Presto

Issue: 1940 2296

ABOUT MUSIC DEALERS
piano matched beautifully with the finest new furniture money
would buy. She assured me that she was well pleased with the
selection that she had made and that I was most welcome at all
times to bring or send prospects to see her piano."
MUSIC DEALERS',
ORDER NOW!
BE WISE!
Prices are soaring! Materials of every kind are increasing in
cost. Lumber for all kinds of cabinetry is more expensive.
The prices of all metal goods are rising continuously. This
means that strings, plates, and hardware of all sorts will cost
more. Paints, varnishes, lacquers, and other finishing materials
are also going up in costs. Practically everything that goes into
the making of pianos, organs, radios, phonographs, brass and
reed instruments, accordions, and even harmonicas will cost the
manufacturer more. He must, of course, add this increase to the
cost of his product if he is going to maintain his margin of profit
which in many cases is not very great. Are we on the verge of
repeating the experiences of the World War? It looks so. The
shrewd dealer will place his orders at the earliest moment for
the largest number of instruments possible and thus escape the
increased costs of production in so far as he can.
Lucien Wulsin, Jr.
LUCIEN WULSIN, JR.—GOES
TO ST. LOUIS, MO.
Just about a year ago Lucien Wulsin, Jr., son of the Presi-
dent of the Baldwin Piano Co. entered the Baldwin factory after
having graduated from Harvard University with the degree of
Bachelor of Arts (cum lande). After a year of intensive study
and work in the factory at Cincinnati, Ohio, Mr. Wulsin is being
transferred to the Baldwin retail store in St. Louis to study
another branch of the Baldwin business. Lucien Jr. is the third
generation of Wulsins to be identified with the House of Baldwin,
his grandfather, Lucien Wulsin, having founded the business
in 1866. With his technical training in the factory and with his
studies in the sales and advertising departments and now in the
retail division Mr. Wulsin will round out a training that will
thoroughly equip him to carry on the fine business traditions of
his family in a manner both pleasing and successful.
MASSED PIANO RECITAL AT BATTLE CREEK, MICH.
The Roat Music Company, Battle Creek, Michigan, sponsored
a huge piano recital in conjunction with the State Music Teachers
Convention. The affair was held Thursday evening, October 17,
and was attended by thousands of people. Twenty Wurlitzer
Pianos were used in the recital being played simultaneously under
the direction of a prominent guest conductor. Mr. E. E. Wood,
president of the Roat Music Co., was the promoter of this interest-
ing recital.
JVURLITZER BUTTERFLY GRAND
CHOSEN FOR $42,000 HOME
IN FLORIDA
An excerpt from a letter received from Mr. G. C. McKinnon,
McKinnon Music House, Inc., Wurlitzer dealer at Pensacola,
Florida, reads as follows:
"Earlier in the day I reported the sale of a Model 1411 Wur-
litzer Grand to Mrs. A. D. Harkins of Mariana, Florida. Mrs.
Harkins has just moved into her new $42,000 home and the
PAGE TEN
An interesting coincidence—On October 8th
PRESTO
MUSIC TIMES received a letter from a large manufacturer of
musical instruments containing a copy of a letter to dealers with
this heading: "Important Announcement—Revised Prices".
DEALERS, BE WISE, ORDER NOW.
E. A. PARKS ADDRESSES
HIGH SCHOOL CLUB
E. A. Parks, renowned in the piano industry, recently gave a
very inspiring talk on the growth and prominence of the piano
before the Hannibal High Twelve Club, Hannibal, Missouri.
Mr. Parks is owner of the Parks Music Company of that city.
ON THE SEA OF
MATRIMONY
Lawrence "Larry" Kane, piano salesman for Kneupfer &
Dimmock, music dealer at Lawrence, Massachusetts, recently set
sail on the sea of matrimony. Larry married a charming young
lady, Miss Mae Armstrong of Lowell. Prior to her marriage
Mrs. Kane was a school teacher in West Medford, Massachusetts,
so evidently Larry will have to watch his "P's and "Q's" from
now on.
ORGATRON
WORLD
The "Orgatron World", sponsored by the Everett Piano Com-
pany and maker of the Everett Orgatron and Everett pianos,
carries in its September issue several interesting stories and pic-
tures. On the first page there are pictures of the front view and
interior of the chapel of the new Deseret Mortuary, Ogden, Utah.
The one of the interior shows Miss Erma Chadwick seated at
the console of the Orgatron. On the two inside pages are pic-
tures of the McKinley Ward Chapel, Church of Jesus Christ of
Latter-Day Saints, Salt Lake City; the Layton Ward Chapel.
Layton, Utah; and the new Inglewood Mormon Church, Ingle-
wood, California. There was also a recent installation of a single
manual Orgatron in the chapel of the Southgate Ward Mormon
Church, Salt Lake City. The amusement hall of this building
is being used as a chapel temporarily and later when a new chapel
is constructed a larger Orgatron will be installed.
PRESTO MUSIC TIMES
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FIVE GENERATIONS OF STEINWAYS
Men Devoted
To The
Making Of
Fine Pianos
And To
Musical
Culture
Theodore D. Steinivay, 4th generation, son of
Theodore E. Steinway, Factory apprentice.
Charles G. Steinway, 5th generation, son of
Charles F. M. Steinway, Office assistant.
should be denied no opportunity for advancement from appren-
tice to president, but his rise to power was dependent solely upon
his ability to do that which was necessary to maintain the
standard set by his ancestors.
There never was a time in the long history of the House that
the active control was not vested in members of the Steinway
family, and today it remains under this same direction.
Those who do not bear the name of Steiuway are sons of
the daughters of Stein ways.
It is the fond hope of the present directors that the fame of
Steinway shall rest on the shoulders of the future generations that
are born into the family, thereby carrying out the wish of Henry
Engelhard Steiiway, that the reputation that he bequeathed to
the name should always remain in possession of his children's
children.
Ever since the first piano that bore the name of Steinway was
made, the business control has been in the hands of members of
the Steinway family.
For five generations these lineal descendants of the founder,
Henry Engelhard Steinway, have worked and studied to improve
the construction and tone qualities of the Steinway Piano.
Through well nigh a century there has been in each generation
a sense of pride in upholding the quality of the instrument and
the name of Steinway.
When each member of the family became of working age,
he entered the factory and began his practical training in piano
building. As the years progressed he advanced from one po-
sition to another, finally taking up the highest work that his
capabilities permitted.
It has been a rule through all these years that a Steinway
The name "Steinway" on a piano
means more than the word "Sterling"
on silver, because there are different
grades of sterling and different
weights, but there is only one Stein-
way, and that the best.
There is real satisfaction in the
ownership of a Steinway Piano. Its
possession carries with it not only the
personal pride of the owner himself,
but also the appreciation of all those
who listen to its exquisite tone. The
world over, it is a recognised fact that
the name "Steinway" on an instru-
ment is an invaluable credential.—
*
*
*
From
The Revised Edition of
Henry Z. Steinivay, 4th generation, son of
Theodore E. Steinway, Factory apprentice.
OCTOBER, 1940
"The Steinways Of Today"
Steinway & Sons
Founded 1853
John H. Steinway, 4th generation, son of
Theodore E. Steinway, Factory apprentice.
rA(5K ELEVEN
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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