Selmer Takes Over Jesse French 6 Sons Piano Co.
In a deal just completed, H. & A. Selmer, Inc., is taking over
the manufacture of Jesse French & Sons pianos. Sales and adver-
tising will be handled at the main office, Selmer Bldg., Klkhart,
Indiana, and Selmer will build the pianos in the large and well
equipped French plant at New Castle, Indiana.
H. Edgar French, president of the Jesse French Corporation,
will be affiliated with the new Selmer piano manufacturing divi-
sion. According to George M. Bundy, Selmer President, exten-
sive plans are in the making for increased production and more
active merchandising effort.
With its entry into the piano field, t'le I louse of Selmer rounds
out an expansive program begun in 1937 when this well estab-
lished band instrument concern inaugurated its general musical
merchandising department.
Jesse French, founder of Jesse
French ik Sons Pianos, II.
Edgar French, his sou, will
carry on with Selmer.
George M. lUtndx, President
of II. & A. Seimer, Inc..
Right: Signing the contract
when H. & A. Selmer, Incorp-
orated, took over the manufac-
ture of Jesse French & Sons
Pianos. Left to right are: II.
Edgar French, President of
Jesse French Corporation; J.
Milton Brodhead'. Treasurer,
and J. M. Grolinuind, Execu-
tive Vice Pres. of Selmer.
Built for discriminating musicians who appreciate quality.
Sold by alert dealers whose success is built on quality.
If there is no Martin dealer convenient, write for new
catalog and any other information you might desire.
MARTIN
BAND
INSTRUMENT
ELKHART,
AUCUST. 1941
COMPANY
INDIANA
I'AC.K KORIY-OXK
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