Presto

Issue: 1940 2293

The Front Cover Picture
ST.
CECILIA
By BERNARDO CAVILLINO
PRESTO
MUSIC
TIMES
THE CLASS MAGAZINE OF THE MUSIC ARTS AND TRADES
NUMBER 2293
MAY, 1940
FOUNDED 1879
One of an $18,000,000 Art Exhibit
Recently Lent to The Art Institute of Chicago
national Ttlusic Week yssue
By the Royal Italian Government
TABLE
OF
CONTENTS
FEATURES
"If we were asked to sum up Cavallino's
place in art, we should describe him as the
painter of the seventeenth century who beyond
all others was gifted with charm . . . A spirit of
exaltation exudes, as it were, from the St. Cecilia
of the Gallery at Naples. The saint falls on her
knees at the approach of the angel who has come
to crown her, and extends her arms in an elo-
quent gesture of submission while her eyes are
fixed on the celestial abode to which her soul is
soaring. Her lips are parted as though to inhale
the sweet intoxication of her own music. There
is, too, a subtle spirituality about all Cavallino's
female saints which finds expression in soft
masses of flowing drapery scintillating with the
splendour of spun gold and gleaming silver, and
seems to expand into an ecstasy of song
"Yet this perfume of graciousness, elegance
and gentleness in Cavallino's work is no more
than an artist's rendering of the common things
of earth . . . In this St. Cecilia . . . musical rapture
finds expression in the metallic tones of beaten
copper, and the pale gleam of topaz and gold
interspersed with frequent transitions to the blue
of the sea merging into somber, transparent
green."
ALDO DE RINALDS, NEAPOLITAN
PAINTING OF THE SEICENTO
Special Courtesy to ]. Bradford Pengelly
PAGE
Greetings For National Music Week
By William Howard Beasley,
President NAMM
Is Business Good in Presidential Years?
By J. Bradford Pengelly
Interlochen, The Famous Music Camp
By Helen Hollingsworth
Our Sixtieth Anniversary
Echoes of Sixty Years in the Music Trade
America Hails Music Week
Music Under the Midnight Sun
By George Wainright
From an Indian Pow Wow to a
Million Dollar Parade
The Tri-State Band Festival, Enid, Oklahoma
By J. Percival Davies
6
8
9
13
14
16
17
18
DEPARTMENTS
Music Dealers Who Are Doing Things
Manufacturers Point The Way
News and Notes from Here, There,
and Everywhere
Who Is Who in Music
Edited by Branch Worth
Records, Radios, Television
Edited by Prentis Montgomery
The Salesman's Corner
A Remarkable Series of Sales Clinics
J. BRADFORD PENGELLY,
17
20
24
26
28
30-31
FRANK D. ABBOTT
Editor and Publisher
Editor Emeritus
332 South Michigan Avenue, Chicago, Illinois
Telephone Harrison 0234
Published monthly by J. Bradford Pengelly, 332 South Michigan Avenue, Chicago. Entered February 7,
1939, as second-class matter at the Post Office at Chicago, Illinois, under the Act of March 3, 1879. Price
25 cents. Yearly subscription 1.50—foreign $2.50. Six month subscriptions 75 cents. Advertising rates on
application. Copyright by Presto Music Times, Chicago, Illinois, 1940.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
"How good need my child's first piano be?" Parents
often ask us this. To all, we make the same
answer—only the best is good enough. Only
the best can attune the young ear to true
tones, develop a sure technique in young fin-
gers. This superb, full-scale Steinway illus-
trated, the Sheraton Vertical, ebonized, will
be a vital influence on your tf
child's entire musical life. Yet the
price of this new instrument i.r only
495
DOWN
A NEW STEINWAY FOR AS LITTLE AS
It sounds unbelievable, but it is true. You can have a
new Steinway in your home for only $49.50 down.
Go to your local Steinway representative . . . select
at leisure the Steinway Vertical, exquisite Sheraton
design, ebonized case . . . deposit only this small sum,
nothing more . . . and your Steinway will be delivered
at once, to delight you and your family and friends
through the years to cornel
This is the lowest price ever asked for a Steinway
—and one of the finest Steinway Verticals ever built.
Every Vertical is made with painstaking care by skilled
Steinway craftsmen. The tone is rich and mellow, the
action swiftly responsive. Cabinet designs are so beauti-
ful that the Vertical becomes the center of your home's
decoration. . . . This Steinway is only 40 inches high!
Suppose some one were to give you a piano. You
could choose, without restriction oi name or price, the
one piano you most wanted. You would choose a
Steinway! . . . Choose a Steinway now, for one of the
soundest investments of modern times 1
Steinway & Sons (founded 1853 in New York City),
Steinway Hall, 109 W. 57th Street, New York.
JOSef Hofmann, With h'lS yOUng SOn, Edward, at the Steinway in the great pianist's home.
The
Instrument of the Immortals, favorite of virtually every celebrated artist from Liszt to
Hofmann, is primarily a piano for the home, and for the home with a moderate income. At
your Steinway representative's you can pay as little as $98.oO down on the $985 Steinway
Grand S, ebonized, and it will be delivered to your home at one A Throughout the
years, it will help your children to make friends more easily, to grow naturally,
to have always at hand a constant source of pleasure, inspiration, and delight.
985
STEINWAY
T H E
I N S T R U M E N T
O
F
T
H
E
I M M O R T A L S
• LIBERAL ALLOWANCE ON YOUR OLD PIANO. ALL PRICES
QUOTED IN THIS ADVERTISEiMENT ARE F.O.B. NEW YORK CITY
ONE OF
SERIES
OF - STEINWAY
ADVERTISEMENTS
ADDRESSED
TO A Arcade
NATIONAL
AUDIENCE
Enhanced content © 2008-2009
and A presented
by MBSI
The Musical Box Society
International (www.mbsi.org)
and the International
Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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