Presto

Issue: 1940 2293

PIANO SHIPMENTS
ANNIVERSARIES
TARG & DINNER INC., TWENTIETH
ANNIVERSARY
A Splendid Record
IN MAY OF 1920, three genial young men, Samuel Targ, Max
Targ, and Solomon Dinner, having some experience in the
retail music business, humbly began in a modest way, to
serve the music dealers. Being rather shy of resources, that
is financial ones, the line of merchandise they had for sale
was comparatively small and their efforts were confined to
Metropolitan Chicago.
Started With Phonographs
At the beginning, they wholesaled only phonographs and
phonograph accessories. Later they secured the distribution
of Emmerson phonograph records and within a few years be-
came acknowledged factors in the distribution field. With the
advent of radio, the phonograph business saw a rapid decline.
Being young, progressive, forward looking businessmen with
some dealer following by this time they were urged to take
on a line of musical merchandise. Soon their industriousness
and advancement became known in the industry. Manufactur-
ers and importers offered various lines to them for distribution.
This expansion caused them to move from small quarters
on Chicago Avenue to the Loop on Randolph and Franklin,
where they occupied a loft of about 3000 sq. ft. Shortly after
this they issued their first catalogue consisting of 32 pages.
Soon they extended their sales efforts to include all central
western states. All three members of the firm and a salesman
covered the territory. That salesman, Mr. David Wexler, and
the original trio are still actively engaged in the firm.
Now Do National Business
In about 1928 Targ & Dinner moved to their present loca-
tion at Wabash Avenue occupying the second and third floors.
For the past several years their business has extended all
over the United States with a sales force of six men. The mem-
bers of the firm still retain small territories. The company is
quite crowded now for space. Their last three or four cata-
logues set the standard for cataloging in the music industry.
Regular bulletins and circulars are issued periodically.
The stock of musical merchandise is as complete as that
of any wholesaler in the United States. Targ & Dinner have
the distribution of nationally prominent lines. They enjoy a
good business on their exclusive trade mark products.
PIANO SHIPMENTS FOR MARCH
The following information has just been received from Mr.
W. A. Mennie, secretary of the National Piano Manufacturers
Association of America. The piano industry is showing con-
tinued increases.
GRANDS
UPRIGHTS
8,592 (83.96%)
7,796 (82.05%)
1940
1939
1,641 (16.04%)
1,705 (17.95%)
TOTAL
10,233
9,501
Shipments for March 1940 were:
732 or 7.70% more than March 1939
3,143 or 44.33% more than March 1938.
At the end of March 1940, Unfilled Orders on Hand as
compared with the same time in 1939 and 1938 were:
UPRIGHTS
1940
1939
1938
3,502
3,242
1,692
GRANDS
831
502
591
TOTAL
4,333
2,744
2,283
This shows an increase in orders of 57.91% over one year
ago.
NEW GRAND OPERA IN CHICAGO
THERE HAS BEEN an important reorganization in grand opera
in Chicago. The Civic Grand Opera Company has a new name
and new officers. The new name is the Chicago Opera Com-
pany. The new officers are Chauncey McCormick, Chair-
man; Mayor Edward J. Kelly, honorary chairman; and Walter
R. Kirk, president.
Mr. McCormick, who heads the new board, is a newcomer
to the opera house; in an official capacity, that is. He long has
been a noted patron of the arts and now is vice-president of
the Art Institute of Chicago. As such, he succeeded single
handed in bringing the Italian art masterpieces to Chicago
recently. That is the $18,000.00 exhibit, one of which was the
original of the picture on the front cover of this number of
Presto Music Times.
He also was one of the original eight founders and trustees
of A Century of Progress.
Officers of the Corporation
The officers of the firm are Samuel Targ, President, Max
Targ, Treasurer, and Solomon Dinner, Secretary. The firm's
name was changed in 1930 from Targ & Dinner Music Co., a
partnership, to a corporation, and is now known as Targ &
Dinner Inc. The company employs 26 people. The position of
this corporation in the music trades is one of first rank. Mr.
Max Targ says: "We are dedicated with unceasing effort to
maintain our reputation. In all modesty and sincerity, we are
crediting our success to 1 hard work; 2 tireless effort and
timeless devotion; 3 the sincere desire to serve the dealers
better; 4 a fair and honorable attitude to the sources of supply;
5 foresightedness, ability, and readiness to seize upon innova-
tions."
PRESTO MUSIC TIMES extends its heartiest congratulations
to Targ & Dinner Inc. and wishes the Corporation continued
business success and each individual member of it health and
happiness in his work.
PAGE
FOURTEEN
M. STEINERT
& SONS 80th
ANNIVERSARY
A New Steinert Hall in Springfield
The following announcement was just received by air-
mail as we were going to press.
"On Wednesday, May 1, 1940, we propose to celebrate the
80th anniversary of our entrance into the piano business and
the 50th year of our Springfield, Massachusetts, establish-
ment, by dedicating a new Steinert Hall building at 1233 Main
Street, Springfield, devoted exclusively to the music business.
" 'Open House' will be held at the new store on that day
and festivities will close with a stag dinner at the Long-
meadow County Club in the evening."
Jerome F. Murphy.
PRESTO MUSIC TIMES
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ASSOCIATION OF "THE LATE"
GREAT NORTHERN HOTEL WITH MUSIC
A Fascinating Chapter of Music History
The tearing down of the Great Northern Hotel, at Jackson
Blvd. and Dearborn Street, Chicago, will recall incidents iden-
tified with music and music trade matters to many persons
who will read these lines and will be a happening interesting
to others. At the time of the World's Columbian Exposition,
in 1893, the Great Northern was the home and headquarters
of numerous music and music trade groups from, abroad
and of our own people who were arranging exhibits for the
Exposition.
E. S. Conway of W. W. Kimball Company
Later on the Chicago Piano and Organ Association, had
its monthly meetings and one annual banquet there. When
the Chicago Piano Club came into existence, it, too, held meet-
ings and an annual gathering there. In 1900 the annual meeting
of the Piano Manufacturers and Dealers was held at the Great
Northern and at about the same time a dinner and reorganiza-
tion of the Chicago Piano and Organ Association at which
time E. S. Conway, of the W. W. Kimball Co., was elected
president.
Banquet for Wagener of Story & Clark
An especially interesting event at the Great Northern was
a reception and banquet given to Mr. and Mrs. Charles
Wagener. Mr. Wagener was the "world-wide" traveling repre-
sentative of the Story & Clark Organ Co. He had just married
Miss Sylvia Taylor of Oak Park and a splendid send-off was
given them before their departure for London, England, which
city was to be the Story & Clark headquarters (27 Berners
Street, London) for Europe and certain colonial territory,
and Mr. Wagener was to be the manager. He had traveled to
practically all of the reed organ buying countries; to Australia
and New Zealand, and South Africa; and everywhere over
Continental Europe. He controlled and managed well a large
territory direct from London. A prominent piano manufactur-
ing concern became interested in the London branch and it
was not long until Story & Clark, London, became an estab-
lished piano and organ distributing house of Europe. The
Wagener dinner was sponsored and carried out by the late
Ed. H. Story, who had succeeded his father as president of the
Story & Clark Organ Co.
Famous Organ Recitals
Another notable event at the Great Northern was the
installing of the recital organ built by the Farrand & Votey
Organ Co., at Detroit, Michigan. The instrument was built
under the personal supervision of the late E. S. Votey, who
later on joined the Aeolian Company, and was at the head of
an important division of that concern. The instrument was
built in at the east side of the main lobby, just above the
offices and on the mezzanine floor. The instrument was played
afternoons and evenings and at regular recitals during the
World's Fair. Prominent organists gave recitals and several
amateur players associated with the music business helped
make the performances interesting. The instrument was taken
away about ten years ago, but the railing and the "choir loft"
and location of the console will be there until the last days of
this Great hotel wreckage. Numerous other trade events, great
and small, have come to this splendid hostelry.
CHICAGO PIANO AND ORGAN ASSOCIATION
The regular meeting of the Chicago Piano & Organ Asso-
ciation was held on March 28, 1940, in the Auditorium Hotel,
Chicago, at noon.
After taking care of the routine business it was moved
to send an invitation to Mr. William Howard Beasley, Presi-
dent, and Mr. W. A. Mennie, secretary, of the NAMM to a
luncheon given in their honor on the occasion of their next
visit to Chicago to discuss plans for making the Chicago Piano
& Organ Association more effective. There was also a resolu-
tion passed to consider a Music Exchange for the promotion
of music and as a means of furnishing opportunities for young
musicians. Edmund H. Attwood resigned and was succeeded
by Edward J. Vogt. A letter of condolence was sent to Mrs.
Uhl, widow of the late Edward H. Uhl of Los Angeles.
MAY, N I N E T E E N FORTY
Easter sunrise services at Mt. Rubidoux, at which the Everett
Orgatron was used
THE ORGATRON AND CHURCH MUSIC
The following paragraphs were taken from "Orgatron
World" published by Everett Piano Company, South Haven,
Michigan.
"If there is one season of the church year when music
plays a most important part, it is during Lent, Holy Week and
Easter. Where the power of the spoken word ends, there the
compelling power of musical expression begins.
"The suffering, death and resurrection of Jesus have been
the themes of the most sublime music ever to come from the
pen of man. In all of this, the organ plays a commanding part,
suggesting not only reverence and devotion, and the sorrow
and grief of Lent, but as well the glory and triumph of the
Resurrection.
"Churches which have been without the inspiring music
of the organ, for many years have dreamed of the time when
they could enjoy it at the Easter season and throughout the
year. Numerous factors kept their dreams from being realized,
namely, the high cost of a quality organ, the expense of in-
stallation, and the lack of suitable space. But today the Everett
Orgatron makes possible the fulfillment of those dreams for
every church, large or small.
It is an instrument possessing tone that is so glorious, so
rich in pipe-like quality, that it must be heard to be believed.
It is designed according to the specifications of the American
Guild of Organists so that any organist is immediately "at
home" at its console. The great organ literature of the masters
can be played as it was written, upon the Orgatron. It takes
up no more space than a small grand piano and can be in-
stalled within a very few minutes without extra expense. Its
appearance is exquisitely beautiful. It looks as though it be-
longs in a church, for the Orgatron is intended specifically
to provide appropriate music in churches; chapels, and other
places where true organ tone is desired.
"And yet the cost of this superb instrument is modest, so
surprisingly modest, in fact, that every church should learn
more about the Orgatron, so that next Easter its services will
be enhanced by the most sublime of all music, organ music."
PAGE
FIFTEEN
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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