Presto

Issue: 1941 2298

THE OLD HARMONY MAKES THE
NEW MELODY COMPANY
THREE WELL
KNOWN OFFICIALS
OF
STEINWAY & SONS
RETIRE
HERMANN IRION
THREE PROMINENT STEINWAY
OFFICIALS RETIRE
We have just received an announcement from Mr. Paul
H. Schmidt, Director of Steinway & Sons, to the effect that
three of their prominent officers having reached the age of
retirement, resigned as of January 1, 1941. They are F.
Reidemeister, Hermann Irion, and Albert Sturcke.
Mr. Reidemeister spent his entire life in Steinway Hall
without ever taking a real holiday and is going to take it easy.
Mr. Sturcke is going to indulge in his love for travel and
outdoor life. Mr. Irion is going to devote himself entirely
to the National Defense Housing Project, as well as to many
civic and charitable organizations with which he has been
connected for so many years.
Mr. Irion is a director of the Associated Industries of
New York, a director of the Merchants Association, a direc-
tor of the Sixth Avenue Association, and Yice-President of
the American Arbitration Association. He is an active mem-
ber of the United States Chamber of Commerce, the Fifth
Avenue Association, the New York Board of Trade, and the
National Association of Manufacturers.
After so man}' years of helpful and constructive serv'ce.
it is easy to see how these men will be greatly missed by their
associates of many years in Steinway Hall and also by all
those who do business with Steinway & Sons and were in
any way brought into contact with these three distinguished
servants of the House of Steinway. We hope that everyone
of them will realize his dreams and enjoy health and happi-
ness in the years to come.
CAGLE AT STEINWAY WITH SOLOVOX
Paul H. Cagle playing a Steinway Grand with Solovox
attached for Ted Lewis whom he recently entertained in the
San Antonio Music Company's Store, San Antonio. Texas, of
which Mr. Cagle is General Manager.
The following letter from J. II. Graser, Purchasing Agent
of the new Melody Instrument Company explains the affairs
of the old Harmony Company:
"We are pleased to announce that the inventory, machin-
ery and equipment, and good will of The Harmony Company
have been purchased by a new corporation recently organized
by Mr. Jay Kraus, formerly President of The Harmony Com-
pany. In that connection the old Harmony Company has
changed its name to Melody Instrument Company, and the
new corporation organized by Mr. Kraus will be known as
The Harmony Company. Operations of the old Harmony
Company were discontinued on December 21. 1940. The
new Harmony Company is located at 3631-3633 South Racine
Avenue, Chicago, Illinois, and began operations on Decem-
ber 23, 1940.
"Invoices for purchases made by the old Harmony Com-
pany should be billed in the new name, and such invoices,
together with correspondence in connection therewith, should
be addressed to Melody Instrument Company, care of Sears.
Roebuck and Co., 3333 Arthington Street, Chicago. Illinois,
attention of Mr. A. A. Anderson, Department 862.
"Invoices for purchases made by the new Harmony Com-
pany should be addressed to The Harmony Company. 3o31-
3633 South Racine Avenue, Chicago, Illinois."
A NEW STUNT IN ADVERTISING
Clifford V. Lloyde. Wurlitzer dealer at Champaign, Illi-
nois, is trying out a new idea in the way of newspaper adver-
tising to promote his accordion band. He intends to take
individual pictures of all the band members in uniform and
run one or two of these pictures in small 3 or 4-inch ads. The
ads will appear regularly in the local papers.
25 YEARS IN BUSINESS
30 YEARS IN MARRIAGE
Saladin Music & Furniture Store, Wurlitzer dealer at
Santa Maria, California, celebrated the 25th anniversary of
the opening of the store on November first. This date also
marked the second year in which the store has occupied it»
new building. And as a happy climax to this event Mr. and
Mrs. William Saladin, distinguished owners of this famous
music house, celebrated their 30th wedding anniversary on
the same date! Presto Music Times extends its heartiest
congratulations to Mr. and Mrs. Saladin.
J. BRADFORD PENGELLY ADDRESSES
CHICAGO DRAMA LEAGUE
Just before Christmas J. Bradford Pengelly, Kditor of
Presto Music Times, gave a Christmas address to the mem-
ber of The Chicago Drama League. His subject was "The
Dramatic Conflict Between the Caesar Idea and the Christ
Ideal." Mr. Pengelly traced the origin of this conflict and
its dramatic progress through nineteen centuries down to
the terrific climax in the world conflict of ideologies today.
This is the fifth time Mr. Pengelly has lectured before this
organization which is one of the outstanding groups in Amer-
ica devoted to studying and to promoting drama and the
theatre.
HENRY P. MAYER RECOVERING FROM FLU
We have received word from Mr. Henry P. Maver, owner
of the Henry P. Mayer Music House, Paris, Texas, that he
has had a hard "go-to" with the Flu. He states that the
country around Paris is "loaded" with it and there are a
thousand cases in the city. We sincerely hope that Mr.
Mayer will speedily recover and enjoy his business activities.
CAGLE AT STEINWAY PIANO
PAGE THIRTY
PRESTO Ml'SIC TTMES
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All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
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FIRST OF PIANO SALES CLINICS '
The first of the series of Piano Sales Clinics organized by
Larry Selz will be held at the Hotel Jefferson in St. Louis,
Missouri, on February 10th. The general title to the attrac-
tive announcement of four pages is, "Here's How You Can
Increase Profits and Sales." The purpose of the Clinic is
stated in the following paragraph:
"You are in business to make money. How much money
you make depends upon how many pianos you can sell. The
number of pianos you can sell depends upon how good a
merchandiser you are. To help you become a better mer-
chandiser, the National Piano Manufacturers Association has
arranged a one-day short course crammed with proven sales
ideas and constructive suggestions for business promotion.
This is an invitation to you and your salesmen to be present
and spend the most profitable day in your business life."
Three Special Sessions
The clinic will be divided into three sessions—morning,
afternoon, and evening. The evening session will follow a
dinner, the cost of which (two dollars) will be the only ex-
pense to the piano man attending the clinic. Every thing-
else is free.
Experts To Give Addresses
There will be several speakers of outstanding ability;
among them a noted advertising man, a recognized radio
authority, an authority on windows, a window display expert,
a lighting authority, a telephone sales expert, and "a direct
mail marketer.
MELVILLE CLARK
SPLENDID PUBLICITY BY SELZ ORGANIZATION
A report from the Lawrence H. Selz Organization shows
that the piano received 386 items of publicity in newspapers
and magazines during the month of December, 1940. These
newspapers and magazines have a total circulation of 60,-
000,000, while the space allotted in these publications to
piano publicity amounted to 3,736^ inches. It is interesting
to note that the total circulation of all publications carrying
•piano publicity during the year 1940 was 702.500.000 as com-
pared with a total circulation of 698,000.000 for a similar De-
l
nod in 1939.
'
JAY KRAUS ACQUIRES THE
HARMONY COMPANY
In our last issue we carried a story of the closing o f The
Harmony Company, and it is our pleasure to announce that
The Harmony Company has been acquired by Jay Kraus.
formerly president of The Harmony Company.* The new
Company will be
continued u n d e r
the same corporate
name and will use
the same skilled
force of c r a f t s -
men. The new
Harmony C o m -
pany acquired in-
ventory, machin-
ery and e q u i p -
ment, and good
will of the old
concern but its
new headquarters
a r e located a t
3631 - 3633 South
Kacine Avenue,
Chicago, Illinois.
Presto M u s i c
Times desires to
express its con-
gratulations
t o
Mr. Kraus and to
wish him every
success with his
new venture.
OPTIMISM FOR MUSIC MERCHANTS
How interesting to note that the contest sponsored by
Presto Music Times is being done in an effort to learn "what
music merchants consider as outstanding music merchandise
displays." What is more vital than proper promoting of the
idea of musical instruments in the home? Was there ever a
bigger opportunity to create music business than now?
Building the Foundation for Musical Success
To say that the Spinet piano with its wealth of style and
beauty of tone has "clicked" with the public and set piano
sales soaring, is putting it mildly. Undoubtedly every dealer
is grateful to those who have had the vision and talent to
produce such exquisite instruments at such low prices. This
new attractiveness in pianos, the colossal program of music
in the public schools, teaching music appreciation through
band and orchestra, are all building a great foundation for
future music in the home, since the children in our public
schools today, five or ten years hence, will be our great Amer-
ican music-loving
public with homes and families of their
own. W T hat a great opportunity they will present to the
music dealers. Already the result of music taught in our
public schools has produced a crowning achievement in our
National Youth Orchestra.
Dramatize Musical Instruments
Now is the time to dramatize our lines of musical instru-
ments, so as to make music a dominant factor in the home.
The question then arises—how can this be done? To my
mind, the most outstanding piece of advertising and promo-
tion being done is that done by the ladies wearing apparel
stores throughout America. If piano and other musical mer-
chandise could be promoted by all interested in a manner
similar to the ladies wearing apparel, business for 1941 could
not fail to be good.
For NAMM Members
While we have made great strides during the past few
years through the ever growing National Association of
Music Merchants, yet there is a need for more members so
that the great strength of this Association will be felt and
realized. Yes, I am optimistic for the year of 1941 for music
dealers.
JAY KRAUS
FEBRl'ARY, NINETEEN FORTY-ONE
VAf.E THIRTY-ONE
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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