minute. People who
have departed for greener pastures,
or who aren't interested in your
product, will run up the cost of this
expensive, but effective tool.
Whatever the size of your ad
budget, it will bring you bigger
profits if you make sure that each
dollar sent out will do the best
possible job of reaching just the
people who are your logical
customers, atthetimethey're most
likely to buy. Allocate your funds to
a concerted campaign, keep a tab
of results to determine if you should
use this method in the future.
Outdoor and Car Cards: Generally
inexpensive in terms of continuity
for long periods of time, they, too,
can be tailored to reach the right
audience at the right time. Location
will determine who sees them.
Generally, they should be spotted
in your sales area, or along heavily-
traveled routes that lead to your
establishment. Use them for
seasonal offers and similar specials
that have a life of a few months, or
for relatively timeless, image-building
messages.
Trade Magazines: They deliver
people in your line of business, and
they present your ad to them when
they are in a business frame of
mind, and likely to buy what you're
trying to sell. Cost may. seem high
on a per-reader basis, but is usually
actually low when considered in
the light of the highly select audi-
ence. Tobesurethatyou reach just
those you want, check circulation
analyses to be sure that readers of
the magazine are just the ones you
want. Time your ad with an eye to
business cycles. Watch for special
issues which coincide with trade
shows.
.... -
................ -
Television: Most of the rules for
radio hold true for this medium,
except that air time is very, very
expensive. Thus, timing is of the
utmost importance. Prime time, the
most popular viewing hours in the
evening, is ideal for reaching the
greatest possible audiences - try
to get your firm mentioned in "tag"
commercials. If you want to present
your sales message to a given age
group, or to persons in a special
field of interest, non-prime hours
may be less expensive and more
rewarding.
In general, choose a specific
time of year for scheduling your
advertising in all media, and once
your schedule is properly estab-
lished, stick to it. Don't let yourself
get stampeded at the last moment,
so that you end up with a hit-or miss
program whose timing is off.
A word of caution - though
you'll want your ads to build up to a
crescendo during the big buying
seasons, don't go whole hog just in
these busy periods and neglect the
"fifth", or slack season. Though
................
Ju .. N .. E ....
10 .. a ..
4 ....
regular advertising in slow periods
won't necessarily pay off in imme-
diate returns, it can make a solid
contribution to your over-all
advertising goals.
These repeated impressions
will give you continuity in the minds
of potential customers, and they'll
reinforce you later. By advertising
when people are just contemplating
making purchases, you'll help to
build up business in periods when
slowness and softness of sales is
apparent.
Whatever the size of your ad
budget, it will bring you bigger
profits if you make sure that each
dollar sent out will do the best
possible job of reaching just the
people who are your logical cus-
tomers, at the time they're most
likely to buy. Allocate your funds to
a combination of media that will
achieve this at least cost, and back
upyourcampaign with a year-round
reference, such as the Yellow Pages
and/or local directories. Pay the
proper attention to the time of
placing your ads and each dollar
you spend in spreading your sales
story will come back many fold.
EJTHER
WORDS
The terms from the MOS/LSI Glossary
comprise this issue"s word puzzle. Find
and encircle these words as they appear
below. They run vertically, horizontally,
diagonally and sometimes backwards.
FET
DRAIN
COMPLEXITY
MOS
SOURCE
MICROPROCESSOR
RAM
BIPOLAR
GATE
JUNCTION
Here is the answer key
to May's puzzle:
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. . • . . . •.·.·.·.·.~·~•.• . . . . . . •
SDIRWIECff JOURNAL
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VOL. 6/#1 MARCH '84
News Bits: Color Oscilloscope Uses Liquid·
Crystal Shutter, Hook a Videodisc to Your
Apple, Flicker-Free 3-0 Movies with New
Stereo System, First Digital TV Sets Shown in
Europe, Sharpest Tube in Town • Bally
Midway "Ms. Pac-Man": Filter PCB Caution,
Power Supply Burnt Pins Mod • Electrohome
and Wico Form Marketing/Distribution Part-
nership • Bally Midway Service Bulletins:
"NFL Football" Vertical Roll with Slave Moni-
tor, "NFL Football" and "Tapper'' (Earlier
Games) Possible PWR Short, "Spy Hunter''
(Sit-Down and Upright) Accelerator/Steering
Pots, "Jr. Pac-Man" Field Kit: Coin Counter,
"Jr. Pac-Man" Logic Boards Not Interchange-
able, "Jr. Pac-Man Mod for Universal Tester,
"Spy Hunter'' (Upright and Sit-Down) Potentio-
meter Calibration • Gottlieb Pop Bumper
Burn-Out Cure • Cinematronics PR7820
Exchange Program • Movies Come to
Showbiz ... Total Entertainment Concept
Combines Movie, Game & Restaurant Market·
ing • Z-80 Micro Outline• The"Bear'' Facts:
Testing Semiconductors • On The Service
Trail: Atari's "Pole Position II", Control Panels,
Atari's "Red Baron" • Bally Midway "NFL
Football" Program Update Kit • New System
Preview: Centuri/Konami's "Track & Field" •
Tele*Tech: RCA SJT400 Random Access
Videodisc Player • Bally Midway Trouble-
shooting Electrohome & Wells Gardner
Monitors (Part 4) • Sega G-80 Card Cage
System Games, Their Custom Chips and
Program Series • In Other Words: Video
Game Components• lnQuizitive • Customer
Service Numbers
VOL. 6/#2 APRIL '84
ASI '84 • Stern "Cliff Hanger'' Intermittent
Operation • Atari Remembers Its Own •
Pioneer Technical Service Regional Offices
• On The Service Trail: Kits, Kits, Kits, The
Bottom Line: Make Your Game Look New •
Tele*Tech: Cinematronics' "Dragon's Lair''
Laserdisc Repair Problems • Gottlieb Pop
Bumper Board Symptom/Solution • Bally
Midway Service Bulletins: "Jr. Pac-Man"
(Games & Kits) +5vdc Regulator Schematic
Error, "Spy Hunter'' (SID and U/R) Calibration
Mod, "Burger Time" Credit Mod• News Bits:
Laservision Goes Solid State, Warner Has
Modest Quarterly Profit, Arcade-Style Games
Board • Cutting Excess Overhead Costs •
Williams "Gorgar'' Solenoid Problem • New
System Preview: Bally Midway's• Jr. Pac-Man"
(Field Kit) • Electrohome G07·CBO DC
Voltage Measurements • Customer Service
Numbers • Laserdisc Repair: Part 1: Short of
Actual Repair • Manufacts: Atari "Cloak and
Dagger'' Troubleshooting Procedure • RCA
VideodiscServiceCenters • Mylstar"M.A.C.H.
111" Troubleshooting (Cont.) • Atari "Crystal
Castles" ROM Update, Cat Box Checksums,
"Quantum" Schematic Corrections, "Star Wars"
Notes, "Star Wars" Display Problems • In
Other Words: "Space Ace" Villains
VOL. 6/#3 MAY'84
News Bits: "New Look'' for TV, High-Power
Switch, Semiconductor and Gas Lasers, Atari
& Activision to Broadcast Software, RCA Corp.
Phases Out Videodisc Player • American
Lock's Tough, Weather Resistant One-Piece
Extruded All Brass Body Padlocks • RF
Modulator Circuit for Use with Radio Shack
UM1285·8 (#277-221) • On The Service
Trail: The Game That Has Never Worked
Properly • Atari "Star Wars" Troubleshooting
Guide Notes, "Tempest'' Display • AOE
Review • Mylstar Announces Three Day
Seminar • Atari "Food Fight" Joystick Cali·
bration • Photon Allows Players to Enjoy
Personal Involvement in High-Tech Game Era
• Tele*Tech: Conversion Kits • Coin Ac-
ceptors, Inc., Maintains 31 Service Centers
Worldwide for Amusement and Game Industry
Customers • Nintendo Introduces Their
Service Package • Troubleshooting Tips for
Mylstar's "M.A.C.H. 111" • Nintendo Service
Bulletins: "Mario Bros." Coin/Credit Problems,
"Donkey Kong", "Radar Scope" Scrambled
Screen, "Radar Scope" Speed-Up Kit, "Radar
Scope" Frozen Picture• Pioneer's LD·V4000
Industrial Laserdisc Player • New System
Preview: Cinematronics' "Space Ace" •
Laserdisc Repair: Part 2: Theory and Safety •
Bally Midway Service Bulletins: "Spy Hunter",
"Tapper'' & "Root Beer'' Fuse Change, "Astron
Belt'' to "Galaxy Ranger'' Conversion Kit,
Flipper Assembly Revisions, "Spy Hunter''
Cheap Squeak Deluxe Module PAL Substitu-
tion • Bally 555 Lamp Burnout Circuit Mod •
Atari "Firefox'' Amplifone Raster Modification
• In Other Words: Conversion Kits

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