REGENCY
, . leading a style trend!
Here's a radio-phonograph of distinctive beauty in authentic
Regency styling to tie-in with the current popularity of America's
newest home decorating trend — with the cabinet features in demand
. . . completely concealed speaker grill, non-obstructive doors, perma-
nent top for decorative accessories, and record storage space!
It is but one of 16 magnificent traditional furniture models from
$89.50 to $460 . . . each a matchless value in its price class . . . with
engineering innovations that make this season's Magnavox line even
more outstanding—
• Distortionless wide range reproduction . . . possible only with the
new Magnavox Duosonic speakers.
• New deluxe 15-record (intermixing) changer.
• Low pressure jeweled permanent-needle pickups for long record
life and noiseless reproduction.
• Frequency Modulation at its best . . . as optional equipment.
• Recording with truly professional quality . . . also optional.
No other line is so thoroughly stamped with quality and beauty
through-and-through.
You need this line to corner the quality
business in your community.
Magnavox direct-to-dealer franchises
open in many cities for qualifying
merchants. Write for full details!
MA
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T;HE M A G N A V O X
COMPANY,
INC., FORT WAYNF,
INDIANA
MUSIC AN INTERNATIONAL FORCE FOR GOOD WILL
Perhaps the greatest single achievement of the past summer's
musical enterprise has been the expansion of our artist endeavors
to include the Latin-American continent. Time and again our
government has made gestures southward, fondly designed to be
friendly, and our press and radio have seconded the overtures with
almost hysterical enthusiasm. Yet, South America has remained
coy, wondering, mayhap, if stay-at-homes had begun to imitate
the actions of some of our traveling salesmen who conceal in the
glad hand a blank check ready for signature. To the South Amer-
icans our protestations probably seemed to have carried a bom-
bastic, if not a hollow, ring at times.
Then an envoy on which our government officials had not even
reckoned stepped forward. Music, highly esteemed on both con-
tinents, has cemented the bonds, and Toscanini has become the
liason officer between these peacetime allies. Never has art or
artist been used to better purpose. For Mr. Toscanini is not only
considred by South America as the world's finest'conductor but
also as that continent's own particular "find". For, fifty-four
years ago in io de Janeiro, did not a South American audience
start him on his career? Moreover, the feel that here in the
United States is showing no condescension. On the contrary, in
sending them our cultural best, we pay them the subtle compliment
of implying that this, and this alone, can satisfy their exacting-
artistic demands.
The music the NBC orchestra played—our common heritage
from European masters—and the conductor who led it—product
of Europe, but with loyalty resting wholly in the United States—
has won more respect and sympathy from our southern neighbors
than dozens of conventions and hours of official speechifying.
OCTOBER, 1940
THE NEW MAGNAVOX REGENCY CONSOLE
12 watt foreign and domestic radio with every advanced engineering
•feature . . . 15-record automatic changer with permanent sapphire
needle. Either professional type Home Recorder or Magnavox perfected
Frequency Modulation Receiver optional as additional equipment.
INCREASED FOREIGN TRADE IN MUSICAL
INSTRUMENTS TURING LAST SIX
MONTHS
According to official statistics exports of American musical
instruments in the last six months of 1939 have not only substan-
tially increased over those for the same half year of 1938, but in
several important respects many items have secured a considerable
readjustment in distribution, several foreign countries greatly in-
creasing their demand in the last six months of 1939. The total
exports during this period, including sheet music, were $1,496,572.
It is interesting to note that in the month of January, 1940, alone
the total was $212,082. A very significant item for the period is
found in exports of coin-operated phonographs, totaling $382,-
034—an item practically negligible prior to this period. This is
accounted for by sales to troops engaged in war because these in-
struments can be readily transported from camp to camp.
Following are the exports in detail for the last half of 1939:
Band instruments
$ 18,045
Brass-wind instruments
46,009
Coin-operated phonographs
382,034
Other phonographs
104,020
Phonograph records
266,981
Pianos (new)
128,000
Pianos (used)
123,552
Pipe Organs
27,206
Other organs
62,009
Parts and accessories
215,827
Sheet Music
109,767
String instruments
76,113
Other musical instruments
14,036
Wood-wind instruments
50,194
PAGE SEVEN"
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All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/