Presto

Issue: 1940 2296

MUSIC ON LAKE FRONT, 1883
From, "A Line 0' Type Or Tivo"
Chicago Daily Tribune, Sept 30, 1940
When the Chicago Symphony Orchestra starts the celebration
of its 50th season (Thursday night, October 10,) many old timers
probably will rise up and say, "Tush, tush! It must be older
than that, Why, I remember when Theodore Thomas' orchestra
used to play in the Exposition building on the lake front, 60 years
ago and more."
Well, that was the old Maestro's orchestra, folks, not Chicago's.
He would come here on tour. This city was one of his favorite
stamping grounds, but his headquarters were then in New York.
We have come across a relic of those early Thomas concerts in
the form of a program for his "summer garden" engagement from
July 9 to Aug. 11. 1883. It is rich with the atmosphere of old
Chicago.
Concerts were given on Monday, Tuesday, Thursday, and Sat-
urday nights, and music lovers could enjoy refreshments as they
listened to the classics. The program announces as available to
the hungry and thirsty; vanilla and strawberry ice cream, cake,
lemonade, ham and cheese sandwiches, soda and mineral waters,
buttermilk, ginger ale, and three brands of beer.
The advertising matter in old amusement bills is of more in-
terest to the student of American manners than the details of the
program. We learn from this job of printing, among other things,
that:
Parlor folding beds saved room rent and cost from $25 up;
that the Monarch oil stove was nonexplosive and boiled and baked
at the same time from the same heat; that the Central Music hall
hair store received the latest styles direct from Europe and spe-
cialized in water waves and bangs; that a certain haberdasher's
"side clip" collar effectually held the tie or scarf in place; that
bow ties and Ascosts were worn by the best dressers; that the
latest perfumes were named "wild olive" and "kiss-me-quick";
that Race Brothers ran a popular oyster house at 114 Madison
street; and that to close out summer underwear a Dearborn street
shop would sell a good pair of men's drawers for 50 cents.
HOLLYWOOD
FOUR STAR REED
We have received a very attractive little folder describing "The
Hollywood 4 Star (Processed) Reed," manufactured by Fife and
Nichols, 1487 Vine Street, Hollywood, California. The folder
explains that this reed is "The Only Genuine Non-Absorbent
Cane Reed," and that it is "Brilliant" and "Lasting". In a small
paper container was a sample of the reed which looks very fine
indeed. On the third page of the folder there is a list of promi-
nent "Users and Boosters of Hollywood Four Star Reeds," and
among the names listed are Opie Cates and Dick Eckles of the
WBC Staff Orchestra, Hollywood ; Bud Catton and Harold Law-
son, CBS staff orchestra, Hollywood ; members of the Maxwell
House Show; Old Gold Program; Ray Noble Orchestra; and
Kraft Cheese Show.
PFANSTIEHL ANNOUNCES "TAILOR
FEATURE IN 4000 PLAY NEEDLE
MADE"
Pfanstiehl Chemical Company, Metal Division, has added an-
other "first" to its activities in the phonograph needle field. Tak-
ing into consideration the important fact that no tzvo phonograph
pick-ups operate at the saute angle, Pfanstiehl now furnishes a
''break-in record which polishes the patented precious-metal-alloy
point of their needle to the individual machine on which it is to be
used. The "break-in" record is to be played through once, or
twice at the most, after which the needle is ready for service—
"tailor made" for the user. The "breaking-in" process also cre-
ates the smoothest attainable bearing surface, thus protecting even
the very first of the users fine records played with the new needle.
This "tailor made" feature is the second drastic improvement
Pfanstiehl has introduced to the home phonograph field, the first
being the Pfanstiehl Finest Phonograph Needle, itself, which more
than doubled the "mileage" with 4000 or more plays.
OCTOBER, 1040
JOHN F. WIRTZ JOINS
MAGNAVOX
John F. IVirtc, New Magnavox District Manager
John F. W r irtz has been appointed district manager for New
York City and eastern New York state in a revision of the eastern
territories necessitated by the steady increase in Magnavox busi-
ness, according to an announcement by Mr. L. M. Sandwick,
Magnavox Sales Manager.
"Mr. Wirtz has had extensive experience in the merchandising
of appliances and musical instruments," said Mr. Sandwick, "and
this thorough knowledge of the dealers' problems will make him
of inestimable help to the dealers he will serve."
For the past seven years Mr. Wirtz has covered the eastern
market for RCA Victor. Two years were spent exclusively in
the sale and promotion of phonograph records, the remaining five
years being devoted to all products.
A native of Dayton, Ohio, Mr. Wirtz has been quite active
as player and arbiter in football, basketball, and baseball.
THANK YOU MR.
MAXWELL
The Chicago Tribune
Chicago, Illinois
September 23, 1940
Presto Music Times
332 S. Michigan Avenue
Chicago, Illinois
"Dear Mr. Pengelly:
"I cannot tell you how appreciative we arc of the wonderful
article on the Festival which you had in the September issue
of PRESTO MUSIC TIMES." It was beautifully presented in
wording and typography.
"The Chicagoland Music Festival is proud of your friendship.
"Sincerely,
"Philip Maxwell
"Director Chicagoland Music Festival"
(See page 33 )
Pfanstiehl's Nexv "Tailor-Made"
Needle
PAGE TWENTY-NINE
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
AN OLD PROBLEM
IN A NEW DRESS
In the East this year public and critics are much exercised
over the seating arrangement of the symphony orchestra. Leopold
Stokowski who has probably garnered more headlines than any
other conductor alive, is harvesting a new crop now by reason
of his recent bold challenge to tradition. He has picked up the
string section and transferred it bodily to the back of the stage,
bringing forward in its stead such long-hidden instruments as
flutes, oboes, clarinets, horns, trumpets, trombones and even
percussions.
Experiments in the seating arrangements of the orchestra are
an old story, but such experiments have usually been carried on
in such a way that basic traditions have not been disturbed. These
basic traditions require that the small strings—by far the most
numerous, most used, and most important orchestral family—
should be down front in close touch with conductor and audience.
These traditions require also that brass instruments and double
basses should be kept in the background and compelled to perform
their relatively small tasks in obscurity.
Past experimenters, instead of challenging the soundness of
these general ideas, would merely change the position of violas or
second violins within the string section or shift whole small choirs
(the wood wind, for example) from one part of the platform
to another. In comparison with these conservative changes Sto-
kowski's action is as radical as that of a football coach who
should decide to place all of his backs slightly in advance of the
line.
A glance at the diagram of the orchestra conducted by Arturo
Toscanini will acquaint the reader with the conventional seating
arrangement and will demonstrate the fact that this conventional
seating arrangement is not absolutely rigid. Frederick Stock,
conductor of the Chicago Symphony Orchestra, and Toscanini
agree on major points but disagree on several minor ones. The
former likes the cellos bunched cozily in front of him; the
latter puts them to his left, behind the first violins. The former
keeps his brasses to the extreme right; the latter has them directly
in front of him.
Even the most perfunctory study of the diagram of the Phila-
delphia orchestra will serve to establish the fact that Stokowski's
ideas differ radically from those of his colleagues. The concert-
master (principal first violin), who traditionally occupies the place
of honor at the front of the stage and right under the conductor's
left hand, now must peer at his chief thru rows of clarinets and
flutes. The cellists, who in other days could actually go thru
life without ever seeing a bassoon, now find that instrument di-
rectly in front of them.
This is Leopold Stokowski's radical rearrangement of the Philadelphia
orchestra. Brasses and wood winds are down front, strings back.
Advantages of Nezv
Arrangement
The advantages of the new arrangement are as follows:
It brings forward flutes and clarinets—which are soft of tone
and few in number—and permits their tone to reach the audience
without having first to cut its way thru the great mass of strings.
It gives people who come to concerts to look as well as to listen
(and this includes virtually every member of the audience) an
opportunity to get acquainted with other instruments besides
strings.
It reunites the strings after generations ot separation. The
string basses have always stood along the back wall, and in Sto-
kowski's arrangement they continue to do so. Now, however, their
proud cousins—violins, violas, cellos—have at last come back
to join them.
Disadvantages Of Nezv Arrangement
And here are some disadvantages of the new system:
It banishes the most important sections of the orchestra (the
strings) to positions back of the wood winds and endangers
the rapport between the conductor and his hardest working men.
And of course it banishes the concertmaster along with his
lesser fellows.
The audience will see much idleness—for brasses, wood winds,
and percussions rest frequently and for long periods—and a sus-
picion may conceivably arise that a full money's worth is being
withheld.
The brass instruments whose tone does not always blend easily
with that of the rest of the orchestra even in the conventional
seating arrangement, are apt to be more difficult still to control
when those instruments are at the front of the stage.
But there is too much theory in all the above and too resolute
an avoidance of an important factor in orchestral seating. The
factor is the shape and the acoustics of the hall in which the
orchestra habitually plays. Mr. Stock has arranged his orchestra
by ear, as it were. If a certain position gives the best tonal result
in Orchestra Hall, then that position is the best.
The present seating arrangement of the Chicago Orchestra
represents the results of decades of experimentation. Three years
ago an important change took place when the percussion instru-
ments were moved from the right rear to the left rear in order to
get them away from other highly sonorous instruments such as the
heavy brasses. The tonal weight of the right rear (in the old
arrangement) made proper balance almost impossible.
The Chicago Orchestra once tried an experiment almost as
novel as Mr. Stokowski's present one. All of the strings were
put on the right side and all of the wind instruments on the left.
This looked logical enough, but it just didn't sound right.
This is another version of the traditional seating arrangement. The sym-
phony orchestra conducted by Arturo Toscanini keeps its strings forward.
PAGE THIRTY
In reference to the problem of orchestral seating in general
Mr. Stock recently said: "We have found that the present ar-
rangement of the orchestra is best suited to the acoustical prop-
erties of Orchestra hall", and that is that.
PKESTO MUSIC TIMES
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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