FARNSWORTH SALES SHOW
REMARKABLE INCREASE
BANNON'S EXHIBIT, LA SALLE, ILLINOIS
SOMETHING NEW AND EFFECTIVE IN
PIANO DISPLAYS
Mr. Ray Bannon, Bannon's Music Shop, a Wurlitzer dealer,
at LaSalle, Illinois promoted a new type of piano advertising
when he sponsored a beautiful "Premier Fall Showing of New
Furnishings" at the Kaskaskia Hotel, LaSalle, Illinois, on
October 17th, and 18th. With the assistance of the Hummer
Furniture Company of LaSalle, Mr. Bannon arranged a num-
ber of attractive room settings, each featuring a Wurlitzer
piano, in a large room of the hotel. Invitations were sent out
to all piano prospects by the Bannon Music Shop.
The affair drew a large crowd of people and stimulated a
great deal of interest in pianos as well as furniture in general.
The showing was so successful, Mr. Bannon is already plan-
ning a similar show for this winter, and has also made arrange-
ments with another furniture company in Kewanee, Illinois,
where he has a branch store, to hold one of these shows in that
city.
•
*
Optimism For 1941
Another cause for optimism, Mr. Nicholas said, is the pub-
lic reception that has been accorded the company's 1941 lines
of Capehart, Capehart-Panamuse, and Farnsworth instru-
ments. The dollar volume of orders now on hand for radio-
phonograph combinations is three times larger than at the
corresponding time last year.
*
WURLITZER PRESENTS NEW MODEL
120-BASS ACCORDION
Wurlitzer engineers have spared neither time, effort, nor
expense in developing this new 120-Bass accordion which will
be known as the Wurlitzer Model 252. One of the outstanding
features of this new moderately priced accordion is three new
type automatic treble couplers affording seven tonal combina-
tions in the treble with a complete treble range in octaves
from low bassoon voice to the high sparkling brilliance of the
piccolo. These treble couplers are centrally located on the
front of the grille where they can be easily and quickly manip-
ulated from any position.
The new Wurlitzer also possesses a sliding bar-type bass
shift extending the full length of the bass button board and
affording finger tip control. With the two tone colors made
possible by the bass shift used individually with any one of
the seven treble voices, the accordionist is able to obtain four-
teen different shadings of tone with this instrument.
The Model 252 also possesses other exclusive Wurlitzer
features of construction such as the Patented Master Touch
treble action; cushioned valves; resonoscape tuning; precision
built bass action; and many others. It is available in Polished
Black Pyralin with white grille cloth or Ivory Pyralin (as illus-
trated) with blue grille cloth.
PAGE ForUTKKX
COMPANY HELPING IN NATIONAL DEFENSE PROGRAM
Fort Wayne, Indiana, November 19th:—An improved op-
erating position for Farnsworth Television & Radio Corpora-
tion was disclosed here today when E. A. Nicholas, president,
announced that total sales in the first half of the company's
fiscal year, which ended October 31st, amounted to $2,234,783.
This was an increase of $1,023,563, or more than 84 per cent,
over the corresponding period last year.
The outlook for the current quarter, Mr. Nicholas said, is
encouraging, due to the fact that unfilled orders total more
than $2,500,000, an increase of more than 300 per cent over the
same time a year ago.
Normal activities of the Farnsworth company, which man-
ufactures radio receivers, radio-phonograph combinations, and
complete television transmitting and receiving equipment,
were augmented recently when it received large contracts for
the production of special radio equipment for the Civil Aero-
nautics Authority and the U. S. Signal Corps. The company
has negotiations under way for additional contracts in connec-
tion with the defense program.
Mr. Nicholas said that the company's working capital po-
sition permits Farnsworth itself to finance even this large
increase in the volume of production.
NEW WURLITZER MODEL 252 ACCORDION
PRESTO
MISIC
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