Classic Mode

Presto

Issue: 1941 2299

Page 31 Text:

Just as 2 and 2 make 4, so Martins, with their
superior quality and greater popularity, make
easier and faster sales, a more profitable busi-
ness operation. Why be satisfied with any
line other than Martin. You know it's tops
- a n d you know our reputation for dealer
support and protection. Let's get together!
MARTIN BAND INSTRUMENT COMPANY
STORY & CLARK PIANO COMPANY
SECURE OUTSANDING DEALERS
Gordon Laughead, Sales Manager of Story & Clark Piano Com-
pany, announces the appointment of two new Story & Clark
dealers: Colorado Springs Music Company, Colorado Springs,
Colo., and Russ Bailey's House of Music, Spokane, Wash.
Recently at Phoenix, Arizona, Frank Flanigan, President of
the Colorado Springs Music Company, renewed a 25 year old
friendship with Mr. Laughead who was calling upon the Story
8i Clark dealer. [. W. Dawson Music Company. Mr. Flanigan was
so impressed with the Story & Clark line that he thought it should
be included with the many fine lines now carried by this splendid
company.
The Russ Bailey's House of Music was appointed over the long-
distance telephone following a recent visit by Mr. Laughead and
his assistant, Donald Seymour.
The Russ Bailey music business is carried on in the old Simon
store. This has been the location of Spokane's leading piano store
for over fifty years. It is opposite the Spokane Post Office on the
main business thoroughfare of Spokane. Mr. Bailey is a young
aggressive music merchant who has made remarkable progress.
Story & (lark deems itself fortunate in securing both Mr. Bailey's
and Mr. Flanigan's companies as dealers.
ELKHART
INDIANA
FOUR BEAUTIFUL NEW MODELS BY GULHRANSEN
Pictures of four most attractive new console pianos have just
arrived from (iulbransen Company. They show:
Chippendale
3 Modernette
36" size
Royal Regency
38" size
Warwick
40" size
The Modernette is certainly a very pleasing treatment of the
modern style.
We have selected for presentation here the Chippendale which
conies either in Walnut or Mahogany. This style is authentically
correct in design even to such details as the claw and ball foot,
the graceful outline of lyre, gadroon moldings 011 upper lid and
keybed, etc. Surely this new Chippendale will satisly the most
fastidious and lit into almost any period lurnished room.
As an example of the strength of styling in consumer interest,
an advertisement, appearing in the Sunday edition of one of our
large metropolitan centers, brought in seven sales the day it ap-
peared, and upon being repeated, live more sales were had.
niniSCIIER'S SPLENDID HOUSE.
ORGAN -TRUE TONE"
Probably the oldest Mouse Organ in the band instrument manu-
facturing field is published by the Buescher Band Instrument Com-
pany of Klkhart, Indiana. True Tone was first published in 1901
and has had a continuous history. A most attractive number just
recently off the press is composed of 22 pages of interesting read-
ing matter and fine illustrations. The front cover done in green
and black is very stunning. Tt shows, across the center, a new
"Buescher Aristocrat" and in the upper left corner of the black
panel a small outline drawing of a band.
The black and green color scheme is carried throughout the
book giving it lots of life. The whole book is appealing to the
eye and must be of great value indeed to all Buescher dealers for
it attracts attention at once.
APRIL, 1941
PACK T i l IRTY-ONK
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

Page 32 Text:

MAKE YOUR HOUSE A HOME
Own a Piano!
Music Helps
To Keep the Home Happy
To Make the School Joyful
To Furnish the Church Inspiration
To Give the Nation Good Will
To Enrich Our Common Culture
Music is the most exalted
Language of mankind.
SPRING PEAK SALES KITS: $50.00 VALVE FOR SI.00
A golden change comes over
the home when a piano
arrives.
The room, with the su-
perb new piece of furniture,
takes on new grace and
dignity.
Children, glimpsing at
the piano an enchanted
world, begin to appreciate
and love music for its own
sake.
Friends drop in to sing
and to renew pleasant mem-
ories of days gone by.
And for moments of so-
lace or needed inspiration,
the piano stands ready al-
ways to yield its rich and
varied treasures.
T h e house becomes a
home!
You can own a piano
very easily, by paying only a
small down payment. Why
delay — when so much is
offered for so little?
DEALER
N A T I O N A L
I'AdK
III IK TV-TWO
M U S I C
W E E K
The National Piano Manufacturers Association, supported by
the National Association of Music Merchants, is sponsoring this
"Spring Peak Sales Kit." and offering it on the basis of a limited
supply at one dollar each to dealers who appiv. Applications must
be sent to William A. Mennie. 45 West 45th Street. New York
Citv. without delay.
The 1941 Spring Peak Sales Kit the first of which are now on
their way to music merchants, are the biggest value of anv yet
offered, according to W. A. Mennie. secretary of the National
Piano Manufacturers Association.
The kits are being distributed to retailers to provide them with
materials for promoting musical instrument sales during SMHIV
Peak Week. This will be observed from May 4 to 11 and will
coincide with the general observance of National Music Week.
"Tn building the 1941 kits the committee was guided bv the
recommendations of dealers who used the 1939 and 1940 kits,"
Mr. Mennie reported. "As a result of these suggestions the news-
paper advertising irats have been scaled to the sizes best suited
to the average store. Stickers in colors have been provided for
use on correspondence. Large buttons are included for the lapels
of dealers and salesmen."
"The window streamers are in two different color combinations
and there are more of them. The counter cards are in four colors.
The sales manual has been enlarged to cover more activities and
to give fuller instructions for seeing them through."
Tn addition to the items mentioned, the kits contain spot an-
nouncements for radio use. publicity stories for the dealer's local
newspapers and prepared speeches which can be given by the
music merchant before luncheon clubs and similar groups.
"Although the kits sell for only a dollar, the price represents
only a fraction of the cost of putting them together." Mr. Mennie
said. "The nominal charge is made primarily for the purpose of
limiting the distribution to those who actually intend to use them."
The Spring Peak material was prepared gratuitously by a com-
mittee of the Advertising Managers' Club of the National Piano
Manufacterers Association. Joseph TT. Seltzer, advertising man-
ager of Winter and Company, is president of the club, and Law-
rence N. Selz, publicity counsel, is secretary. Other members of
the Spring Peak Committee include Chairman C. R. Hogan. N. W.
Aver and Son ; Charles Freeman, Federal Advertising Agency;
C. S. Hammond of Frederick Loeser and Company, Treasurer of
the National Association of Music Merchants; William Krieger
of Samuel C. Croot Company, and Mr. Mennie.
A kit may be obtained by sending one dollar to Mr. Mennie at
45 West 45th Street. New York, N. Y.
PRESTO M U S I C
TIMES
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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