Presto

Issue: 1940 2297

Sixth Annual Concert, The Lutheran Choral Union, Auditorium Theatre, Chicago
ORGATRON NAMED OFFICIAL ORGAN OF
INTERNATIONAL WALTHER LEAGUE
1940 CONVENTION
The Orgatron was selected as the official organ of the
1940 International Walther League Convention held at the
Stevens Hotel, Chicago, August 25th through the 28th. This
was the 48th annual Convention of this splendid organization
which is made up of about 100,000 young people in the Luth-
eran Synodical Conference.
The Orgatron, with one of the country's finest organists.
Gene Alders, at the console, furnished accompaniment
throughout the entire Convention.
Whenever organ music and accompaniment were needed
Mr. Alders performed superbly at the Orgatron. Services and
programs were held in both the Grand Ball Room and the
Boulevard Room.
Sixth Annual Choral Union Concert
The outstanding musical event of the Convention was the
sixth annual concert of the Lutheran Choral Union which was
held the evening of the 25th at the Auditorium Theatre.
More than one thousand voices were heard at this splendid
concert under the direction of Wm. B. Heyne, the noted mu-
sical director of the Lutheran Hour. Again Mr. Alders was
at the console of the Orgatron. The fine picture reproduced
above was taken during this concert. The console of
the Orgatron may be seen just to the right of the director,
Mr. Heyne.
The Lutheran Choral Union, organized by the Interna-
tional Walther League, was formed for the benefit of all choirs
in the Synodical Conference. It was started in 1934 and its
purpose, as stated in a bulletin issued by the group, is to "de-
velop a greater appreciation of good church music so that our
church may continue to be the 'singing church.' "
Those who comprise the great chorus of singers which put
on the concert were selected from choirs in all parts of the
country. The man who organized this great concert and who
handled all of the details of organizing rehearsals, making se-
lections, etc., was Mr. A. F. Eilers, teacher at St. John's School,
La Grange, Illinois.
Wanted! Wanted!
STRONGEST PIANO INSTITUTION IN THE SOUTH
A FINE SENTIMENT FROM J. M. WYLIE
J. M. Wylie, General Traveling Representative for The
Baldwin Piano Company, sends us some special material from
time to time. Just a few days ago we received from him
some interesting letters from the heads of the music depart-
ments cf several colleges that have Baldwin pianos. One of
his enclosures was a poem entitled, ""The Touch Of a Mas-
ter". The story is good. An auctioneer was selling an old
violin. He had a bid of one dollar. An old man in the crowd
came forward and played it. The next bid was for a thousand
dollars. Finally it sold for three thousand dollars. Some one
asked, "What made that great difference?" The auctioneer
replied, "The touch of the Master". The poem ends:
"But the master comes and the crowd never quite understands
The worth of a soul and the change that's wrought
By the touch of a Master's hand."
.:;.,;
DECKMIiKR, V.)U)
WILL OPEN LEADING BRANCH STORE IN HOUS-
TON, TEXAS, SHORTLY AFTER JANUARY 1st. WILL
EMPLOY HIGH-GRADE MANAGER.
ALSO THREE
SALESMEN.
TO A-l MEN.
GOOD PROPOSITION
STATE QUALIFICATIONS AND PAST EXPERIENCE.
PAUL H. CAGLE, GENERAL MANAGER, SAN AN-
TONIO, MUSIC COMPANY, 316 WEST COMMERCE
STREET, SAN ANTONIO, TEXAS.
V A (i 10 T \V K X T Y - N1N K
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
NEWS AND NOTES FHOM HERE
LARRY SELZ ANNOUNCES GREAT PROGRAM
PAUL H. BILHUBER—STEINWAY & SONS
Mr. Paul H. Bilhuber was chosen, on October 17, 1940, to
fill the vacancy in the Board of Directors of Steinway & Sons
caused by the retirement of Mr. Theodore Cassebeer.
Mr. Bilhuber, who is a first cousin of Mr. Cassebeer, was
born in New York City on March 31, 1889. He entered Stein-
way & Sons in 1910 after completing engineering studies
at Columbia University. Mr. Bilhuber was Assistant to the
late Henry Ziegler from 1926 until Mr. Ziegler's death, and
there laid the foundation for his subsequent accomplishments.
In 1920 he was sent to London to equip and install the
London Factory and workshop of Steinway & Sons. He holds
ten United States and Foreign Patents.
Mr. Bilhuber drew the scale for the Steinway Model S
grand, which was brought out in 1936, as well as the scales
for the Steinway Pianino, and the Model "40" verticale,
brought out in 1939 and 1940.
Mr. Bilhuber is a veteran of the world war, having served
overseas in the A.E.F., 1918-1919, as Sergeant in the 311th
Infantry. He has been a member of the American Society of
Mechanical Engineers since 1922; Secretary of the Wood In-
dustries Division, A.S.M.E., 1923-1927; and a Member of the
Acoustical Society of America. He has contributed many
papers and technical articles to the "Journal of the Acoustical
Society", "Mechanical Engineering", and other publications.
Mr. Bilhuber will bring his rich experience in the tech-
nical and acoustical fields to his new responsibility.
GREETINGS FROM HUGH STEWART???
"Greetings! I'm slippin' this one over on Hugh Stewart
(had his copy switched to this.) I've been Hugh's "camp
follower" for 20 years—cos he always put money in both my
pockets. He makes good pianos, advertises 'em, pays the
freight and they sell themselves! All we have to do is to
collect, and the Wurlitzers are so durned good, customers pay
gladly! Hugh and I send CHEERIO from Phoenix."—Gene
Redewill.
This is what Hugh wrote but no one received: "Wurlitzer
Greetings from Phoenix. Gene Redewill who so effectively
distinguished himself as the man who made Arizona musical
is now with equal distinction making Arizona Wurlitzer—
thanks to the large number of Wurlitzer pianos which he sells.
Kind regards."—Hugh Stewart.
I'AtJH THIRTY"
Starting on February 10th at St. Louis and ending on
March 31st in Boston, the National Piano Manufacturers As-
sociation, through its publicity counsel, Lawrence H. Selz of
Chicago, will sponsor eleven piano sales clinics for piano deal-
ers and salesmen in the key cities of the nation during Feb-
ruary and March, 1941.
The dates, cities and hotels for the clinics are scheduled
as follows;
Hotel Jefferson
St. Louis
February 10
Hotel Texas
Fort Worth
February 13
Biltmore Hotel
Los Angeles
February 18
Hotel St. Francis
February 21
San Francisco
Hotel Multnornah
February 24
Portland
March 3
Willard Hotel
Washington
March 7
Stevens Hotel
Chicago
March 17
Netherland Plaza
Cincinnati
March 20
Henry Grady Hotel
Atlanta
March 24
Hotel New Yorker
New York
March 31
Parker House
Boston
The clinics will start at 9:30 sharp and continue, after an
hour and a half luncheon intermission, at two o'clock. In the
evening they continue with a banquet at 6:30. The program
for each clinic will follow much the same pattern, There will
be ten different speakers at each meeting or a total of 110
different speakers, all outstanding people, at the sessions
through the country.
Each portion of the program will be confined to a specific
music store problem. The subject for the morning session
will be "Running a Music Store for Profit", with discussion
on accounting, allowances and trade-ins, the service depart-
ment, collections and new ideas.
During the afternoon "Sales Promotion" will be discussed.
Outstanding men in their various fields will speak on display
advertising, radio advertising, window building, window dis-
plays and lighting.
At the evening session the subject will be "How to Get
Prospects". Personal contacts, telephone and direct mail will
be covered under this heading.
The programs for these clinics will be the best that have
ever been set up for piano dealers and salesmen to hear in one
day, covering virtually every important phase of operating a
piano business or working as a salesman in one. Special ef-
forts will be made this year to have large attendances at all
the clinics, and piano merchants are urged to begin planning
to be present at the sessions nearest their cities and to bring
as many of their salesmen with them as possible.
:|:
:J:
:J;
ANNUAL MEETING OF CHICAGO PIANO
AND ORGAN ASSOCIATION
Following a luncheon at the Auditorium Hotel on October
2nd the Association held its annual meeting and election of
officers. Frank Bennett of the Baldwin Piano Company,
the President, was in the chair.
The report of the nominating committee was made by Ben-
jamin F. Duvall of the W. W. Kimball Company. Mr. Ben-
nett and Stanley A. Morrow of the Cable Piano Company
joined with Mr. Duvall in presenting the following list erf
nominees: President, Roy E. Waite, Editor of Piano Trade
Magazine; First Vice-Pres., Gordon Laughead, Sales Manager
of Story & Clark Piano Company; Second Vice-Pres., Robert
S. Fanning, Manager of the Chicago store of the Baldwin
Piano Company; Secretary, E. J. Vogt, representing manu-
facturers of supplies; Treasurer, Eugene Whelan, W. W. Kim-
ball Company.
The nominees were unanimously elected.
Many references were made to the fine work of the late
Adam Schneider for so many years the jovial and capable
Treasurer of the Association.
IMIESTO MUSIC TIMES
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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