Presto

Issue: 1940 2297

Radio Enlists for National Defense
RADIO ENLISTS FOR NATIONAL DEFENSE
National defense has become the radio industry's main
theme song. Radio from research to assembly line is geared
and moving as never before in its history to provide Uncle Sam
with the most efficient and extensive communication system
ever operated on land, sea and in the air.
The recent $7,605,773 order placed by the United States
Army with the Radio Corporation of America was the largest
order of its kind in the records of radio manufacturing. The
industry is gearing the machinery of manufacturing to accel-
erate production of all types of radio apparatus. Vacuum tubes
now are being turned out by the industry as a whole at the
rate of 400,000 daily.
Evidence of RCA's policy of "full steam ahead" is found
in the recent announcement that the corporation has arranged
with a group of banks to borrow $15,000,000 at 1-% per cent
for five years, for expansion of research and production facil-
ities to speed national defense orders of the Government.
Vital Role of Communications
Recognizing the vital role of communication in national
defense, the radio men last summer placed large orders for
tool machinery and took steps to remove any possible "bottle-
necks" long before actual orders were received. In the case
of RCA, throughout the entire organization national defense
television research to manufacturing, from domestic broad-
casting to international communication. It is no secret that
the National Research Council at a time such as this calls in
the experts of all fields, and that the RCA Laboratories have
been enlisted to help the United States Government.
"RCA is conscious of its obligation to the Government in
the speedy advancement of the defense program", said Meade
Brunet, Manager of Engineering Products, who is also in
charge of the Washington Office of the RCA Manufacturing
Company. "For more than six months RCA has been training
additional personnel, while expanding research and production
facilities in a program that has added considerably to employ-
ment. Employees by the thousands have pledged themselves
to play their parts in the defense program and to deliver all
equipment on schedule."
Program Made Last June
"The program was carefully mapped last June," said Mr.
Brunet, "and we are following it to the letter. Thoroughly co-
ordinated all along the line, it has entailed an expenditure of
several million dollars in tools and in expanding manufacturing
space. The RCA did not wait for the passage of the amortiza-
tion and tax bill before swinging full force into action for na-
tional defense. We recognize defense as self-preservation, and
that is why plans were so elaborately made early in 1940. This
foresight has averted any curtailment of our regular manufac-
turing of radios for the home. We took time by the forelock,
since the World War shed evidence enough of what might be
expected of radio in national defense," said Mr. Brunet.
So vast has the radio industry become since the World War
that it is estimated military orders for radio equipment in 1940
will be fifty to one compared with 1917, when radio did not
have the world-wide scope it has today. It is pointed out that
vacuum tubes in 1917 were limited in number and highly ex-
pensive, yet today more than 500 different types are manu-
factured at prices that represent only a fraction of those pre-
vailing twenty years ago. Also' during the World War an
aviator "just looked to the ground" to find his way or get
back to his base. Today, radio provides him with a voice that
travels far, with bling flying instruments, and with direction
finders.
l'AUK
TWELVE
Radio In Front In Defense
Furthermore, development of auto radios, short waves,
microwaves and broadcasting, unknown or little used during
the World War, are now powerful "weapons" in communica-
tion on land, sea and in the air. The massive alternators of
1917 have been replaced by the more efficient vacuum tubes
that hurl spoken words around the globe. It was a real
achievement in 1917-18 to toss dots and dashes across the At-
lantic on long wavelengths. Communication experts point out,
therefore, that all the new uses discovered for radio since the
Armistice was signed in 1918, now put radio far to the front
in any program that pertains to national defense. To a large
extent, radio men confess, their activities must be couched in
secrecy at this time, especially in regard to the development
of secret communication. But they are quick to add, "national
defense is our No. 1 theme song."
In addition, through broadcasting and continued improve-
ment of the American system, the public is being informed
quickly of all new developments at home and abroad. Since
broadcasting as a public service was a "by-product" of the
World War, such simultaneous contact with the populace was
not possible when the A.E.F. was overseas. Also today, radio
is an important Pan-American link of friendship that helps to
knit the Americas "all for one, one for all."
The key to putting the United States far in the lead in
radio is generally recognized as research, out of which it is
expected, based on World War experience, to bring forth new
instruments, if, as and when world peace lifts the curtain of
mystery behind which the radio lesearch experts are now at
work.
OUR DISTINCTIVE AMERICAN HOLIDAY
Thanksgiving Day is an American institution and there
probably is no other holiday that penetrates so deeply into
the consciousness of the American People. Rich and poor;
great and small; realist and idealist; stoic and enthusiast;
ruralite and urbanite; every American celebrates Thanksgiv-
ing. It embraces among its celebrants men and women of
every creed, color, and nationality. It is America's day. It
tends mightily to draw us divers peoples of the United States
together.
Thanksgiving is different from other holidays because its
origin and spirit are peculiarly American. And because it is
so American, it should cause every American to pause and re-
flect on the meaning and significance of things American.
America should be thankful in 1940. Daily we compare
the fortunate state of our Country with that of many other
countries. We do not desire to gloat over the misfortunes
of others for in many cases the great masses of people in many
unhappy lands are not to blame for their misfortunes. We are
still FREE. We have no dictation at home and we have no
war abroad. Mental liberty, a higher standard of physical liv-
ing, and the spiritual right of the individual to influence his
own destiny are distinctive elements of Americanism.
This Thanksgiving was celebrated on different days, No-
vember 21st and November 28th as a result of the choice of
different States. But it was observed in true American fashion
everywhere.
Personally, we hope everyone will soon celebrate on the
same day as to do so seems to give more unity to the event.
But all in all Thanksgiving 1940 was a glorious American Day.
We live in the hope that next Thanksgiving will still find us
at peace with the world—and peace restored to the world.
PRESTO
MISIO
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
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TIMES
MAGNAVOX GEORGIAN COMMODE
A U T O M A T I C R A D I O - P H O N O G R A P H $215.00*
There is no other instrument—at anywhere
near the price—that has a deluxe 15-record
intermixing changer
which starts
at the touch of a button, stops automat-
ically after last record, and has new Pianis-
simo Jeweled Pickup for longer record life
without needle changes.
That has international range radio . . . .
with 12-watt undistorted beam-power out-
put, push-button tuning, high-fidelity band
expander, interference rejector, scratch fil-
ter, automatic volume control, and individ-
ual bass and treble controls.
That is equipped with the new Magnavox
Duosonic 12-inch speaker, with two mov-
ing cones . . . . and beauty of tone that
can't be matched by anything outside of
the Magnavox line.
That is, in every minute detail, a fine piece
of authentically styled furniture . . . . with
all exposed solids in genuine Mahogany or
genuine Walnut.
The other 15 traditional furniture models
are equally outstanding—at $89.50 to $460*
. . . . each a peerless value in its individual
price class.
Magnavox direct-to-dealer franchises are open in many
cities for qualifying merchants.
Write for full details.
\um\ii\
INNOVATION IN CABINET DESIGN
Here is an instrument cabinet to blend
harmoniously into other fine furnishings
. . . a cabinet that em-
bodies the features home
decorators have most
wanted—completely con-
cealed speaker grille,
non-obstructive
doors,
permanent
place for
decorative accessories.
•Prices slightly higher on West Coast
07 ame
tn
THE MAGNAVOX COMPANY, INCORPORATED — FORT WAYNE, INDIANA
PIANO SHIPMENTS SHOW SPLENDID INCREASE
Piano shipments for October 1940 total 16,524 which is
2,526 or 18.05% more than October 1939.
On this basis, total shipments for the month of October
1940 as compared with the same months for the past three
years, read as follows:
UPRIGHTS
GRANDS
TOTAL
16,524
2,113 (12.79%)
1940
14,411 (87.21%)
2,339 (16.71%)
13,998
1939
11,659 (83.29%)
2,418 (17.02%)
10,693
1938
8,275 (77.39%)
2,966 (22.61%)
11,144
1937
8,178 (73.39%)
Shipments in October 1940 were:
2,526 or 18.05% more than October 1939
5,831 or 54.53% more than October 1938
5,380 or 48.28% more than October 1937
12,889 or 354.58% more than October 1932 which
was the "low" year.
Shipments for the first ten months of the past three years
were as follows:
UPRIGHTS
GRANDS
TOTAL
1940
89,260 (85.22%)
15,480 (14.78%)
104,740
1939
71,020 (82.30%)
15,274 (17.70%)
186,294
1938
51,251 (76.97%)
15,331 (23.03%)
66,582
Shipments for the first ten months of 1940 were:
18,446 or 21.38% more than the same period in 1939
38,158 or 57.31% more than the same period in 1938
19,746 or 23,23% more than the same period in 1937
19,746 or 23.23% more than the same period in 1937
83,021 or 382.25% more than the same period in 1932 the
"low" year.
UNFILLED ORDERS
At the end of October 1940, Unfilled Orders on Hand as
compared with the same period in 1939 and 1938 were:
UPRIGHTS
GRANDS
TOTALS
1940
8,208
960
9,168
1939
5,576
907
6,483
1938
3,736
574
4,310
DECEMBER, 1940
This shows an increase in orders of 41.42% over one year ago
and 14.42% over one month ago.
The present production of pianos seems like a fairy tale and
magic when compared with the year 1932. The editor of Presto
Music Times talked to one manufacturer on November 11th
who said: "We are making 110 pianos a day". Not many
are making more than 40 pianos a day. There is no sign of
any such thing as a saturation point yet as far as we have
been able to learn. If economic conditions remain as they
are at present the future of the piano business is rosy indeed.
W E A L T H OF AMERICAN MUSIC
"Sing America Week"
Perhaps there is no other country which has so many
patriotic songs as the United States. We have many patriotic
songs and hymns that are national, such for instance as "My
Country, 'Tis of Thee"; "The Star Spangled Banner"; "Amer-
ica, the Beautiful"; "God Bless America"; "My Own United
States"; "Ballad For Americans"; "I Am An American";
"Pledge To The Flag"; "He's My Uncle"; "We're All Ameri-
cans", "Wrap Your Dreams In The Red, White, and Blue".
In addition to the national songs, we have many magnifi-
cent State songs or hymns, such as "Maryland, My Maryland"
"Michigan, My Michigan"; "California, Here I come", etc.
There is also that stirring song "Dixieland" beloved so
much by Southerners.
There are also many other patriotic or semi-patriotic songs
that stir our hearts to the love of some section of our vast and
glorious heritage, such as "My Old Kentucky Home".
During the week of October 21-28, which we know as
"Sing America Week", in many circles these songs were used
frequently. Americans are inspired by this wealth of patriotic
music.
PAGE THIRTEEN
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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