Master Tone Control
Also featured in the new group of 1942 Crosley radio models,
first introduced on June 10th, by J. H. Rasmussen, manager of
the radio division of The Crosley Corporation, is the exclusive
Crosley system of "Master Tone Control." Through the manipula-
tion of a series of push-buttons, a Crosley radio listener has at his
linger-t.ips more than 60 possible tone combinations, covering the
entire range, and giving him a vertiable "Kainbow of Sound
which lie nay control at will.
I lie group of 1942 Crosley radio receivers announced June
10th includes three radio-phonograph combinations, featuring the
Moating Jewel Tone System and Master Tone Control: two
beatuifully-styled pusli-button console models: and two table
model AC-DC superheterodynes.
"The 10-tube combination radio-phonograph is the finest re-
ceiver in this group, featuring both the Floating Jewel Tone Sys
tern, and Master Tone Control. It has three complete bands, with
six electric push-buttons, and a 12-inch concert speaker. Its giant
airplane style dial is a striking new feature."
STEW ART-WARNER'S
PORTABLE RADIOS
j
PLAYER
MARIMBA PROSPECT
NEW SELF-CHARGING
Three new self-charging portable radios, forerunners of 20
streamlined Stewart-Warner radio receiving sets that appeared
early in June, are here described by L. L. Kelsey, manager
Stewart-Warner radio division.
"Outstanding feature of the Stewart-Warner portable radios is
a new self-charging circuit which charges any standard dry battery
commonly used in this type of set. The manufacturers emphasize
the fact that no special batteries are required for charging purposes
or to operate the sets. Besides battery operation the sets function
on both AC and DC current. After almost a year spent in experi-
mental research and testing Stewart-Warner engineers have proved
that they have incorporated a practical and fool-proof self-charger
int<> these introductory portable models.
"The new Stewart-Warner self-charging battery, at the average
rate of use of 1,000 hours per year, will last for an entire year,
thereby effecting a saving of from $15 to $25 annually on the cost
of batteries alone.
"The charger for the battery is built into the set so that it is
completely hidden from view. This and certain other exclusive
Stewart-Warner features make these portable models unique in
the radio field. An exclusive innovation incorporated in one of
the three new sets (Model 206 GB) is a removable section con-
taining the batteries. When this section is removed the set becomes
a smaller, more compact table model for optional use in homes
where electricity is available. With all these improvements,
changes, and exclusive features, these three conspicuously different
new portable Stewart-Warner radios will remain within the popu-
lar price brackets, listing from $29.95 to $39.95."
So close is the kinship between piano and
marimba that the average pianist is able, in
amazingly short time, to master the marimba
— with advantages that make every piano
player in your trading territory a red-hot
marimba prospect. The portability of the mar-
imba permits playing anywhere. Its universal
appeal assures applause and often enables
the musician to "make" bands previously
closed because the piano player's position was
already filled. . . . The net result is a sales
opportunity well worth decisive action. . . .
Write for details.
J.CDEAGANJnc.
Dept. PM7. 1770 Berteau Avenue
CHICAGO
ZENITH RADIO ADD 112,000 SQUARE FEET
PUILCO WILL HAVE A COMPLETE EXHIBIT
One of the largest entries at the Convention of the NAMM in
Motel Xew Yorker from July 29th to August 1st will be that of
Philco Corporation of Philadelphia. Philco's complete line of radio-
phonographs, comprising 15 consoles and three table models, two
wireless record players and one straight phonograph, will be dis-
played in the ballroom foyer on the second floor and demonstra-
tions will be given in Rooms 846-847-848. Philco officials to be
present tor the meeting will include Thomas A. Kennally, General
Sales Mgr. ; Sayre M. kamsdell. Vice Pres. in charge of public
relations; James A. Carmine, Assistant Sales Mgr.; John Gilli-
gpn ; T. A. ( VI .aughiin. head of Philco Distributors, Inc., of New
York; Louis Schneider, New York Sales Mgr.; and Sol Schiff,
Brooklyn Sales Mgr.
AUGUST, 1941
Zenith Radio Corporation stockholders at their annual meeting
at the offices of the company at 6001 Dickens avenue, Chicago, were
told today by Commander Eugene F. McDonald Jr.. that t1-e com-
pany has acquired an additional 112,000 square feet of factory space.
The step, which confirms solidly the previous optimism of the man-
agement regarding sales prospects, comprises the acquisition of a
substantial three-story building slightly east of the present main
plant. It is a complete unit of the old Grigsby-Grunow plant, orig-
inally sold to a syndicate, and includes a good deal of space, in-
cluding switchtrack, not covered in the 112,000-foot computation.
"I am not a crystal-gazer and T do not pretend to be able to
tell what the future will bring forth." Commander McDonald told
the stockholders. "All I know is that our present problem is defi-
nitely one of production and not of distribution. In addition to our
regular business, there are substantial orders for the Army and
Navy."
PACK TIUUTV-FIYK
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/