Id A
RECORDS fo
SONGS * GAMES
STORKS
Following six months of preliminary test, RCA engineers
report steady reception of strong, clear signals over the 6,510 miles
between the two terminals. Message traffic is being moved at the
rate of 100 words a minute. The signals are intercepted at the
RCA "Radio Central" at Riverhead. Long Island, and are relayed
to the New York headquarters of RCA Communications, Inc., at
66 Broad Street.
Establishment of the new circuit Tor handling of commercial
message traffic, according to RCAC officials, was arranged with
the Free French Administration, which operates the radio facilities
at Brazzaville.
With the opening of the Brazzaville service, RCAC now has
four direct radiotelegraph circuits connecting the United States
and Africa, the other African terminals being at Monrovia, Liberia;
Leopoldville, Belgian Congo; and Cairo, Egypt. Altogether,
RCAC operates direct radio circuits to forty-eight countries.
TO THE VICTOR BELONCS THE SPOILS
New Columbia Display Rack
PLAYTIME
RECORDS BY
COLUMBIA
As part of the complete redesigning of Columbia's Playtime
Records series, dealers have been provided with the above pictured
self-service merchandiser for the records, equipped to hold 120
discs conveniently separated by titled index cards. On the back
of the silent salesman is a handy rack for the placement of sales
literature. Another outstanding feature in the Playtime redesign-
ing is the new yellow and black illustrated label of the record and
the complementary bright green envelope in which it is housed.
Columbia's Big Record Sales Promotion
With nationwide surveys indicating that between Thanksgiv-
ing and December 25th more than thirty-five million phonograph
records will be sold, making records the nation's No. 2 Christmas
gift, Columbia Recording Corporation is spending more than $200,-
000 in national magazines, newspapers, direct mail, radio and point
of sale to promote Columbia Records as Christmas gifts, Patrick
Dolan, Columbia's advertising manager, announced recently.
The complete story of Columbia's Christmas campaign, the
most comprehensive season promotion in the company's history,
went forward to Columbia distributors and dealers throughout the
U. S. sometime ago in the form of a presentation prepared by
Dolan, which embraced many new record promotion angles, among
them a complete direct mail campaign planned by Columbia. As
offered to dealers. Columbia is paying half the cost of any individual
campaign through its regular distributor-dealer cooperative adver-
tising fund, with arrangements for handling all details of the mail-
ings for dealers, including typing envelopes, inserting letters, mail-
ing and returning the lists.
Bob Ham, jolly department manager of the Broadway De-
partment Store's (Los Angeles) radio department walked off with
honors in that store's annual Department Manager's sale. Bob is
shown with the winning silver trophy cup. which is his to have and
hold until next year, because his department showed the biggest
gains in this year's Department Managers' selling contest.
Presenting the cup to Bob I lam is Divisional Merchandise
Manager F. 1\ Brown, and grouped around are Frank Cody, Collis
Person, Gladys O'Brien, Duane Lane, and Ernest Ruppert of the
radio department selling force, whose happy smiles indicate they
have just split $100 in prize awards between them. In addition to
the trophy cup, Bob Ham received a substantial cash award as a
gift from the management.
Bob Ham, who originally hails from New Orleans and points
south, has been with The Broadway as department manager more
than six years, and is one of very few department managers who
have ever won the trophy cup twice. Bob thinks the advent of
frequency modulation means increased radio sales. He has one
of the best phonograph record departments in Los Angeles; in-
augurated the giving of piano lessons in the department thereby
greatly increasing piano sales ; and was one of the first music de-
partment buyers in the city to introduce the amazing new Ham-
mond Solovox piano attachment.
Mr. F. M. Brazen Presents Hob Ham with 'Trophy
NEW RADIO CIRCUIT OPENED BY RCA TO
BAZZAVILLE FRENCH EQUATORIAL AFRICA
Brazzaville, French Equatorial Africa, became an important
new link in the United States' world-wide radio communications
system with the opening recently by RCA Communications, Inc.. of
a direct radiotelegraph circuit between New York and the Free
French stronghold.
PAGE SIXTEEN
PRESTO MUSIC TIMES
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