PIANO ADVERTISING
MANAGERS
CLUB
Left to right, first row. IV. A. Mennie, Exec. Sec. NAMM;
Miss Helen Bryant, Advertising Agency; Joe Seltzer, Winter &
Co.; Charles Freeman, Federal Advertising Agency; Back row,
William Kricger, Samuel Croot Agency; Larry Sels, Publicity
Representative of NPMA; Clarence Hammond, Frederick Looser
& Co.; George W. Lawrence, The Baldzein Piano Co.; Charles
Hogan, N. W. Ayer & Son.
GULBRANSEN COMPANY MAGNATONE
SALES INCREASE RAPIDLY
ORGAN
The Gulbransen Company is carrying on an extensive con-
sumer advertising campaign on its Magnatone Organ which is
priced at $560,00 without amplification or with amplification at
$695.00, the latter including one speaker and cabinet. An attrac-
tive folder showing a picture of the Magnatone Organ with out-
lines of gothic buildings; churches and towers in the background,
has this legend; "Gulbransen Magnatone Organ opens a new
world of music and a new vista of profits."
The following letter bespeaks the satisfaction of one dealer:
The Daly Music Company
351 W. Grand Avenue
Wisconsin Rapids, Wis.
September 28, 1940
Mr. Ketterman,
Gulbransen Co.,
Chicago, 111.
Dear Mr. Ketterman:
I received the new organ and have been so busy did not
get a chance to write you; it's a dandy; you may ship me at
once another one of the new style Magnatone organs, plus new
type speaker in walnut with bench at once. I sold the one we
just received plus a Hammond Solovox on it to the St. Joseph's
Hospital, Marshfield, Wis. for the chapel.
Yours very truly,
T H E DALY MUSIC COMPANY
(signed)
Glen Daly.
W. & J. SLOAN WILL HANDLE MAGNAVOX
LINE
Announcement that W. & J. Sloane of New York has taken
on the Magnavox line of phonographs and radio-phonograph
combinations has just been made. A special Magnavox salon is
being built in the New York store to display and demonstrate
Magnavox instruments under the most favorable circumstances.
Donald H. Spicer, Sales Promotion Manager of Magnavox an-
nounces: "W. & J. Sloane have never before handled radios or
radio-phonograph combinations outside of the few special units
constructed on order, so we feel the selection of the standard
Magnavox line a distinct tribute to our cabinetry and instrument
performance. Magnavox will be handled exclusively."
r A « E THIRTY-TWO
A meeting of the Advertising Manager's Club of the Piano
Manufacturing Industry was held in the New Yorker, on Tues-
day, October 1, 1940 at 10:30 A.M.
President J. L. Seltzer, presided and outlined the reason for
the meeting. Those present are shown in the above pictures.
Also present, at the invitation of the Chairman were: Carleton
Chase, The Music Trade Review ; W. J. Dougherty, The Music
Trades; Walter C. Elly, Presto Music Times; Glad Henderson,
Henderson Publications.
The first matter discussed was the Spring Peak Campaign in
connection with National Music Week. It was decided to con-
tinue this activity, furnishing promotion kits like those of 1939
and 1940. It was agreed that this year's slogan will be used next
year. The spot radio announcements will be put on one large
sheet and circulated among all radio stations requesting their
business managers to contact music dealers in their vicinity and
urge them to use these announcements over the air during Na-
tional Music Week.
President Seltzer named the following committee to look after
making up the kits and furthering the campaign: C. R. Hogen,
Chairman; Miss Helen Bryant; Charles Freeman; C. S. Ham-
mond ; and William Krieger.
This committee met on Tuesday, October 15, 1940.
Mr. Larry Selz met with a committee of Piano Manufacturers
on Wednesday, Oct. 2, and with one of the Music Merchants
on Thursday,' Oct. 3, to set up standards for the forthcoming
eleven clinics that will be held during February and March of
next year.
Mr. Seltzer appointed the following committee to work with
Mr. Selz in promoting these clinics : George W. Lawrence, Chair-
man; Earl Fay; and D. W. Kimball.
EDUCATIONAL
VALUE OF PRESTO MUSIC TIMES
Tilden Technical High School
Chicago, Illinois
Oct. 3, 1940
"Dear Mr. Pengelly:
"I am enclosing a check for three dollars and six cents to
cover the enclosed bill, and a one year subscription to Presto
Music Times, beginning with the September issue, if possible.
"Thank you for your prompt mailing of the July issue. Cap-
tain Stube called my attention to the article on Musical Instru-
ments to which I have referred my students. Miss Hedenberg,
our librarian, is interested also in the article on Mahogany, for
the students working in the wood shops.
"I am anxious to see the October issue of the magazine.
"Sincerely yours,
(Miss) Margaret Mullen".
PRESTO MUSIC TIMES
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