Presto

Issue: 1941 2299

'/'///• FRONT COVER
We are pleased to have had the use of a fine
drawing from The Magnavox Company for our
front cover especially as Magnavox is now cele-
brating its thirtieth anniversary. We are using this
picture because it does not carry any trade mark or
slogan. It is very artistic and in keeping with our
policy of not commercializing our front page.
PRESTO
Ml'S'C
TIMES—62
YEARS
TIMES
THE LEADING MAGAZINE OE THE MUSIC ARTS & TRADES
NUMHER 2299
T A B L E
I'RESTO
MUSK
18/9
FOCXI.KM
O F
APRIL. 1941
C O N T E N T S
OLD
FEATURES
During this month of April, 1941. Presto Music
Times is celebrating its 62nd Birthday. Not many
magazines in the United States are that old, espe-
cially in the trade paper field. Presto Music Times
has had a long and interesting history. For about
half a century it was owned by Frank D. Abbott
from whom it was purchased in 1939 by |. Brad-
ford Pengelly. The Presto part of Presto Music
Tiir.es has just had two owners and the Music Times
part just four owners. In fact only four different
persons have figured in the ownership of the com-
bination. A very short sketch of Presto Music Times
is presented on the editorial page under the title—
"Sixty-two Years Of Interesting History." For a
number of years prior to 1939 the magazine went
under the name of PRESTO TIMES, but in that
year Mr. Pengelly inserted the word "Music" in the
title for the purposes of historical continuity and
clarity, thus identifying the name with the music-
world.
From The Editor's Desk
6
Music Ma-chants! Be Wise! Order Now!
Piano Retail Sales Clinic
A Contribution Toward Better Merchandising
Presto Music limes 62 )'ears Old
Piano Supply Running Short
10
Exceptionally Heavy Demand For Pianos
By JVilliain R. Steimvay
Magnavox Celebrates 30th Anniversary...
11
Perfectionists For Thirty )'ears
Specially Illustrated
By J. Bradford Pengelly
\V. S. Bond Celebrates 50th Anniversary
Of Service With Weaver Piano Company. .
22
Whv Piano Salesmen (lo Mad
30
A Modern Praiualetto, Illustrated
By (,'ene Rede-will
The Spring Sales Peak
THANK YOU VERY MUCH!
CLARK MUSIC COMPANY
416 South Salina Street
Syracuse, New York
February 18, 1941
Dear Mr. Pengelly:
You certainly have done a beautiful job in your
February issue of the Presto Times. I think the
entire trade should be grateful to you for your keen
insight to the values of "things musical."
Sincerely yours
CLARK MUSIC CO.
Melville Clark, President
32
By W. A. Mennic
DEPARTMENTS
Music Dealers Who Are Doing Things
8
Manufacturers Point The Way
16
News and Notes From Here. There and Everywhere 20
Records. Radios, and Television
24
Who Is Who In Music
28
The Salesman's Corner
30
J . BRADFORD P E N G EL L \ ,
Editor and Publisher
332 South Michigan Avenue, Chicago, Illinois
Telephone Harrison 0234
Published monthly by J. Bradford Pengelly, 332 South Michigan Avenue, Chicago. Entered Februarv 7.
1939. as second-class matter at the Post Office at Chicago, Illinois, under the Act of March 3. 1879. Price
25 cents. Yearly subscription $1.50—foreign $2.50 Six month subscriptions 75 cents. Advertising rates on
application. Copyright by Presto Music Times, Chicago, Illinois, 1940.
]-M',E
FOUR
PKF.STO
MI'SIC
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
T l M I-'.S
F IT'S BALDWIN-MADE
IT'S QUALITY-MADE
Acrosonic Model 957
O n e of America's
finest
Fine quality is the only possible result under the
Baldwin system of piano manufacture. The Bald-
win system provides scientific devices and machines
to make for and to safeguard fine quality and spe-
cialized craftsmen long trained to but one standard
of workmanship—the highest. Such human and
mechanical resources cannot be purchased in the
open market; they can only be developed through
the years with and by an organization motivated
small
pianos,
featured
in "Piano
Fashions
of
1941"
by the highest ideals. Once secured and smooth
running, as is the case in the Baldwin factories, the
results not only assure quality, but economy too.
Now, quality is regular routine with Baldwin.
It is the consistent high quality of Baldwin-built
pianos that brings such fruitful returns to Baldwin
dealers in their sales activities—that makes Bald-
win sales increase month by month, year by year—
that dramatizes the truth of the axiom:
A Quality Piano Is Always the Best Value
The BALDWIN PIANO COMPANY, Cincinnati, Ohio
B A L D W I N
Ai-kir.. 1941
A C R O S O N I C
H A M I L T O N
A N D
H O W A R D
P I A N O S
PACK FIVE
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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