Presto

Issue: 1941 2300

Every
PIANO
PLAYER
WALNUT
PARADE
of
FASHION
a Marimba Prospect
This walnut tree stood
valiant guard over the
tomb of George Wash-
ington until 1916, when
it died. The burl or knob-
lilce excrescence seen on
one branch is now pre-
served in I lie National
Museum.
AMERICAN
Effectively presented, the. Marimba
has a natural appeal to piano
players because—

It's easy to switch from piano to
marimba.

The marimba is portable—enables
the piano player to display his
talents in the homes of friends,
at parties, lodge meetings, enter-
tainments, etc.

The marimba is spectacular — a
spotlight instrument with univer-
sal appeal.

The marimba is versatile — ideal
as a solo instrument, colorful in
the ensemble and equally suited
to classical, popular or swing
selections.

The marimba, once mastered, is
an open door to a professional
career.
The opportunity is real, live and
immediate — a challenge to smart
merchandising and shrewd merchan-
disers. Write for definite suggestions.
J. C. DEAGAN, INC.
DEPT. PM
I'A(;E EIGHT
1770 BERTEAU AVENUE
CHICAGO
WALNUT
PARADE
OF
FASHION
The appeal of fashion is being presented during May in splendid
style by the American Walnut Association with its program.
"American Walnut PARADE O F FASHION." In a complete
kit for 500 leading stores there is first an attractive "Merchandising
Portfolio for the Nationally Advertised AMERICAN WALNUT
PARADE O F FASHION,'" this portfolio contains:
Merchandising Bulletin
Offering suggestions for your display—sales meetings—news-
paper advertising—and special merchandising activities.
Source List of Walnut Furnishings
Previouslv sent you.
Proofs of National Advertising-
Copies of Important Magazine Editorial Articles
Complete Newspaper Advertising Mat Service
Newspaper Editorial Publicity Material
Special Displav Cards and Window Posters
(Being mailed in outside package)
The Following Booklets and Educational Material:
"The Story of American Walnut"
"Walnut in the Art of (Jracious Living"
"Why We Like to Sell Walnut Furniture"
"Of Course, it's Walnut"
Next there is a four page folder showing "Mats for Editorial
Publicity." Here are some of the titles :
Walnut Preferred by (ieorge Washington.
Today when the American theme is so dominant in all our
thinking that fashion parades of fine American walnut furni-
ture are held all through the countrv. it is a source of satis-
faction to remember that (ieorge Washington, too, loved this
native American wood.
Preferred Wood for Modern; Also Used in Renaissance.
The famous "Strozzi Chair" shown here, for example, pains-
takingly fashioned by a Renaissance craftsman in the late 15th
century, and now treasured in the Metropolitan Museum
of Art, employs Walnut just as do fine Modern creations.
Walnut Burl is Source of Beautiful Veneers.
Skillfully Matched Veneers Seen on New Furniture.
Famous Lincoln Bed Made of Walnut.
Superb Antique Clocks Reveal Traditional Use of Walnut.
Created by one Joseph Knibb of London, c. 1680, the walnut
tall-case clock with fine marquetry case is an unusually fine
example of the William and Alary style.
PRESTO MUSIC TIMES
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
The third useful item in this kit presents a number of striking
suggestions for newspaper advertisements. They are all cleverly
done and have a pleasing appeal. On the inside of the back cover
of the portfolio a card is attached on which are numbers of mats
which may be obtained free by sending to the American Walnut
Association, 616 South Michigan Avenue, Chicago, Illinois.
Theodore
E. Steinway
DELIGHTFUL STEINWAY LUNCHEON
Mr. and Mrs. Theodore K. Steinway were hosts at a most de-
lightful luncheon given in the Chicago Athletic Club on Tuesday,
April 29th. In a very charming room a long table was set for
about forty guests with Mrs. Steinway presiding at one end and
Mr. Steinway at the other.
The table was most attractively set, and the luncheon was most
delightful in every respect.
After the luncheon Mr. Steinway made a very few remarks in
which he thanked those present for taking the time to come to
what he called, "Our little love feast." Dr. Ganz responded with
a few pleasing remarks in appreciation of the charming hospitality
of Mr. and Mrs. Steinway. Dr. Stock also added a few remarks
of appreciation, and suggested that a telegram of sympathy be sent
to Mrs. Fritz Kreisler and that it be signed by all those present.
This was taken care of by Mr. Ramon de Majewski of Steinway
& Sons.
Present At The Luncheon Were:
Mrs. Giovanni Cardelli; Dr. and Mrs. (Gitta Gradova) Maurice
Cittle; Dr. and Mrs. Rudolph Ganz; Mr. and Mrs. Columbus
Healy; Mr. and Mrs. Hans Lange: Mr. Stuyvesant Peabody;
Mr. and Mrs. Rudolph Renter; Dr. and Mrs. Frederick A. Stock;
Sergei Tarnowsky; Mr. and Mrs. Henry E. Voegeli; Mr. I. C.
President
of
Steinway
& Sons
Hunter, Gen. Sales Mgr.. The Capehart; Mr. and Mrs. E. C.
Howe, Mrs. Howe is a sister of Mr. Theodore E. Steinway; Mr.
and Mrs. Leo F. Conlan, Sec. Treas., Lyon & Healy, Inc.; Mr.
and Mrs. L. G. LaMair, Pres.. Lyon &' Healy. Inc.'; Mr. Carb
frederick Kob, Mgr., Piano Dept. Lyon & Healy, Inc.; Mr. Roman
de Majewski, Wholesale Mgr., Steinway ber of representatives of the Press were present.
A New Magnavox
that has Everything!
Superior performance . . . striking appearance . . . a n e w radio-phonograph
with all of the features your customers want. It's the Magnavox Regency
Symphony. Traditional cabinet in Regency styling so desired by homemakers
today . . . is one of the most appealing furniture pieces ever offered in a
musical instrument.
Consider the performance features of this fine instrument:
All wave radio • Imported precision automatic record changer •
Pianissimo Pickup with permanent jeweled stylus • Two special
Duosonic speakers • 25 watts of undistorted output.
,j.
Magnavox engineered FM Receiver with separate 11-tube chassis
or professional type Home Recorder may be included as original
equipment or added later at the customer's option!
Consider, too, these unique and much desired cabinet features:
Genuine Mahogany or Walnut • Authentic Regency grills of antique
brass • Self-concealing door to controls • Record storage space •
Half solid top for permanent accessaries.
And this unusual instrument may be played with the doors closed
without impairing the quality of reproduction!
This new model is typical of the entire Magnavox line . . . easy to sell
because of outstanding customer appeal, profitable to handle because of the
protective Magnavox franchise. Write for full details of the Magnavox direct-
to-dealer proposition.
THE MAGNAVOX COMPANY, INCORPORATED
MAY, 1 9 4 1

FORT WAYNE. INDIANA
PACK NINE
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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