FRIENDLY PROTECTION
UST as the lighthouse protects the
men at sea—so the Buescher Com-
pany has, through the years, followed
policies which protect the music deal-
er. As an illustration, we present the
following exchange of letters.
Our letter to one of our Dealers:
"The other day a Mr
,
who lives in your territory, called at
our factory and wanted to purchase a
new Buescher Cornet. As you might
know, this party expected to come to
the factory and buy an instrument at a
big discount.
"However, we do not offer instruments
for sale at a discount at any time and
we were able to sell him a new "400"
Cornet at the regular retail price. It
J
was a cash sale and your commission
check is enclosed."
Our dealer wrote us in answer:
"We have just received your letter and
the commission check. Accept our
hearty thanks. Believe me, this will be
a personal reminder to us to redouble
our efforts for Buescher!"
Here is a clean cut case of "Friendly
Protection" for the music dealer. If you
like such policies—plus one of the
fastest selling lines of Band Instru-
ments on the market today—then drop
us a card for complete details. You'll
find "Friendly Protection by Buescher"
the profitable policy for you. Address
—Dept. 444, Beuscher Band Instrument
Co., Elkhart, Indiana.
lone
SYMBOL
BAND
OF
Q U A L I T Y
INSTRUMENTS
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