4
STAR*TECH JOURNAL/JANUARY 1983
TECHNICIAN COMPONENTS GROUP
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TITLE
ADDRESS
CITY
STATE
ZIP CODE
PHONE NO.
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NEW-TONE ELECTRONICS/TCG
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BLOOMFIELD, NEW JERSEY 07003
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PACIFIC AMUSEMENT
OPERATORS SHOW
TO BE FILMED FOR NATIONAL TELEVISION
The Pacific Amusement Operators Show, being
held February 21-23, 1983 at the Fairmont
Hotel in San Francisco, promises to be one of
the most innovative amusement trade shows
ever.
Westco Amusement, managers of the show,
have announced that Dellinger Productions
will be making a feature film of the show to be
released for national television. The film,
tentatively named ARCADE '83, is designed
to give the public an idea of what an amusement
trade show is like, the people and the companies
behind the games, and of course, the new
games for 1983.
"One element that is missing from our indus-
tries' shows," states Terence Cunningham,
Director of the PAO Show, "is the player. We
can include the hundreds of manufacturers and
distributors and the thousands of operators, but
physically we can't accommodate the millions
of players. Although the players can't attend
the show, we can bring the show to the player
via television. For example, Turner Broadcasting
estimates that if aired in late February of 1983
on WTBS, the PAO Show will reach over 25
million homes. That's a lot of players.
The overall message we want to convey to the
public is that there are people behind our
amusement products. One of the problems the
industry has faced is that the public doesn't see
our industry in terms of people, but only in
terms of machines. This film should demonstrate
that people are the most important aspect of
our industry and the products that we make and
operate are just one way we express ourselves."
Another innovation of the PAO Show is the
use of closed circuit TV for seminars and other
show features. It seems that the Fairmont
Hotel has facilities for "broadcasting" to each
hotel room and meeting room either live or
taped programming. One program that is
planned is an" evening news" every night of the
exhibition which will summarize that day's
seminars and events, announce the next day's
seminars and events, and interview a leading
figure in the industry.
In addition to the coin amusement exhibitors,
the major cartridge game manufacturers are
also being .invited to exhibit. Again, Terence
Cunningham: "There is quite a cross-over
between the home games and the arcade games
and many of the largest operators and distri-
butors are some of the biggest retailers of
cartridge games. As arcade games are converted
to cartridges, and cartridge to arcade, we feel
that this rewarding exhibition combination will
heighten the excitement by revealing a glimpse
of the future of both avenues of entertainment.
For further information contact: Terence
Cunningham, Director; PACIFIC AMUSE-
MENT OPERATORS SHOW, Westco
Amusement, 2727 Midtown Court, Suite One,
Palo Alto, CA 94303.
Telephone (415) 325-6691 or Telex 348-399.
*****
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